marketing guide 2020 · tscpa.com/marketing 2020 marketing guide | 9 online learning

MARKETINGGUIDE 2020

sponsor | exhibit | advertise

2 | Tennessee Society of CPAs tscpa.com/marketing

10,000TOTAL Members

Managers, partners, principals and individual practitioners

CEOs, CFOs, controllers

2,800+1,600+

TSCPA Membership by Division

13thTSCPA is the 15th LARGEST

CPA Society in the Country

WHO IS TSCPA?The Tennessee Society of Certified Public Accountants is the premier professional association for CPAs in Tennessee. Our members are CPAs working in public and priviate accounting, government and education - 10,000 in all.

TSCPA’s marketing program is designed to put your business in front of the most influential CPAs and financial professionals in Tennessee.

18%10%

43% 29%

Out of State

WestMiddle

East

tscpa.com/marketing 2020 Marketing Guide | 3

EMPLOYEE BENEFIT PLANS CONFERENCEApril 20 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 90* Audience: CPAs, auditors and plan administrators

GOVERNMENTAL AND NOT-FOR-PROFIT CONFERENCEJune 1-2 TSCPA Meeting Center | Brentwood, Tenn. Estimated Attendance: 125* Audience: CPAs working in government or with not-for-profits

90TH ANNUAL MEETING AND CONVENTIONJune 16-19 The Omni Homestead Resort | Hot Springs, Va.Estimated Attendance: 100 Audience: TSCPA leadership and CPAs working in public and private accounting

FINANCIAL INSTITUTIONS CONFERENCESept. 28 Tennessee Bankers Association | Nashville, Tenn.Estimated Attendance: 90* Audience: CPAs working at, or with, financial institutions

FORENSIC AND VALUATION SERVICES CONFERENCEOct. 19-21 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 75* Audience: CPAs who perform fraud detection and valuation services

WOMEN’S CAREER SUMMITOct. 27 The Factory at Franklin | Franklin, Tenn.Estimated Attendance: 120 Audience: CPAs working in public and private accounting

ACCOUNTING AND AUDITING CONFERENCEOct. 29-30 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 70* Audience: CPAs working in public and private accounting

TENNESSEE FEDERAL TAX CONFERENCENov. 18-20 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 170* Audience: CPAs and attorneys working in tax

HEALTH CARE CONFERENCENov. 30 - Dec. 1 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 300* Audience: CPAs working in health care

TECHNOLOGY CONFERENCEDec. 2-3Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 100Audience: CPAs working in public and private accounting

NASHVILLE ACCOUNT-FESTDec. 10-11 TSCPA Meeting Center | Brentwood, Tenn.Estimated Attendance: 80* Audience: CPAs working in public and private accounting

2020 PREMIER EVENT LISTING

*Audience includes in-person and live stream attendees.

Contact UsContact us to start building a package designed to maximize your opportunities and help you realize your goals.

615-377-3825

[email protected] tscpa.com/marketing

Nov. 16 Location TBA | Memphis, Tenn.Estimated Attendance: 150

Dec. 4 Cool Springs Marriott | Franklin, Tenn.Estimated Attendance: 350

Dec. 7 Hilton Knoxville | Knoxville, Tenn.Estimated Attendance: 200

Dec. 11Chattanooga Convention Center | Chattanooga, Tenn. Estimated Attendance: 175

Audience: CPAs and attorneys working in tax

2020 FEDERAL TAX UPDATES WITH WALTER NUNNALLEE


Networking Reception Sponsorship | $4,500 / $6,000- Opportunity for your company representatives to network with participants during the reception - Recognition on printed signage at the reception- Opportunity for your company to provide branded napkins for use at the reception- Complimentary Exhibitor Package (see above for details)

Lunch Sponsorship | $1,500 / $3,000 - Opportunity to present your corporate message and introduce the lunch speaker (if scheduled) - Verbal recognition and printed signage at lunch- Complimentary Exhibitor Package (see above for details)

Classroom Table Sponsorship | $1,500 / $3,500- Opportunity for your company to provide promotional inserts to be placed in sign holders on the

classroom tables - Complimentary Exhibitor Package (see above for details)

Bag Sponsorship | $1,000 / $2,000- Your logo printed on bags given to participants- TSCPA will order using a logo provided by the sponsor - Opportunity for your company to provide company literature or promotional items to be included in the bags

