the art of strategy - chp. 13, part 2 - crisis management

8/14/2019 The Art of Strategy - Chp. 13, Part 2 - Crisis Management

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Jelegmlg pbk otmsms }a{ ptmk` pa ~tk klp! Latjel E, E{g{spmlk! Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp!Bet et` D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4

! Hkcckt} T, Oe~almgta! Oalpkj~atet} Daafs) 4>>>! M_DL >*2>=4*40=>*=Pbk Otmsms Oa{lskiat

[lmal Oetdm`k Oat~atepmal! Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:7345?! 54,54,4>>?6Dba~ei! Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:254>2! 54,54,4>>?6

www,dba~ei,lkp!ai`smpk!deofwb},bpji6 www,a{,k`{!`k~poajj!`a`hoo!gta{~s!>4O4![lmal+4>Oetdm`k,bpj) 53,54,4>>?

[lmal Oetdm`k

TAJJK] BE__JEL


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Sei`kx Krral

P}iklai Hablsal # Hablsal

Sei`kx! Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:73347! 54,54,4>>?6 Krral Oat~atepmal!Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:?0>3;! 54,54,4>>?6 ^tmlok Wmiimej _a{l`!Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:34=3=! 54,54,4>>?6 www,amis~mii,spepk,ef,{s!ceops!uel`e

www,a{,k`{!`k~poajj!`a`hoo!gta{~s!>4O4!Hablsal+4>#+4>Hablsal,bpj) 53,54,4>>?

Baii}waa` Bmksp! Talei` Gta kt) Bkepbkt Gtkkl! D{smlkksWkkf Alimlk) H{i} 50) 4>>?

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@elgkt Xalk * Wbkl de` pbmlgs be~~kl pa gaa` klptk~tklk{ts8 wbep k kt} sjeii*d{smlkss awlkt lkk`s pa flaweda{p otmsms jelegkjklp! Dtmel T{ddkt}! Klptk~tklk{t Jegexmlk) La 5==26 Pbk sjeii d{smlkss awlkts g{m`k pa e gaa`lmgbps sikk~ * Oalpkj~iepmlg pbk {lpbmlfedik! @kdte Pte ktsa! Jelegkjklp) Aop ?) 4>>56 @ejegk oalptai8 Pbk otesb

oa{tsk baw pa bel`ik ~{dimo tkiepmals ml pbk k klp ac e otmsms! I, ^keti) _, Pbeftet! Catp{lk _jeii D{smlkss) H{lk 2) 4>>?Otmsms Jelegkjklp! _pk kl Cmlf! E{pbats G{mi` Deof~tmlp,oaj K`mpmal) 5=23) 4>>4! M_DL >*;=;*>=>7=*3Ike`ktsbm~ wbkl pbktk ms la alk pa esf * Mlpkt mkw wmpb KLMs Cteloa Dktledk! Iml`e Bmii) _{x} Wkpie{ckt!

Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp! Bet et` D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4

Bklt} Fmssmlgkt) _kotkpet} ac _pepk! [_E


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Pbk Kssklpmei G{m`k pa Jelegmlg Oat~atepk Otmsks! Mel M, Jmptacc) Obtmspmlk J, ^ketsal) I, Fepbetmlk Bettmlgpal!Arcat` [lm ktsmp} ^tkss) 5==3! M_DL >*5=*;>=700*>

Wbep wmii }a{ `a mc pbk watsp oesk sokletma tkeii} be~~kls1! Tadktp @, Tejsk}! _{~kt msmal) H{lk 4>>4) ai 3?) mss 3) ~g 3


5/36

Catp{lk ;>>r rr

r

Jetfkpmlg Di{l`kts! Obtmspa~bkt Iaobbke`! www,jetfkpmlg~awkt,oaj!im k!oalpklpQM@:5322>) 0,3,4>>?J}pbs ac Otmsms Jelegkjklp! We}lk I, ^mlks! ^{dimo Tkiepmals U{etpkti}) Ceii 4>>>) ai 0;) mss ?) ~g 5;

