the attention web (berlin 18 october 2016)
TRANSCRIPT
Meher Roy 18 October 2016
THE ATTENTION
WEB
VALIDITY LABS – Enterprise courses -
ERIS FOR DEVELOPERS DECENTRALIZED APPLICATIONS
FOR DEVELOPERS
2 day on-site workshop
Build Mortgage Backed Securities
3 day on-site workshop
Build Attention Backed Assets 2
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
A BRILLIANT INVENTION - From the late 1500s -
4
THE JOINT STOCK COMPANY!
Investors / Capital contributors
Pool of Shares (stocks) =
Pool of Capital
Shareholders
(stockholders) .......
.......
.......
....... 5
THE POWER OF INCENTIVE!
Financial Incentive .......
Incorporation
.......
I need to grow this
pool!
I need to grow this
pool!
I need to grow this
pool!
I need to grow this
pool!
....... 6
SUCCESS!
7
GOLDHABER’S RADICAL IDEA
500 - 1500 AD
THE INDUSTRIAL ECONOMY THE FEDUAL
ECONOMY
RELATIONSHIPS
SCARCITY
TECHNOLOGY: Castle, Keep,
Landholding, Tribute
1600 - 1980 AD
CAPITAL
SCARCITY
TECHNOLOGY: Printing press,
Joint Stock Company, Engine
THE ATTENTION ECONOMY
ATTENTION
SCARCITY
TECHNOLOGY: Internet, ?
2000 - onwards
8
THE JOINT ATTENTION NETWORK?
Content consumers
Crypto-tokens =
Future Attention Streams
Tokenholders .......
.......
.......
....... 9
THE ATTENTION WEB
This presentation will walk you through one possible design and implementation of a Joint Attention Network.
Takeaways from this talk:
Reinforce the value of attention streams
Design of Attention Backed Assets
Vision of an Attention Web
10
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
IMAGINE A PERIODIC GATHERING – Church group or Music group -
12
Organizers want to sell you rights to install 2 screens at the venue. Able to display five 10-min ads every week, when 5000-strong gathering meets.
PROPOSITION!
13
VALUING ATTENTION STREAMS – A simple calculation -
REVENUE SIDE COST SIDE
Number of reachable impressions per week X
Market value of impression X
Factor for number of weeks
EXAMPLE
20,000 impression per week X $0.25
per impression X 50 weeks = $250k
Fixed Cost to install the screens +
(Recurring cost per week to maintain screen X
Factor for number of weeks)
EXAMPLE
$10,000 for installation +
($200 per week X 50 weeks) = $20k
Intrinsic Value of
screen rights =
(equals) - (minus)
Net present dollar value of
Cost to maintain (& grow) attention
stream
Monetizable attention stream 14
NET PRESENT VALUE – Notion -
Time
Resource Flow
Example: 20,000 impressions/week, 25 cents/impression, 3% annual interest
Intrinsic Value: $8.62 million
𝑉𝑎𝑙 𝑠𝑐𝑟𝑒𝑒𝑛𝑟𝑖𝑔ℎ𝑡𝑠 = 𝜙 𝑘 ∙ 𝜔(𝑘)
(1 + 𝑖)𝑘 −
𝐶(𝑘)
(1 + 𝑖)𝑘
𝑘=∞
𝑘=1
𝑘=∞
𝑘=1
15
VALID FOR DIGITAL ATTENTION STREAMS!
Value of Keyword ‘basketball shoes’ to Google = Total present dollar value of
(Searches per second X Fraction of searchers clicking on ads X Revenue per click)
For basketball shoes, million searches per week, 1% clicking on ads, $1 per click = $172.4 million
16
PERSPECTIVE FOR GOOGLE / REDDIT – Bundle of keywords or sub-reddits -
Sub-Reddit 1, Life time value = $21 million
Sub-Reddit 2, Life time value = $47 million
Sub-Reddit 3, Life time value = $100 million
Keyword n, Life time value = $z
. . .
