berlin - workshop amsterdam - 3 october 2014

Unlocking Innovation and Growth in Berlin

Senate Department for Economics, Technology and Research

Division Communication, Media, Creative Industries | Projekt Zukunft

October 2014

Berlin - City Overview - General

Berlin is a city of culture, media and science

One of the most visited tourist destinations in Europe

Berlin is home to highly ranked universities, research institutes,

sporting events, orchestras and museums

Berlin is Germany's largest city

Area of 892 qm/ embedded in European plains/ 33% nature

Berlin is a young, international and religious diverse city

Berlin 3,4 million/ Metropolitan Area 5 million inhabitants

> 790,000 people (23%) under 25 years

15% non-German citizens from 195 countries

50% Protestants/ Catholics/ Muslims/ Jewish/ Buddhists

Berlin - City Overview – Economic

Fundamental structural change since 1989 (fall of the wall)

Primarily based on service sector, significant industries include IT/ creative industries, pharma, biotechnology, optoelectronics, traffic engineering and renewable energy

Growth of service & creative industries has gone hand in hand with decline in industry and construction

But: more than 100,000 new jobs in the last ten years

Nominal GDP 85 billion €/ GDP per Capita up to 32,500 €

Small and medium-size companies are key to Berlin’s economy

Around 40,000 new businesses per year

About us

Projekt Zukunft

Initiative/ Part of Economic Department since 1997

Managing the cluster „IKT Media Creative Industries“,

largest cluster in Berlin

To optimize growth conditions and to stimulate innovation

Connecting technology and content creation

Broad range of services

Developing and implementing policies

2.5M € budget for infrastructural projects yearly with influence on20M € yearly

www.projektzukunft.berlin.de

www.projektzukunft.berlin.de 4

Cluster Management Activities

Information/

Services

Headquarter

Newsletter

Mediation

Website

Sectorspecific

Studies

Networking

Workshops

Roundtables

Conferences

Joint fair

presentations

Matchmaking

Weeks

Strategies and

Cluster

Management

Strategy IT

Strategy

Creative

Industries

Financal Support

Loans/ Garantees

GRW

Foreign Trade

Program

Microloans

VC Fonds

Coaching for

Creative Enterprises

Competitions

Serious Games

Visual Effects

eBooks

European and international

Cooperations

Crowdfunding/

crowdinvesting

Unesco

Creative Cities Network

Open Cities

Cross Innovation

European Creative

Industries Alliance

Innovation Voucher

Digital/ Innovation

Agenda

Cluster Management`s Fields of Action

- Establishing networks/ participating in international networks

- Marketing activities/ awareness

- Joint strategy building process together with companies

- Adapting/ developing financing instruments

- Establishing international relevant platforms in Berlin

- Opening new markets/ supporting distribution activities

- Supporting innovation hubs

- Focusing on technological trends/ new business opportunities

- Fostering cross innovation/ cross sectoral collaboration

Cluster Structure/ Collaboration

Business Development &

Investor Support

SENATEChamber of Industry &

Commerce

Steering Committee

IT/ Creative Industries

ClusterManagement Projekt Zukunft

Publish Ass. Music Commission Create Berlin SIBBGames BITKOMmedia. net

33.972 Companies and 255.300 Jobs

Growing Figures/ Share of Berlin´s Economy

20,300 (2000) 34,000 companies (2012)/ 24% of economy

190,000 (2000) 255,000 jobs (2013)/ 18%

16,8 bn € (2000) 28,2 bn € turnover (2012)/ 16%

Growth since 2000

Companies + 67%/ + 14.000 companies

Jobs + 34%/ + 65.000 jobs

Turnover + 68%/ + 11,4 bn €

=> Strong economic upgrowth even during crisis (2008)