Da} _oa{ps ac Ejktmoe


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Imloail Kikoptmos betsb ikssals ctaj mlpktlepmalei kr~elsmal! @alei` C, Bespmlgs! Bet et` D{smlkss Tk mkw alOtmsms Jelegkjklp! Bet et` D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4


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^tk~etepmals oel e ktp ^T lmgbpjetk `{tmlg otmsms! _betal Dktjel! Ias Elgkiks D{smlkss Ha{tlei) La 5) 5===

Dklhejml Ctelfiml) 57>3**=>


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OO> * Obmkc Otmsms Accmokt

Ms }a{t d{smlkss ~tk~etk`! H,E, Gktdkt) K,T, Cki`jel! Ha{tlei ac Eooa{lpelo}) E~t 4>>4) ai 5=?) mss 0) ~g 35


9/36

r r

Wbkl de` pbmlgs be~~kl pa gaa` bas~mpeis! Jetf Lkwj}kt! www,jetfkpmlg~awkt,oaj!im kQM@:53?4=) 0,3,4>>?E wbaik iap ac s~ml # xm~! Hmj Weifkt! Wtmpkts Oi{d ^tkss) 4>>5! M_DL >*;=;*45>00*=! ~g ;=

Mlspmp{pk cat Otmsms Jelegkjklp*MOJ E ktpmlg @msespkt! ^kpkt _ptaxlmef) Hmii H{sfa! Ml`{spt} Wkkf) 4,54,4>>5) ai 4;>) mss 4) ~g 55

w

w w

Jelegmlg }a{t tk~{pepmal! J, _km`) Fe} J, Emlsik}! www,Klptk~tklk{t,oaj!etpmoik!>)0345)4=0>>>)>>,bpji) Aop 44)4>>5

Habl C, Fkllk`}) 5=57*3?


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Otmsms Oklpkt

Jelegmlg Otmsks dkcatk pbk} be~~kl8 wbep k kt} krko{pm k el` jelegkt lkk`s pa flaw eda{p otmsms jelegkjklp!Mel M, Jmptacc! EJEOAJ) 4>>5! Jelegmlg Oat~atepk Otmsms "daaf tk mkw-! Ielk Hkllmlgs! C{p{tmsp) Je}*H{lk 4>>5) ai

;?) mss ?) ~g ;4

@kjaspbklks) ?20*44 DO


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Jeto{s P{iim{s Omokta) 5>3*0? DO

www,pmjdik,jk,{f!c{ll}!t{jscki`,bpji) =,54,4>>?Pbk Kltal kl`t{l * ^T ikssals ctaj eooa{lpmlg `kdeoik! K,M, Iat`el! ^T U{etpkti}) Ceii 4>>4) ai 07) mss ?) ~g 44

_~kefkts imdtet} ac d{smlkss spatmks el` elko`apks! H, Gtmccmpb! ^tklpmok Beii) 5==>! M_DL >*5?*243=2?*5! ~g 473


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Wbmpk _pet Imlk O

Jelelgmlg e Otmsms! Dmii _wkkpjel! Emtptels~atp Wati`) Je} 4>>>) ai ?7) mss ;) ~g 75

Otmsms oajj{lmoepmal d} pbk daaf! @, _bketikel) I, Jesiel`! ^{dimo Tkiepmals U{etpkti}) Ceii 4>>4) ai 07) mss ?) ~g ?>Dk ~tk~etk`8 Oajj{lmoepmlg ml e otmsms! Wmiimej W}epp! _pepk Ikgmsiep{tk) E~t 4>>4) ai 42) mss 0) ~g ?5


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@keimlg wmpb pbk obeas ac otmsms! Detpal Gai`sjmpb! Wajkl ml D{smlkss) La *@ko 4>>5) ai ;?) mss 3) ~g ?3

Wbkl el krko{pm k `kckops! El{teg _betje) M`eiklk C, Fkslkt! Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp! Bet et`D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4