$900 / $1,200- Inclusion in Exhibitor Mania - Opportunity for your company to offer a drawing/prize for participants - Draped table and two chairs - Meals provided for up to two company representatives per day- Complimentary Wi-Fi - Basic electrical connection (when requested in advance)

Exhibitor Package

Sponsorships

- Your company name, logo and link to your website on the event webpage - Recognition in print and digital event promotions- Verbal recognition at the event - Recognition on printed signage at the event- Recognition in social media posts - One-time mailing list provided in Excel after the event- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)

All Exhibitor Packages and Sponsorships Include:

EXHIBITOR AND SPONSORSHIP PACKAGE DESCRIPTIONS


Ready to Build Your Package?Contact us at 615-377-3825

or [email protected]

Breakfast Sponsorship | $750 / $1,000- Recognition on printed signage during breakfast- Opportunity for your company representatives to network with participants during breakfast - Opportunity for your company to provide branded napkins for use at breakfast

Networking Break Sponsorship | $750 / $1,000- Recognition on printed signage during the break- Opportunity for your company representatives to network with participants during the break- Opportunity for your company to provide branded napkins for use at the networking break

Lanyard Sponsorship | $1,000 / $3,000- Your logo printed on lanyards worn by participants, speakers and exhibitors - TSCPA will order using a logo provided by the sponsor

Wi-Fi Sponsorship | $1,000 / $2,000- Opportunity for your company to provide a customized Wi-Fi password, to be used by participants, speakers

and exhibitors (with prior approval of TSCPA)- Customized password will appear on labels prominently displayed on participants’ registration packets

Highlighter Sponsorship | $200 / $400- Opportunity for your company to provide branded highlighters for participants

Literature Distribution | $200 / $400- Opportunity for your company to provide corporate literature for participants

Notepad Sponsorship | $200 / $400- Opportunity for your company to provide branded notepads for participants

Pen Sponsorship | $200 / $400- Opportunity for your company to provide branded pens for participants

USB Flash Drive Sponsorship | $200 / $400- Opportunity for your company to provide branded USB flash drives for participants; may be pre-loaded with

your company’s information


90TH ANNUAL MEETING AND CONVENTION

June 16-19 | The Omni Homestead Resort | Hot Springs, Va.TSCPA’s 90th Annual Meeting and Convention is a unique event that combines continuing professional education, leadership meetings and social events. Highlight your company to TSCPA members and get the opportunity to network with CPA decision-makers at this destination conference.

Sponsorships

$900 - Inclusion in Exhibitor Mania- Opportunity to offer a drawing/prize for participants- Draped table and two chairs- Breakfast, break food and beverages provided for up

to two company representatives per day

- Complimentary Wi-Fi - Basic electrical connection (when requested in advance)

Exhibitor Package

- Your company name, logo and link to your website on the event webpage

- Recognition in print and digital event promotions- Verbal recognition at the event - Recognition on printed signage at the event

- Recognition in social media posts - One-time mailing list provided in Excel after the event- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)

All Exhibitor Packages and Sponsorships Include:

Annual Banquet Sponsorship - $3,000- Opportunity for up to two company representatives to

attend the banquet - Opportunity to welcome participants and present your

corporate message at the banquet - Verbal recognition and printed signage at the banquet- Complimentary Exhibitor Package (see above for

details)

Hospitality Suite Sponsorship - $2,500- Opportunity to network with participants in the

hospitality suite each night- Opportunity for your company to provide literature

and/or promotional items for the hospitality suite- Opportunity for your company to provide branded

cups and napkins for use in the hospitality suite- Recognition on printed signage in the hospitality suite - Complimentary Exhibitor Package (see above for

details)

Opening Reception Sponsorship - $2,500- Opportunity for up to two company representatives to

attend the opening reception - Opportunity for your company to provide branded

napkins for use at the reception- Recognition on printed signage at the reception- Complimentary Exhibitor Package (see above for

details)

Bag Sponsorship - $2,000- Your logo printed on bags given to participants - TSCPA will order using a logo provided by the

sponsor- Opportunity to provide company literature or

promotional items to be included in the bags

T-Shirt Sponsorship - $2,000 - Your logo printed on T-shirts given to participants- TSCPA will order using a logo provided by the

sponsor


90TH ANNUAL MEETING AND CONVENTION

Golf Sponsorships - Wednesday, June 17Golf Tournament Sponsorship - $1,000- Recognition on printed signage at the golf

tournament registration area- Complimentary tournament registration for up to two

company representatives - Complimentary Exhibitor Package (see page 6 for

details)

