the art of building a roadmap
TRANSCRIPT
iPhone app
Social sign-up
G+ Integration
Value Cost
Q3 FY17 ROADMAP
Referral program
7 64 51 88 2
Q3 FY17 ROADMAP
VALU
E
COST
iPhone app
Social sign-up
G+ Integration
Referral program
SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR
The art of building a roadmap
Understand your inputs
Roadmapping — three ways
The art of building a roadmap
Roadmap = set of decisions
Good decisions are made by first knowing your inputs
FEEDBACK CHANNELS
Companygoals
PRODUCT VISION
BUSINESS MODEL
VISION
THEMES
FOCUS AREAS
MEASURES
FEEDBACK CHANNELS
PRODUCT VISION
BUSINESS MODEL
VISION
THEMES
FOCUS AREAS
MEASURES
Behind the Cloud salesforce.com/behindthecloud
Companygoals
FEEDBACK CHANNELS
PRODUCT VISION
BUSINESS MODEL
Company
Products
Roadmaps
OKRS
VISIONTHEMESFOCUS AREASMEASURES
OKRS OKRS OKRS
VTFM
Companygoals
FEEDBACK CHANNELS
Productvision
BUSINESS MODEL
Companygoals
What the future looks like and what impact you’ll have when you get there
FEEDBACK CHANNELS
Productvision
BUSINESS MODEL
Test “customer satisfaction” requests against your vision
Companygoals
VISION
FEATUREREQUESTS
FEEDBACK CHANNELS
BUSINESS MODEL
Building on the Shoulders of Giants: the Story of Bitbucket Pipelines James Bryant (Now!, Check it out on YouTube)
Companygoals
Productvision
Lightning talk: Tips for painting a vision Sherif Mansour (1:50pm, tomorrow)
FEEDBACK CHANNELS
Business Model
FEATURE A
VS FEATURE B
wanted by lots of small customers
a big, high-profile customer wants this
Companygoals
Productvision
Feedback channels
Companygoals
Productvision
Business Model
For each channel: Source Qual/quant Useful for… Watch out for… Cost (time) Weighting
The test: newbie product managerCompanygoals
Productvision
Business Model
Feedback channels
Goal driven
Solution
Metric
ProblemGoal driven
make money
user press button
Solution
Metric
ProblemGoal driven
bit.ly/pmdevinabar
Metrics as goals: A good metric
Lean Analyticsleananalyticsbook.com
Understandable1
2 Comparative
3 Ratio / rate
4 Behaviour changing
Metrics as goals: Beware
Lack of counter-metrics“Trial-and-error” approach
Create
Create …
Blank pages
Templates, and all the fancy stuff
# PAGES / USER
EDITOR FEATURES
TEMPLATES
Be data informed, not data driven…
Good product design comes from striking the right balance between data, empathy and intuition.
“Alastair Simpson, Atlassian bit.ly/data-informed
Metrics
Metrics as goals
Problems Over Metrics
Problems as goals
Teams that fall in love with a problem have more successful outcomes than teams that fall in love with particular solutions. “…knowing that a problem is worth solving continues to be motivating even when a team doesn’t come across the right solution…
Julie Zhuo, Facebook bit.ly/buildingproduct
Frictionless page creation for advanced users*
Create …
shortcuts
adaptive design
“frequently used”
…
preferences
Frictionless page creation for advanced users*
Is there such a thing as an agile roadmap?
Is there such a thing as an agile roadmap? Yes, when you…
Focus on problems
Is there such a thing as an agile roadmap? Yes, when you…
Group problems into themes
Focus on problems
Plan for “now”, “next” & “someday”
Is there such a thing as an agile roadmap? Yes, when you…
Group problems into themes
Focus on problems
Agile roadmaps are problem driven
Build roadmaps around problems
Goal driven roadmaps
Data informed, not data driven
Roadmap agility: problems and themes, not features
Persona driven
Goal driven
“The Homer”
Personas are
Personify (allthethings)
resize table columns
resize table columns
“The accountant”
“The design wall”“The cheap layout”
“The basic”
Better decisions1
Improved understanding2
Refined success metrics3
Anticipate feedback4
Personify (allthethings): Why?
Persona or role driven roadmaps focus on the user
Persona driven roadmaps
Personas drive roadmap decisions
Personify features, not just users
Persona driven
Goal driven
Vision driven
Persona driven
Goal driven
You only evaluate a product once.“Said me Atlassian Summit 2016
bit.ly/roadmapbox
bit.ly/roadmapbox
Hero shot
Tent-pegs
Lay tent pegs: Example
PEOPLE EVENTS
PROJECTS
12 MAY
RSVP
Lay tent pegs at the expense of table stakes
Build-a-box
Vision driven roadmaps
Lay your tent pegs
Tradeoff table stakes for tent pegs
Vision driven
Persona driven
Goal driven
The art of building a roadmap
INPUTS
ROADMAPPING
Your roadmap is a set of decisions
Goals, vision, business model and feedback channels
Goal driven (solutions, metrics, problems)
Persona driven (by persona, by role, personify features)
Vision driven (lay tent pegs, paint visions and boxes)
Thanks!@sherifmansour