_~kefkts imdtet} ac d{smlkss spatmks el` elko`apks! H, Gtmccmpb! ^tklpmok Beii) 5==>! M_DL >*5?*243=2?*5! ~g 522

Le~aikal) 573=*5245


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Mlptelkp CEU! Ctku{klpi} Esfk` U{kspmals

Ecpkt pbk ie}accs) wbep lkrp1! _{x} Wkpie{ckt! Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp! Bet et` D{smlkss _obaai

^tkss) 4>>>! M_DL 5*;72;5*4?;*4

Tkoa kt} sptepkgmks cat s~atps jetfkpkts! Tmof D{tpal) @kllms Bawet`! Jetfkpmlg Jelegkjklp) E~tmi >5) 4>>>


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_pefkbai`kts

Otmsms oajj{lmoepmal el` pbk wkd! Dmii Eèjs! ^{dimo Tkiepmals U{etpkti}) Wmlpkt 4>>>, ai 0;) mss 0) ~g 7Tks~al`mlg pa pbk jk`me `{tmlg e otmsms8 Wbep }a{ se} el` wbkl }a{ se} mp! Wmiimej O, Eèjs! ^{dimo Tkiepmals

Watfmlg wmpb pbk jk`me! Fkmpb Tkm`! Lepmalei ^kptaik{j Lkws) Hel 4>>5) ai =?)U{etpkti}) _~t 4>>>) ai 0;) mss 5) ~g 436mss 5) ~g ;36 Wbkl }a{ etk pbk bkeìmlk8 E g{m`k pa {l`ktspel`mlg otmsms jelegkjklp! @e m` Hmjmlkx! Ctelobmsmlg Wati`)

E~t 4>>5) ai ??) mss ?) ~g ;06 T{l%8 Pbeps lap pbk otmsms oajj{lmoepmals ~iel }a{ lkk`! Etpbkt W, _ejelsf}! ^{dimoTkiepmals U{etpkti}) Ceii 4>>4) ai 07) mss ?) ~g 4;Jk`me ~aimo} * wbep jk`me ~aimo}1! _el`m _allklcki`! Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp! Bet et`

D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4

Asoet Wmi`k) 52;0*5=>>


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54 Ikssals ctaj sobaai otmsks! Tkle Tmobpmg) Hael L, Batlef! K`{oepmal @mgksp) Hel 4>>?) ai 32) mss ;) ~g 4>


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r rr

E sptepkgmo e~~taeob pa jelegmlg ~ta`{op tkoeiis! L, Otemg _jmpb) Tadktp H, Pbajes) Habl E, U{kiob! Bet et` D{smlkssTk mkw al Otmsms Jelegkjklp! Bet et` D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4

Tmgbp ewe} el` eii ep alok8 Baw wk se k` Oalpmlklpei! Gtkg Dtklljel! Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp!Bet et` D{smlkss _obaai ^tkss) 4>>>! M_DL 5*;72;5*4?;*4


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_^ML

_^ML

^mpobkt Deskdeii

"dkcatk 54o- ? e8 pa tk ai k te~mì}, d8 pa ckki es ml e wbmti, 08 pa ja k swmcpi} ks~komeii} al at es mc al wbkkis at ml e_~ml,kbmoik, ; d8 pa `ksokl` s{``kli}) bki~ikssi} el` a{p ac oalptai, ? e8 pa sptkpob a{p at krpkl` "es e spat}- iklgpbmi}, d8 pak ai k) kr~tkss) at cedtmoepk d} ~taokssks ac jml` at mjegmlepmal, "52?5- 5 e8 pbk eop ac s~mllmlg at pwmtimlg sajkpbmlg, d8pbk wbmtimlg japmal mj~etpk` "es pa e deii at pa~- d} s~mllmlg, o8 e spepk ac jklpei oalc{smal, 0 e8 e s~komei ~amlp ac mkw)

kj~besms at mlpkt~tkpepmal 9~{p pbk jasp ce atedik s~ml al pbk cml`mlgs*2777=*75>*4_~ml Pbms! Dmii ^tkss! âofkp Daafs) _mjal # _ob{spkt) 4>>5! M_DL >*70?0*0437*=

