the babadook report
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
THE BABADOOK (IFC MIDNIGHT)Online Marketing/Street Marketing/Print Advertising
DMA: Los Angeles Project Manager: Sean [email protected]
Overview of CampaignThis report recaps our marketing efforts for THE BABADOOK. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com2. Dedicated Emailing – To CC members in LA3. Social Media Outreach – Content posts on Twitter (30K+)4. Print Advertising – 11/20 issue of Campus Circle5. Newsletter Ad/Calendar Listing/Trailer Page – Promoting film release
The campaign has 512 clicks (includes 170 bitly clicks), 4,665 content related page views.
Print Advertising
Banner AdvertisingBanner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 325K+. Clicks – 193
DedicatedEmail
Delivered – 22K+ L.A. Opened – 2,099
Clicks – 103
DedicatedEmail
Delivered – 22K+ L.A. Opened – 1,580
Clicks – 46
Campus Circle
Newsletter #1 Emails – 22,125Opens – 1,779
Weekly Newsletter CampaignClicks– 10
Campus Circle
Newsletter #2 Emails – 22,073Opens – 1,839
Weekly Newsletter CampaignClicks– 8
Calendar Listing #1Page Views – 74Website Traffic733,000/month
Unique Visitors – 466,000/month
Calendar Listing #2Page Views – 108Website Traffic733,000/month
Unique Visitors – 466,000/month
FilmTrailer
Page Views – 112 Website TrafficPage Views – 733,000/month
Unique Visitors – 466,000/month
Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.
Twitter Posts