Golf Hole Sponsorship - $150 (per hole)- Recognition on printed signage at the golf hole



Water Bottle Sponsorship - $2,000- Your logo printed on water bottles given to

participants- TSCPA will order using a logo provided by the sponsor

Classroom Table Sponsorship - $1,500- Opportunity for your company to provide promotonial

inserts to be placed in sign holders on the classroom tables

- Complimentary Exhibitor Package (see page 6 for details)

Wi-Fi Sponsorship | $1,000- Opportunity for your company to provide customized

Wi-Fi password, to be used by participants, speakers and exhibitors (with prior approval of TSCPA)

- Customized password will appear on labels prominently displayed on registration packets

Breakfast Sponsorships (3) - $1,000- Your logo printed on recognition signage at breakfast- Opportunity for your company representatives to network with participants during breakfast

- Opportunity for your company to provide branded napkins for use at breakfast

Lanyard Sponsorship - $1,000- Your logo printed on the lanyards worn by participants,

speakers and exhibitors- TSCPA will order using a logo provided by the sponsor

Networking Break Sponsorships (2) - $1,000- Recognition on printed signage at the break- Opportunity for your company representatives to

network with participants during the break- Opportunity for your company to provide branded

napkins for use at the break

Highlighter Sponsorship - $400- Opportunity for your company to provide branded

highlighters for participants

Literature Sponsorship - $400- Opportunity for your company to provide corporate

literature for participants

Notepad Sponsorship - $400- Opportunity for your company to provide branded

notepads for participants

Pen Sponsorship - $400- Opportunity for your company to provide branded

pens for participants

USB Flash Drive Sponsorship - $400 - Opportunity for your company to provide branded

USB flash drives for participants; may be pre-loaded with your company’s information


2020 SERIESC F ODAY DAY DAY DAY DAY

Cash Management

EmotionalIntelligence

Developing Credibility

Advanced Skills, Made Easy

BecomeMore

Effective

AUG. 25 SEPT. 21 OCT. 15 NOV. 19 DEC. 14

SPONSORSHIP 1-Day Price Series Price

Classroom Table Sponsorship $200 $800

Highlighter Sponsorship $125 $400

Notepad Sponsorship $125 $400

Pen Sponsorship $125 $400

USB Drive Sponsorship $125 $400

Literature Distribution $125 $400

2020 CFO SERIES TSCPA Meeting Center | Brentwood, Tenn.

Estimated Attendance: 30-45 per dateAudience: CPAs working in private accounting

This series provides a variety of sponsorship opportunities for your company to reach CFOs and those on the CFO track at a one-day event or the entire 5-day series.

SEMINAR SPONSORSHIPS

Exclusive Sponsorships for Continuing Education Seminars in the Nashville Area

$3,000 PER SPONSORSHIPBenefits Include:- Opportunity to provide branded pens, highlighters and/or notepads for all continuing education seminars in the

Nashville area- Recognition on the digital display in the TSCPA Meeting Center through December 2020- Recognition on printed signage at the registration tables through December 2020

This year, TSCPA will hold more than 100 continuing education seminars in the Nashville area. Take advantage of the opportunity to promote your brand to more than 3,000 attendees between May and December 2020.


Online Learning SPONSORSHIPS

On Demand Conference Bundle Sponsorships* *- Opportunity to sponsor all videos included in On Demand Conference Bundle - Your company name, logo and link to your website on the registration webpage for each course included in

the On Demand Conference Bundle- Your company name, logo and link to your website on the video player webpage for each course included

in the On Demand Conference Bundle- Recognition in digital event promotions- Recognition on screen at the start of each course included in the On Demand Conference Bundle- Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)

Webcast Replay Sponsorship - $6002020 Federal Tax Update with Walter Nunnallee - Dec. 16

* Price varies by On Demand Conference Bundle and number of sessions included. Most On Demand courses are available for purchase for up to one year after the live conference date.