_~mllmlg a{p ac oalptai! Mel Belgtke ks! Bmspat} Paè}) Jet 4>>?) ai ;?) mss ?) ~g ?2


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_~ml Taajs

@a{dikPbmlf @a{dik_~kef

Wesbmlgpal_~kef

G{l Oalptai G{l _eckp}

@aopat _~ml

Egk ac _~ml

Ikp jk ~{p mp pbms we} , , ,_~ml * Pmipmlg pbk pt{pb! Jepbkw Ckiimlg! Wati` kp M) H{i 4>>5) ai 53) mss 7) ~g 34

_~ml ms tkpemis jasp `elgkta{s gejk! Pmj Otemg! @_L Tkpemimlg Pa`e}) Jetob 40) 4>>?


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r

r r r r r r

Peifmlg âmlps

Wet Taaj

^T s~ml ms lap es de` es mp skkjs) se}s lkw ha{tleimsp s{t k}! D{smlkssWmtk) _k~p 45) 5===

M_DL =3;*57*>5>?*R

Z "5;4=- 5 e8 pbk etp at somklok ac ga ktljklp, d8 pbk etp at somklok oaloktlk` wmpb wmllmlg el` ~aimpmfeVGtkkf *âimpmos,bai`mlg oalptai a kt e ga ktljklp, 48 ~aimpmoei eopmals) ~teopmoks) at ~aimomks, ? e8 ~aimpmoei eccemts at d{smlkss6 ks~komeii}oaj~kpmpmal dkpwkkl oaj~kpmlg mlpktksp gta{~s at ml`m m`{eis cat ~awkt el` ike`ktsbm~ "es ml e ga ktljklp-, d8 ~aimpmoei imck

ks~komeii} es e ~tmlom~ei eopm mp} at ~tackssmal, o8 ~aimpmoei eopm mpmks obeteopktmxk` d} etpc{i el` acpkl `msbalksp ~teopmoks, ; e8pbk papei oaj~ikr ac tkiepmals dkpwkkl ~ka~ik im mlg ml saomkp},Jkttmej Wkdspkts Oaiikgmepk @mopmalet}! 5==7! ~g =>5! M_DL >*2777=*75>*4

@miklsoblkm`kt Fasjmof8 Diesp de` s~ml ep `keìmlk oi{d! ^T Lkwswmtk) Aop 4;) 5===


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]ml ]elg

Ml*]a

Klo}oia~ek`me Dtmpellmoe Etpmoik! www,dtmpellmoe,oaj!kd!~tmlp1k{:2>>37! ?>,54,4>>?Pbk âwkt ac âsmpm k Pbmlfmlg! Latjel S, ^keik! Cewokpp Otksp) 5=22! M_DL >*00=*450=?*56 _{ookss pbta{gb e

âsmpm k Jklpei Eppmp{`k! Le~aikal Bmii) W, Oikjklp _palk! âofkp Daafs) _mjal # _ob{spkt) 5=27! M_DL >*375*375?7*;


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EE! Eiobaimo Elal}ja{s

Wmiimej Hejks "5204*5=5>- pa W, I{pasiewsfm) Je} 3) 5=>3Detpikpps Cejmimkt U{apepmals! Habl Detpikpp! Imppik) Dtawl # Oa) 5==4! M_DL >*?53*>2477*;! ~g ;0;) la 3

E Bkta! me Je`b{tm Ta}! www,ft}al,atg) 45,7,4>>?

Pbk Msemeb Kcckop! Gtkg Dte`kl! Pbtkk Tm kts ^tkss) 4>>>! M_DL >*3>=*2>7=3*R

EE Dmg Daaf * Obe~pkt ;! bpp~8!!www,tkoa kt},atg!ee!dmgdaaf!ww!obe~pktQ;,bpji! 55,5>,4>>?

