the art & neuroscience of customer experience
TRANSCRIPT
2
The human brain contains100 billion neurons.
Source: U.S. National Institute of Health
100,000,000,000
3
The human brain is up to 30X as powerful as the world’s
most powerful supercomputer.
Source: Science Alert
30X
4
• Founder & CEO of Stratabeat,
a branding & digital marketing agency
• Author of the book Rethink Your Marketing
• Founder of Boston Neuromarketing group
with 380+ members
• While Director of Digital Strategy at prior
company, grew from 85 to 700+ employees
in 5 years
• Developed marketing strategies for Fortune
500 companies such as AT&T, Intel, P&G,
Experian, Hewlett-Packard, Kraft Foods
@TomShapiro @Stratabeat
Tom Shapiro
SEO Trends in 2015
• User Behavior
• Topics Matter
• Social Signals
• Multi-device
• Mash-ups
Our brains process
11 MILLION bits
of sensory
information EVERY
SECOND.
Source: Nielsen
Our conscious minds handle
less than one hundred per
second in comparison.
We are not thinking machines.
We are feeling machines
that think.
“
”- Antonio Damasio, Neuroscientist
20
Source: Google & CEB
Twice the ImpactB2B brands achieve twice the impact with a target audience
when using emotional marketing.
21
Purchase IntentB2B purchase intent drops when messaging becomes less emotional.
Source: Google & CEB
24
The emotion recognition technology market will exceed $36B
by the year 2021.
Source: MarketsandMarkets
$36,070,000,000
47
We are 22X more likely to remember a fact whenit has been wrapped in a story.
Source: Jerome Bruner, Cognitive Psychologist
22X
54
A Radware study found that making each page in a transactiontwo seconds faster more than doubled conversions.
Source: Radware
2X Conversions
55
Amazon loses $1.6 billion annually forevery one second increase in page load time.
Source: FastCompany
$1,600,000,000
The Psychology of
Persuasion
Robert Cialdini’s List of
Weapons of Influence
Reciprocation
Commitment & Consistency
Social Proof
Liking
Authority
Scarcity
(Priming…)Photo Source: http://ow.ly/mxW93052h00
Rethink Your Marketing
RethinkYourMarketing.com/dxsummit
7 Strategies to Unleash Revenue GrowthBy Tom Shapiro