- Estimated Attendance: 400+- Opportunity to sponsor TSCPA’s largest online event - Your company name, logo and link to your website on the event registration webpage - Your company name, logo and link to your website on the webcast player webpage - Recognition in printed and digital event promotions- Recognition on screen during the course- One-time mailing list provided in Excel after the event - Recognition in year-end listing in the Tennessee CPA Journal (circulation 10,000)

Add-On Video Commercial - $300- Opportunity to provide a video commercial of up to 30 seconds to be aired during break (video must

be approved by TSCPA)




ACCOUNTING UPDATE | Amortization of Goodwill in Not-For-Profit Organizations PAGE 30

JOURNALT e n n e s s e e C PA

A P U B L I C A T I O N O F

TECHNOLOGY | IDEAS YOU WON'T FIND ON THE WEB PAGE 20

N O V E M B E R / D E C E M B E R 2 0 1 9

2020 is Fast Approaching Do You Know Where YourMarketing Strategy is? Tomorrow’s successful

accounting firms will combine research-

based marketing strategies with deep

knowledge of tools new and old, and a willingness to take

well-considered risks.

PAGE 12

JOURNAL PLACEMENT

Size 1 issue 3 issues 6 issues

Back Cover $2,400 per issue

$2,000 per issue

$1,600 per issue

Full Page - Inside Cover

$2,000 per issue

$1,800 per issue

$1,500 per issue

Full Page - Inside $1,900 per issue

$1,600 per issue

$1,300 per issue

1/2 Page $1,000 per issue $900 per issue $800 per issue

1/3 Page $650 per issue $600 per issue $550 per issue

Full Page (No Bleed) 9” x 10.875”Full Page (Bleed)* 9.25” x 11.125”One-Half Page (Horizontal) 5.437” x 9”One-Half Page (Vertical) 4.50” x 10.875”One-Third Page (Horizontal) 9” x 3.625”One-Third Page (Vertical) 3” x 10.875”

*There is no additional charge for color ads or ads with bleed.

AD DIMENSIONS

Issue Ad Close/Art Due

March/April 2020 Feb. 1

May/June 2020 April 1

July/August 2020 June 3

Sept./Oct. 2020 Aug. 1

Nov./Dec. 2020 Oct. 1

Jan./Feb 2021 Dec. 2

2020-21 DEADLINES

HIGH IMPACT FEATURES

Promote your business in the Tennessee CPA Journal, TSCPA’s flagship publication. This award-winning bimonthly news magazine delves into the issues and trends facing Tennessee CPAs. TSCPA’s 10,000 members receive the Journal, which means thousands of CPAs will see your ad and learn about the products and services you provide. The Journal is published in print, as a digital magazine and uploaded to a mobile app. Your advertisement will be included on all three platforms.

Interested in Advertising?

ADVERTISING

Please contact us at 615-377-3825 or [email protected]

JOURNALT e n n e s s e e C PA

J A N U A R Y / F E B R U A R Y 2 0 1 9 T E N N E S S E E C P A J O U R N A L 3

Jan./Feb. Vol. 64 No. 1. Official Journal of the Tennessee Society of CPAs. 201 Powell Place, Brentwood, Tennessee 37027. Phone: 615-377-3825; Fax: 615-377-3904; TSCPA Home Page: www.tscpa.com; Email address: [email protected]. © 2019, Tennessee Society of Certified Public Accountants and its licensors. All rights reserved.

Tennessee CPA Journal (ISSN 1080-2940) is published bimonthly by the Tennessee Society of CPAs, 201 Powell Place, Brentwood, TN 37027. Subscription price is $25 per year for members. Periodicals Postage Paid at Franklin, TN and at additional mailing offices.

POSTMASTER: Send address changes to Tennessee Society of CPAs, 201 Powell Place, Brentwood, TN 37027. Statements and opinions expressed are those of the identified authors and not necessarily those of the Tennessee Society of CPAs. It is the policy of this publication not to knowingly accept advertising that discriminates on the basis of race, religion, sex, age or national origin. The Tennessee Society of CPAs reserves the right to reject paid advertising that does not meet the Tennessee CPA Journal qualifications or which may detract from its professional and ethical standards. Publication of advertisements in the Tennessee CPA Journal does not constitute an endorsement of their services by the journal or TSCPA. Manuscript guidelines available at tscpa.com or by contacting the editor at 615-377-3825.

FEATURES COLUMNS

SOCIETYMessage from the Chair .................. 4Welcome New Members .................. 36Member Milestones.......................... 38Chapter President Profile ............... 39Chapters in Action............................ 40Tennessee CPA PAC ......................... 42Classifieds .......................................... 46

T a b l e o f C o n T e n T s

Dinner and a Movie? IRS Issues Notice Regarding Meal Expenses

A Nudge: Changing Employee Behavior to Reduce Workplace Fraud and Error

by Randy Skalberg

by Robert Wilbanks, DBA, CPA, CGMA; Anne M. Wilkins, DBA, CPA and Greg Thibadoux, Ph.D.

by Kelly Cortesi

by Denise Dickins, Ph.D., CPA, CIA; Abdullah Al-Moshaigeh, Ph.D; and Julia L. Higgs, Ph.D., CPA

TNTAP Tips and Updates

Environmental and Social Disclosures: Can Accountants Add Value?