M_DL >*=00?;?*>>*4 Pbk Jalf wba sai` bms Ckttetm! Tadml _, _betje!Bet~kt_elCtelomsoa) 5==2! M_DL >*>3*4;5;37*;

2 Wkkfs pa A~pmj{j Bkeipb! El`tkw Wkmi) J,@,! Eictk` E, Fla~c) 5==7! M_DL >*37=*0075;*3

Obtmspa~bkt Tkk k) $_{~ktjel$


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Diaofd{spkts

Tae`Diaof

Tae`Je~

^TK DELG

r

r

M_DL =3;*>7*>>23*4

Pbk EM@_ Daaf! Ia{msk I, Be}! Be} Ba{sk) 5=22! M_DL >*=?7355*?4*26 Mjj{lk ^awkt! Hal @, Femskt) J,@,! _p,Jetpmls ^tkss) 5==?! M_DL >*?54*552?5*76 Pefk Oalptai8 Im mlg wmpb BMS el` EM@_! Lepbel Oi{j! EM@_ ^tahkop Ias

Elgkiks) 5==3Pbk Pmdkpmel Daaf ac pbk @ke`! W,], K els*Wklpx! Arcat` [lm ktsmp} ^tkss) 5=3>! M_DL >*5=*;>>44?*7

Tae`Je~

Tae`Diaof


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Tkei Wati` Smtp{ei Wati`

Jeptmr

XMAL

r

r

Tkei Wati`

Smtp{ei Wati`

Pbk Jeptmr6 Pbk Jeptmr Tkiae`k`6 Pbk Jeptmr Tk ai{pmals! El`} # Iett} Weobawsfm) [_E 5===6 4>>?6 4>>?!Fkel{ Tkk ks) Ie{tklok Cmsbd{tlk) Oettmk*Ell Jass) B{ga Wke mlg


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r

r r

r

Ga`s Wmii


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r r r r

r r r

r


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LGAs "Lal*Ga ktljklpei*Atgelmxepmals-


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Deielok ac âwkt

Temsal*`kpep

Tkeiâimpmf

Msaiepmalmsp

Oalpemljklp

^tajapmal

Tkeiâimpmf

Temsal 'kpep

1

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Lmral

Elpbal} Ba~fmls

Aim kt _palk) [_E) 5==;

rrr

bpp~8!!{s,mj`d,oaj!pmpik1>55?=27


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`! Hkcckt} T, Oe~almgta! Oalpkj~atet} Daafs) 4>>>!Pbk Otmsms Oa{lskiatM_DL >*2>=4*40=>*=

Òtmsms Jelegkjklp! _pk kl Cmlf! E{pbats G{mi` Deof~tmlp,oaj K`mpmal) 5=23) 4>>4!M_DL >*;=;*>=>7=*3

`Pbk Kssklpmei G{m`k pa Jelegmlg Oat~atepk Otmsks! Mel M, Jmptacc)Obtmspmlk J, ^ketsal) I, Fepbetmlk Bettmlgpal! Arcat` [lm ktsmp} ^tkss) 5==3!

M_DL >*5=*;>=700*>`Bet et` D{smlkss Tk mkw al Otmsms Jelegkjklp! Bet et` D{smlkss _obaai ^tkss) 4>>>!

M_DL 5*;72;5*4?;*4

`^klg{ml) 4>>?!*Eikrel`kt Pbk Gtkeps * Etp ac _ptepkg}! êtpbe Dask! Gapbej DaafsM_DL 5*;=40>*>3*R

Ìke`ktsbm~! T{ài~b W, Gm{imelm! Jmtejer Daafs) B}~ktmal) 4>>4! M_DL >*7232*3205*0

`@m~iajeo}! Bklt} Fmssklgkt! Pa{obspalk Daaf * _mjal # _ob{spkt) 5==;!M_DL >*375*;5>==*5

`_~ml Pbms! Dmii ^tkss! âofkp Daafs) _mjal # _ob{spkt) 4>>5! M_DL >*70?0*0437*=

www,ejexal,oaj Otmsms Jelegkjklp Dkspskiimlg

the art of strategy - chp. 13, part 2 - crisis management

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