the art and science of building links by janet driscoll miller
TRANSCRIPT
![Page 1: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/1.jpg)
Janet Driscoll Miller, President & CEO Marketing Mojo
LINK BUILDINGFUNDAMENTALSThe Art & Science of Building Links
@janetdmiller#SMX #13DCopyright 2017 Marketing Mojo
![Page 2: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/2.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 3: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/3.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Linking Types
Inbound(Backlinks) outbound
internal
![Page 4: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/4.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
What We Will Cover:
• InboundLinks• LinkPopularity• UnnaturalLinks• PenaltiesandDisavow• Tactics
• OutboundLinks• InternalLinks
![Page 5: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/5.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Algorithms & Link Popularity
![Page 6: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/6.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 7: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/7.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 8: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/8.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 9: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/9.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Search Engine Popularity in the US
Google64%
Bing22%
Yahoo12%
Other2%
![Page 10: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/10.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 11: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/11.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
AuthorshipRemoved
“In the News”Box
PenguinEverflux
AuthorshipPhoto Drop
PageLayout
Panda4.1
Pigeon Expands(UK, CA, AU)
Payday Loan 3.0
Penguin3.0
UnnamedUpdate
Panda4.0
Pigeon
Pirate2.0
PaydayLoan 2.0
HTTPS/SSLUpdate
Most of the changes/filters added are done to help DEFINE, EVALUATE and RATE links and the pages they come from.
Imagefrom:www.blog.agriya.com
![Page 12: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/12.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
What Is Link Popularity?• Linkpopularitymeasuresthequalityandquantityof
linkspointingtoawebpage.
• Consideredanoff-pagefactor.
• Enginesweighoff-pagefactorsmoreheavilythanon-page.
• SLANG:LinkJuice,LinkLove,LinkPop,LinkEquity
ItisNOT justthenumberofbacklinkspointingtoawebpage.
![Page 13: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/13.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Four Components of Link Popularity
Quantity
Quality
Relevance
AnchorText
![Page 14: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/14.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Link Quantity Thenumberoflinkspointingtoawebpagefrom“outside”ordifferentwebsite/pages
YourWebpage(website)
WebpageA
WebpageB
WebpageC
WebpageD
WebpageE
![Page 15: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/15.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 16: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/16.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 17: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/17.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Link QualityDeterminedbytheauthority/trust/popularityofthehostpages/sitesandthesiteslinkingtothem.
![Page 18: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/18.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
What Makes A Page “Quality”Characteristics:
• Rankwell
• Showtopicexpertise
• Answerquestions
• Trusted
• Linkedtofrequentlybytrustedsources
• Clickedonfrequently
• Highreliability
• Relevanttothequery
![Page 19: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/19.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Relevance Whatisyourpagetalkingabout?
![Page 20: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/20.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
RelevanceInboundlinksfrom“similar”sitesbest
![Page 21: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/21.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Anchor TextEndorsementofwhat’stocome
Anchortextistheclickablepartofthelinkyousee,itisaqueryrankingfactor
• MycompanyisMarketingMojo.
• I’macolumnistfortheAllThingsSEOcolumn forSearchEngineLand.
“…anchortextinfluencesthequeriesyourwebsiteranksforinthesearch
results.”Google
“…anchortexthelpsdefinethethemeofa
linkedpage”Bing
![Page 22: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/22.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Anchor Text
• Hyperlinkwhenitmakessense
• Makeyouranchortextconversational
• Doesn’tmatterwhatyoudo,ifGoogle*thinks*yourinboundlinksareanything buteditorial,youlose.
![Page 23: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/23.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 24: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/24.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Unnatural Links What to Avoid
![Page 25: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/25.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Penguin Updates
• Penguinfocusesonlinkspam
• “Anylinksintendedtomanipulate PageRank orasite'srankinginGooglesearchresultsmaybeconsideredpartofalinkschemeandaviolationofGoogle’s WebmasterGuidelines.Thisincludesanybehaviorthatmanipulateslinkstoyoursite.”
• Now“realtime”• Updated9/23/2016• Previousupdatewas10/17/14
![Page 26: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/26.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 27: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/27.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
What Might Be Considered An Unnatural Link?