12

6

8

20

ACCOUNTING & AUDITING Major Accounting Voices for Private Companies By Jan R. Williams, Ph.D.,CPA and Charles E. Frasier, CPA

TECHNOLOGY

What an Opportunity! By Randy Johnston, MCS

REGULATORY NEWS

TAXES

State Tax Committee Report

Federal Tax Committee Report

7th Circuit: Challenge to the Ministerial Housing Exemption By R. Dan Fesler, Ph.D.

INDUSTRY

Revenue Recognition Overview for Non-Public Companies By Stephan Davenport, Ph.D., CPA and N. Susan Jurney, Ph.D., CPA

14

16

18

34

32

28

31Key Ratios for Charitable Organization Audits

by Timothy C. Miller, Ph.D., CPA; David W. Randolph, Ph.D., CPA (inactive), Sandra B. Richtermeyer, Ph.D., CMA, CPA and Janet S. Greenlee, Ph.D., CPA

24

WE ARE STRONGER. SMARTER. BETTER.TOGETHER

V i s i t t h e J o u r n a l o n l i n e a t t s c p a .c o m / n e w s / j o u r n a l

Please contact us to explore options for custom ad features.


1-month 1-year Size

Banner Ad $400 per issue $3000 per year 600 x 100

This monthly e-newsletter provides news and information for TSCPA Members.

Average Number Sent = 9,000 per issueOpen Rate = 30% per issue

The ad insertion deadline is the 15th of the month prior to publication.

Hotwire Monthly e-Newsletter

TSCPA WEBSITE HOMEPAGE ADSAdvertisements can be static .jpeg or animated .gif files.

WEBSITE ACTIVITY- 162,000 sessions per year- More than 75,000 users per year

90 x 350 pixels Button Ad$2,500 per quarter or $9,000 per year

350 x 350 pixels Box Ad$3,250 per quarter or $12,000 per year

ONLINE ADVERTISING

TSCPA Talks is a new online community where members share information and network with peers. The community offers a discussion forum, which is an online discussion board and email platform.

Advertising opportunities include:- Placement in a rotating box ad on the TSCPA Talks homepage- Placement in a rotating box ad on the TSCPA Talks homepage PLUS exclusive placement in a box ad that appears

throughout the TSCPA Talks site.

Views per month: TSCPA Talks homepage = 716 Views per month: All pages = 5,577

NEW! TSCPA Talks

1-month 1-year Size

Homepage Rotating Box Ad $200 $1,500 300 x 250

Homepage Rotating Box Ad + Exclusive Interior Site-Wide Box Ad $350 $2,500 300 x 250

201 Powell PlaceBrentwood, TN 37027

615-377-3825 | www.tscpa.com

THANK YOU TO OUR 2019 SUPPORTERS

Accounting Biz Brokers

Accounting Practice Sales

Advanced Network Solutions

Alexander Thompson Arnold PLLC

Argent Trust

Asset Preservation, Inc.

Aycock Wealth Management

Business Valuation Resources

Cadency by Trintech

CAMICO

Canopy

Carr, Riggs & Ingram, LLC

Cherry Bekaert

Concept Technology Inc.

CPACharge

Cumberland Trust

Deloitte

Deloitte Private

Elliott Davis

ERISA Consultants

First Horizon Advisors

Formos Consulting

Frost-Arnett

Gilsbar

Green Rock, LLC

HawsGoodwin Financial

Horne LLP

Inova Payroll

Kirkland Aero Group

Kraft Enterprise Systems

Kraft Technology Group

LBMC

LBMC Healthcare

Mauldin & Jenkins, LLC

Nashville Computer, Inc.

Net Works

NowCFO

Paychex

PNC Healthcare Business Banking

Pugh CPAs

Risk Strategies Company

Tennessee Tech University

University of Alabama

Vaco

Van Meter Insurance / Houchens Insurance Group

Waller

WSW CPAs

Zoho Corporation

Connect With Us!

marketing guide 2020 · tscpa.com/marketing 2020 marketing guide | 9 online learning

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