=> Highest CI contribution to regional economy in Germany

Cluster „ICT, Media, Creative Industries“


Cluster Figures in Detail/ Definition


Cluster 2012/ 2013Companies

2012

Turnover in

TEUR 2012Jobs 2013

Music 1.265 1.021.626 12.740

Book Market 1.758 821.300 8.681

Art Market 2.555 552.552 6.205

Film Market 1.896 802.985 10.631

Broadcasting 1.679 1.867.180 26.024

Performing Arts 1.664 504.506 13.249

Design Market 4.246 801.544 12.349

Architecture 2.680 452.763 8.939

Publishing Market 1.894 2.952.866 11.370

Advertising Market 1.061 681.709 11.265

Software/ Games 3.957 2.665.025 47.087

ICT 2.929 8.022.875 27.910

Diverse CI/IT 6.388 7.121.003 58.866

All 33.972 28.267.934 255.316

Definition of CCI in Germany: Culture and creative industries comprise of all

cultural and creative enterprises that are mainly market-oriented and deal

with the creation, production, distribution and/or dissemination through the

media of creative goods and services.

Cluster „ICT, Media, Creative Industries“


Cluster Context: Multiple Stakeholders

Milestones in Berlin´s Policy

1997 1999 2000 2002 2005 2008 2009 2010 2012

IT/ Digital

Initiative

Projekt

Zukunft

Mobile Broad-

band Initiative

New Media/

IT Dialogue

IT Security IT

Strategy

Internet

of Services

Open Source/

Open IT

Serious

Games

Competition

Broadband

Strategy

EU Projects

REDICT,

EU Digital Think

Tank,

Open Cities

Open Data

InitiativeBronze Label

for Cluster

Management

IT Marketing

Campaign

„Iog in Berlin“

Fairs: dmexco:

SXSW, Dublin

Summit, Mobile

World Congress

2005 2006 2008 2009 2010 2012 2013 2014

Creative Industries

Creative Industries Report

Creative Industries

Strategy

Networks in

Music, design, Games…

Certification

Unesco City

of Design

Foreign Trade

Supporting

Program

PlatformCreative-city-Berlin

Fashion, Design Music, Games, Web Week

VC Fonds Creative Industries

KCC Coaching Center

more than

20 thematic

competitions

Strategy

for Design

Sector

Design

Transfer

Bonus

Programm

EU Projects

Cross

Innovation/

ECIA

Study

regarding

Innovation

Labs

Strategy

for Digital

Economy

www.crowdfunding

-berlin.com-

Platform

Focus on

Digitisation (Smart

Cities/ Industry 4.0

(etc.) and Cross

Innovation

Role of Government

- Optimizing growth conditions for companies of the cluster

- Strong role because PZ is cluster manager and part of ministry

- Enabling and fostering cross sectorial collaboration and

collaboration between science, economy and administration to

stimulate innovation

- Policy instruments: funding/ financing, coaching, marketing,

presentations abroad, incubator/ spaces, cross sectoral projects,

calls/ competitions

- Joint strategy building process together with companies

Role of Private Sector

- Active involvement of stakeholders and networks

- As advisors in boards and expert roundtables giving

recommendations what should be modified and how

- As beneficiaries of supporting programs and network projects

- Joint strategy building process

Berlin´s Best Practises

Optimizing Growth Conditions

Creative City Berlin

Website covering all fields of cultural & creative industries in Berlin

For locals and foreigners

Information about funding, networks, fairs, events, jobs ..

Coming: project exchange/ jobs/ more interactive tools

150.000 visitors monthly

www.creative-city-berlin.de/

Information & Service


http://www.creative-city-berlin.de/

Creative Coaching Center

Subsidized coaching for start-ups

and established enterprises of CI

Individual mentoring by professional

coaches with CI experience

Seminar + workshop programs

100 counselees per year

Funded by ERDF/ state funds

Since 2008

www.tcc-berlin.de

Professionalization


Financing

Business Plan

Organisation

Marketing & Sales

Strategy

Controlling

Market Analysis

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Opening up New Markets

Subsidies for joint presentations at trade fairs (economic focus)

More than 100 presentations since 2006/ up to now 1M € per year- Design – Milan/ Asia/ America

- Fashion – Paris/ NY

- Art – Basel/ Miami

- Film – Los Angeles/ Cannes

- Music – SXSW Austin

- Software – CeBIT/ dmexco/ etc.