• Paidlinks
• Largescaleguestposting
• Lowqualitydirectories
• Footerlinks
• Templatelinks
• Large-scalereciprocallinking
• Massivepressreleases
• Blanketwidgetsandbadges
• Forcedforumdrops
FromGoogle’sguidelines
![Page 28: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/28.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 29: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/29.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 30: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/30.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Avoid These Flags and Footprints
Donotacquirealotofthesamelinksquickly
Avoidusingsameanchorsoverandover
Avoidlinkingwithlowqualitypages
Avoidplacinglinksinnavigationandsponsoredareas
Avoidpages/siteshostingexcessivereciprocalsandtemplatelinks
Don’tmakedirectorylinks(evennichedirectories)alargepartofyourportfolio
AvoidsiteswithexcessiveAdSense
AvoidsiteswithnoContactorAboutUsinformation's
![Page 31: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/31.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 32: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/32.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Questions To Ask Before You Link
Question Yes No
Isthepagehostingyourlink ranking“well”inthesearchresults?
Beencachedlately?
Dotheyusenofollowattributes?
Doesthewebsiteparticipateinsocialmedia?
Isthewebsitetiedtoanetwork?
Is thecontentrelevanttomysite?
Did yousearch“complaint”+URL/nameofowner/site?
Isthesitemobile friendly?
![Page 33: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/33.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Penalties & Disavow
![Page 34: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/34.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Google Penalty? Or Algorithm Update?Nothardtofigureoutbutstinkseitherway.
Disappearedfromthesearchresults
(poof!)
Amanualpenalty
Lostsubstantialranking(ouch)
Affectedbychanges/filterstoanalgorithm
IFYOURSITE:YOUEITHERHAVE:
OR OR
![Page 35: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/35.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Manual Action NoticeGooglelovenotesinyourSearchConsole…notsolovely
![Page 36: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/36.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Cleaning Up and Disavowing Links
![Page 37: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/37.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
ReconsiderationAskingGoogletoreviewyoursiteaftermanualpenalty(REQUESTAREVIEW)
Agoodreconsiderationrequestdoesthreethings:ü Explainstheexactqualityissueonyoursiteü Describesthestepsyou’vetakentofixtheissueü Documentstheoutcomeofyourefforts
![Page 38: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/38.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Will Google tell you the links they count?
![Page 39: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/39.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Ranking Drop Due To Algorithm ChangeHowtodeterminewhichupdateaffectedyou
Check Google/Other Analyticshttps://www.rankranger.com/google-algorithm-updateshttp://moz.com/google-algorithm-change
Google Algorithm Updates History
![Page 40: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/40.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Watch Your Rankings, Watch Your Backlinks
Watchyourbacklinkslikeyouwatchyourrankings.
Analyzeyourbacklinksandidentifypotentialtrouble.
Trytogetthemremovedwhenyoufindthem.
Disavowaslastresort.Justdoit.
Beproactive,don’twaitforaslapdown!
![Page 41: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/41.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Backlink Tools
![Page 42: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/42.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Accuracy of Google Search Console Data• GoogleSearchConsoleonlyprovidesasampleoflinks
Source:https://moz.com/blog/google-search-console-webmaster-tools-reliability
![Page 43: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/43.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Ahrefs
![Page 44: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/44.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Moz Open Site Explorer
![Page 45: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/45.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Inbound Link Building Tactics
![Page 46: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/46.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Three Link Building Facts To Keep In Mind:
Itislessaboutwhat youdoandmoreaboutwhere.
Linkshelpgetyourankedbutclicksshowyoudeserve tobethere.
Youneedtohavesomethingworth linkingtobeforethelinkswillcome.
![Page 47: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/47.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Link Building Tactics We Will Cover:
FoundationalTactics
• Reclaimingbrokenlinks• Unlinkedmentions
ContentTactics
• Mediaoutreach• Roundups• Lists• Curators
![Page 48: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/48.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Foundational Links:
Help position you as a brand expert and credible, factual source
Identify your brand in an ever-growing link graph
Puts you on credible/authority sources
Tend not to change
Inexpensive to acquire
Content marketing SHOULD NOT be your only link building strategy!
![Page 49: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/49.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Reclaiming Broken Links
http://searchengineland.com/missed-link-building-opportunities-reclaiming-broken-links-268928
![Page 50: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/50.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Another Broken Link MethodLookforcompetitorsbrokenlinks,offeryourcontent/linksasreplacement
![Page 51: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/51.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Unlinked MentionsFindunlinkedmentionsofabrand/company/URL
Thesesitesmentionthecompany
(deftones.com)butarenothyperlinking
thephrase.
RankTank.com(freetouse)
![Page 52: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/52.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Unlinked Mentions
• Notabigbrand?Noproblem.
