the art of research at arf re:think 2014
DESCRIPTION
The Art of Research: How visual analyses fed Diesel's digital strategy on Pinterest and how pictures improved communication between consumers and marketers. Presented by Niels Schillewaert (Managing Partner InSites Consulting) at ARF Re:Think 2014 on Wednesday March 26, 2014 in New York (US).TRANSCRIPT
@The_ARF #ARFRETHINK14
The Art of Research How we increased the value of the Diesel Pinterest page
Niels Schillewaert, PhD
Managing Partner, Co-founder
InSites Consulting
Never confuse
motion with
action
The soul never thinks
without a picture
How to increase the value of the
Diesel Pinterest page?
fans ... not advocates
Luxury brands
Impress people
Show my style
Fun in life
No status quo
Excitement
Trendy products
Branded
The current followers
MODEL MAINSTREAM
A research art exhibition
Changing the heart, minds & actions
+41%
+44%
55% wom
25%
Moving from reach To relevance
Come to our
research art exhibition
Marketing
through, not to fans
Visuals for research
80%