. . .
And so on...
Keyword 1, Life time value = $100 million
Keyword 2, Life time value = $5 million
Keyword 3, Life time value = $1 billion
Keyword n, Life time value = $y
. . .
. . .
And so on...
17
INTRINSIC VALUE – GOOGLE SEARCH
Intrinsic Value of
Google Search =
(equals) -
(minus)
Net present dollar value of
Cost to maintain (& grow)
attention stream
Monetizable attention stream
+ (plus)
Current Owner’s
Equity
𝑉𝑎𝑙 𝐺𝑠𝑟𝑐ℎ = [𝜙 𝑘, 𝑘𝜔 ∙ 𝜔 𝑘, 𝑘𝜔
1 + 𝑖 𝑘] −
𝐶(𝑘)
(1 + 𝑖)𝑘+ 𝑂𝐸(𝑘 = 0)
𝑘=∞
𝑘=1
𝑘=∞
𝑘=1
𝑘𝜔=𝑎𝑙𝑙
𝑘𝜔=1
18
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
LET’S TOKENIZE ACCESS TO SCREENS!
Organizers want to sell you rights to install 2 screens at the venue. Able to display five 10-min ads every week, when 5000-strong gathering meets.
20
CREATE AND DISTRIBUTE CRYPTO-TOKEN
Community Members
Organisers
Distribute tokens
members & organisers
Create a million
tokens (meetpoints)
21
CREATE A SOCIAL CONVENTION!
Tokens traded on exchanges
Advertiser(s)
Token Burn
Promote content
on screen
1. Buy token on exchange
2. Burn token &
tag content
3. Top 5 burners have content displayed
22
SYSTEM DESIGN
Content / Message
Burn transactions
& tags
....
Client - Server
....
.... ....
Service request
Service reply
23
SMART CONTRACT BASED AUCTION
Deploys smart
contract
Catherine Programmer
Advertisers .........
Unsuccessful bid amounts
returned
Top-5 sent amounts
every week
Deposit auction
amounts
.........
24
HOW DOES ONE VALUE TOKENS? – Representing access rights in dollars -
25
SAME AS BEFORE!
Treasure Chocolate
(access rights to treasure)
Asset representing 20,000 impressions per week, 25 cents per impression from now until infinity Market cap of $8.62 million
Intrinsic Value of
basic ABA =
(equals) - (minus)
Total present dollar value of
Cost to maintain
(& grow) attention stream
Monetizable
attention stream
26
REMEMBER?
Financial
Incentive .......
Incorporation
.......
I need to
grow this
pool!
I need to
grow this
pool!
I need to
grow this
pool!
I need to
grow this
pool!
....... 27
INCENTIVE OF TOKEN HOLDERS – Attract people & advertisers -
Bring more attention Get content promoters
to burn tokens
28
WHY TOKEN BURN?
When someone burns
They effectively pay everyone else!
Anonymous token-holders
....... .......
....... .......
29
MAKING THE THOUGHT EXPERIMENT RICHER
COMMUNITY
MANAGEMENT
PAID FOR BY TOKEN
INFLATION
CONTROL USING
DECENTRALIZED
GOVERNANCE
30
INTRINSIC VALUE – BASIC ABA
Assuming all costs are paid for by the future dilution of ABA tokens
𝑃𝑘=0𝐴𝐵𝐴 ∙ 𝑄𝑘=0
𝐴𝐵𝐴 = 𝜙 𝑘 ∙ 𝜔(𝑘)
(1 + 𝑖)𝑘 −
𝑃𝑘 ∙ ∆𝑄𝑘(1 + 𝑖)𝑘
𝑘=∞
𝑘=1
𝑘=∞
𝑘=1
Intrinsic Value of
Basic ABA =
(equals) -
(minus)
Net present dollar value of
Cost to maintain (& grow)
attention stream
Monetizable attention stream
31
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
THE STRANGE TRUTH
Our Attention Backed Asset
Tied to a physical location
Cryptocurrency related attention
Tied to a digital location 33
WHAT IF?