• Findunlinkedkeywordphrases
• Findmentionsofout-of-businesscompetitors
![Page 53: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/53.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Link Building Tactics Using Content
![Page 54: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/54.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Link Building Is An Investment
• Makeyourcontentevergreen• Onceit’severgreen– youcansocializeitagainandagainandagain• Timely6weeksor6monthsdowntheroad• Don’tbuildcontentthatonlylastspermonth
• It’satimeinvestment=monetaryinvestment• Don’tletlinkbuildingbeanafterthought!
![Page 55: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/55.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
What type of content can I create to attract the most links?
&
What are the best distribution channels for my content so it’s seen by my target
audience?
![Page 56: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/56.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Content Distribution Channels
Youare6xmorelikelytogetaclick-throughfromanemailcampaignthanyouarefromatweet.-
CampaignMonitor
• Emailcampaigns
• Media(press)campaigns
• Communitygroups(Chambers&Assn’s)
• Forums
• Socialnetworks
• Paidads(social)
• Newsletters
• RSS
![Page 57: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/57.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 58: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/58.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 59: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/59.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 60: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/60.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Using Facebook and LinkedIn Ads For Exposure and (eventually) LINKS
• Targetjournalistsandinfluencersbyjobtitle,companyandADIthroughFacebookads.
• Greatwaytogetattentiontoyourcontent
• http://marketingland.com/social-media-agency-case-study-pr-psychographics-earn-wsj-article-156151
![Page 61: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/61.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Using Reviews Others Write for LinksUsewhatotherpeoplehavewrittentogainlinks
Searchforolderreviews
Backlink,lookforsources
Offeryour“newandimproved”reviewasasourceor
Writeacomparisonpiece
![Page 62: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/62.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
List Posts• Peoplelovelongerlistposts
• Seewhat’salreadyoutthereandcreateadifferentnumberofitemsinyourlistpost.
• Makeeachlistitemshortandtothepoint
• Don’twritealongintro
• Includevisualelements
• Adda“clicktotweet”buttonaftereachlistitem.
• Breaklonglistsintocategories.
• Encouragereaderstoleaveanitemincomments,keepaddingtothelist.
• Repurposelistpostsintoe-books,useeachlistitemasachapter.
![Page 63: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/63.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
List Post Titles
HowTo___in#EasySteps HowtoFind___ HowtoGenerateMore___
ACompleteGuideTo___ Best___Ideas UltimateGuideTo____
Most PopularWaysTo___ # TipsForBusy____ Top#___Tips
#MistakesToNeverMakeAgain #AmazingSecretsOf____ #FoolproofTipsFor___#ThingsEveryoneShouldKnowAbout___ #EffectiveWaysTo ____ #SuperTipsFor___
# CreativeWaysTo___ The___Guide YouNeedToRead #LessonsLearnedAbout ___
#Predictions YouShouldPrepareFor Top#Useful____Ideas #Excellent Free___
The#___ YouNeedInYourLife #Incredible___ToolsandResources #Of TheBest___CaseStudies
TIP:Throwinanoutsidesourceortwowhencreatinglistposts,thepeopleyoufeaturewillhelppromoteyourcontent.
http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
![Page 64: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/64.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 65: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/65.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 66: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/66.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Using Curators For Links And Sources
Paper.li“paper.li+keyword”
RebelMouse“rebelmouse+keyword”
FlipBoard“flipboard +keyword”
• .
![Page 67: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/67.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
EveryoneknowsaboutHARO(HelpAReporterOut),thereareothers!
• SourceBottle.com(free)
• PitchRate.com(free)
• ExpertiseFinder.com($)
• MediaKitty.com($)
• ProfNet (prnewswire.com/profnet)($)
Getting Links From The Media
Journalistslikeresearchbackedcontent
SurveysCasestudiesImages/Video
FactualrebuttalsNewsjacking
![Page 68: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/68.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Outbound Links
![Page 69: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/69.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 70: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/70.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 71: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/71.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 72: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/72.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
http://www.getrank.org/tools/link-extractor/
![Page 73: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/73.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Internal Links
![Page 74: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/74.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 75: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/75.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
0
0
1
192
21
17
668
![Page 76: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/76.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
![Page 77: The Art and Science of Building Links By Janet Driscoll Miller](https://reader031.vdocuments.us/reader031/viewer/2022030307/58e4a9511a28abbb038b5021/html5/thumbnails/77.jpg)
Copyright 2017 Marketing Mojo
#SMX #12D @janetdmiller
Thank You!
JANETDRISCOLLMILLERPresidentandCEOMarketingMojo
434.975.6656x101
@janetdmiller +JanetDriscollMiller