Evaluation/ new pilot actions

www.ibb.de/nme

Internalization


http://www.ibb.de/nme

Waves of Innovation

Drivers and Dimensions of Innovation

Access to Finance


VC Fonds Creative Industries

To strengthen equity of creative

enterprises and finance innovative

products & services

Investment: max. 1.5M € per round,

minority share of 15% (max. 49%),

private 50% co-investment needed

Results: 400 evaluated, 100 financed

ERDF/ state: 30M € volume/ + 40M €

2008 – 2013/ continued til 2020

www.ibb-bet.de

22

http://www.ibb-bet.de/

Berlin – Made to Create Calls

Since 2009, 20 thematic calls

Serious Games, Apps4Berlin, e-books, design & healthcare, fashion, webradio, geoapps, etc.

Topics like “Sharing Economy”, “Cross Innovation” coming in 2014/ 2015

innovation/ talent support

Coaching, prize money, PR support

More than 1.500 applications, more than 100 winners, more than 550.000 €

www.berlin.de/projektzukunft/wettbewerbe/

Access to Finance/ Talent Support


http://www.berlin.de/projektzukunft/wettbewerbe/

Innovation support: Cross Sectoral


Hybrid Platform Berlin

Platform for interdisciplinary cooperation

Arts University + Tech University + research + industry

Combining arts, design, technology, engineering

Developing projects and formats for tomorrows innovation

Co-financed by ERDF, since 2010

www.navi-bc.de/

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Innovation Support: Vouchers


Design Transfer Bonus

Innovation Vouchers up to 15.000 €

Transfer of know-how between design

and traditional SMEs

Funded = services such as consulting,

project management and design for

modified products and services

Healthcare/ Mobility/ Optic

Since 2011

250 applications/ 100 financed

www.designtransferbonus.de

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http://www.designtransferbonus.de/

1 of 50 co-working spaces in Berlin with 120 desks to rent, incl. facilities

Flexible rates, reasonable costs

Open to all CI sectors platform for interdisciplinary exchange

Excellent for start up companies

“Open Design” workshops/ Fab-Labs

Around 100 innovation labs

Innovation support: Incubators


Berlin as city with highest density of co-working spaces and innovation labs in Europe

Access to Finance


Crowdfunding Berlin Platform

Aggregator: collecting all

crowdfunding/ crowdinvesting projects

of Berlin based entrepreneurs from

German and worldwide platforms

Starting February 2014:

Successful finished: 100/ 18

Just started: 40/ 8

Fundament for market research,

additional workshops & competitions

www.crowdfunding-berlin.com

27

Smart Data, Big Data, Geo Data, Data Analytics

Open IT (Open Data/ Open Standard)

Internet of Things/ Cloud Computing/ Interoperability

Mobile Solutions

Digital Media (VoD, realtime advertising, streaming music, digital

newspaper, MMOGs, multichannel distribution, etc.)

Design & Usability

Smart City/ Industry 4.0/ e-Health/ e-Mobility/ Smart Energy

IT- Security

E-Government

Digital Infrastructure


Topics

- How to integrate 34.000 companies/12 sectors in strategybuilding?

- Linking technology, content creation with business/ societal needs

- More intersectoral collaboration needed (resources?)

- No clear structure between ministry (steering) and supportingagencies – based on political decisions

- Strong focus on innovation/ digitisation/ developing a Digital Agenda for Berlin


Challenges

Senate for Economics, Technology and Research

Division ICT, Media, Creative Industries

Tanja Muehlhans

[email protected]



Contact

31

mailto:[email protected]

http://www.projektzukunft.berlin.de/

berlin - workshop amsterdam - 3 october 2014

Presentations & Public Speaking