Old social media New interest-based social media
Open data, multiple UXs, enables attention monetization
Closed data, single UXs, attention monetization for
profit of large corporate
Recency
Up-votes / Likes
Token burn
Recency
Up-votes / Likes
34
MASSIVE SPACE – JANEs of all kinds -
Sports based ABAs
Profession binding ABAs
Political ABAs
Lifestyle ABAs
35
UX - Serving different tastes -
36
ON THE BACK-END
Content / Message
Burn transactions
& tags .... ....
.... ....
UX SERVICE M
.... ....
UX SERVICE S UX SERVICE X
37
UX CENTRALIZATION - DESIRABLE
ATTENTION JANE TOKENS MARKET
Markets fundamentally need both sides to be quantifiable
Centralized UXs can use existing techniques (IP monitoring, user registration, machine learning etc.) to quantify human clicks and impressions
M
38
MULTIPLE AUCTION METHODS
BULK TOKEN BURN FOR BULK ATTENTION
No oracles needed
TOKEN BURN FOR CLICKS WITHIN ONE UX
UX service acts as oracle 39
INTRINSIC VALUE – ABA
Assuming all costs are paid for by the future dilution of ABA tokens
𝑃𝑘=0𝐴𝐵𝐴 ∙ 𝑄𝑘=0
𝐴𝐵𝐴 = 𝜙 𝑘, 𝜐 ∙ 𝜔 𝑘, 𝜐
1 + 𝑖 𝑘 −
𝑃𝑘 ∙ ∆𝑄𝑘(1 + 𝑖)𝑘
𝑘=∞
𝑘=1
𝑘=∞
𝑘=1
𝜐=𝑎𝑙𝑙
𝜐=1
Intrinsic Value of
ABA =
(equals) -
(minus)
Net present dollar value of
Cost to maintain (& grow)
attention stream
Monetizable attention stream
40
INCENTIVE OF TOKEN HOLDERS – Attract people & advertisers -
Bring more attention Get content
promoters to burn tokens
Spread word!
Create a great feed
Create great content
Upvote their content
Engage with them!
Create Memes
41
DAOs vs JANEs
Similarities
Both are implemented using smart contracts
Both have no central token issuer
Both enable automation at the center and at the edges
Differences
DAOs pool capital, JANEs pools attention
Pooling capital is regulated, pooling attention using crypto-tokens is a new paradigm altogether
DAOs suffer from majority vs. minority attacks, JANEs don’t
42
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
OPEN SOURCE ATTENTION PROTOCOLS
.... .... Information Web
Lenses to view the information web
Open source, fairly remunerative protocols
44
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
DAOs, JANEs And their offspring!
DAOs JANEs
DAOs, JANEs
DAOs
46
ECONOMICS – FACTORS OF PRODUCTION
LAND
CAPITAL ATTENTION!
LABOR
47
THE STRONG JANE HYPOTHESIS
Intrinsic Value of
Attention Backed
Asset
= (equals) -
(minus)
Net present dollar value of
Cost to maintain (& grow) attention
stream
Monetizable attention stream
48
Introduction and key objectives
The value of attention streams
A basic attention backed asset
Crypto-tokens meet attention
economy
The Attention Web
Landing on Planet Radical
Acknowledgements & Resources
ACKNOWLEDGEMENTS - INTELLECTUAL
MACIEJ OLPINSKI MICHAEL H. GOLDHABER SIMON DE LA ROUVIERE
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Michael Goldhaber’s article ‘The Attention Economy’
Michael Goldhaber’s slideshow
‘The Real Nature of the Emerging Attention Economy’
Maciej Olpinski’s blog
Simon de la Rouviere’s article on Hashtag markets
Crash course’s video on The Dutch East India Company
RESOURCES 51
THANK YOU! ANY QUESTIONS?