The Art and Science of

Bing Ads Reporting

https://aka.ms/bingadsreportingwebcast

Claire LeeProgram Manager

Bing Ads, Microsoft

@ClearlyClairely

MJ DePalmaSEM Pro Community Manager

Bing Ads, Microsoft

@mjdepalma

Aaron LauperSr. Product Marketing Manager

Bing Ads, Microsoft

Stein BroederMarketing Manager

Bing Ads, Microsoft

@steinbroeder

Today’s Webcast Speakers

#BingAdsWebcast

Shannon GlassAccount Manager

Hanapin Marketing

@shannonkglass

Agenda

Reporting’s Importance

Save time: Inline Reporting

Go-to reports: Reporting tab

Next level reporting: ROI & Quality Score

Guest Speaker: Improve your reporting skills

Reporting’s Importance

• Track your online advertising budget and spend

• Evaluate ad and keyword performance

• Develop valuable insights for optimizing campaigns

Why is reporting important?

Types of reporting

Inline ReportingStandard Reports

Customized Reports

Save time: Inline Reportingon the Campaigns tab

Inline Reporting on the Campaigns tab

Why is inline reporting so valuable?

• Easy-to-use

• Saves you time

• Actionable

Basics

What’s new: Segmentation & Period comparison

Inline Reporting | Basics

Date pickerChoose the date range you’d like to see data for.

Column ChooserChange what data you want to see on the grid, and save sets of columns for easy viewing.

FilterFilter on different attributes (e.g. status = enabled, paused, etc.) or performance metrics (e.g. clicks > 100) to drilldown on the campaigns that matter. Combine more than one filter for more fine-tuning, and save filters for later viewing.

Inline Reporting | Basics

Performance Over Time GraphSee how you did over time by comparing up to 2 different performance metrics, and detect trends and anomalies in your performance. Check the moving average box to see how you did compared to average of the previous four periods, and adjust the granularity control to change the trend line.

DownloadYou can choose to download all the data you see in the grid (not the chart), in different file formats (CSV, TSV, Excel, ZIP - CSV).

Webcasts to help you learn.

Bingads.com/webcasts

Get help with online resources:

Setup and BasicsNew advertiser? Star here

Bing Ads Basics

Create ads and campaigns

Choose where and when your ads appear

Find out if your ad is running

Manage AdsAds and approvals

Keywords

Budgets and bids

Measure ResultsFind and run reports

Understanding your data

Track sales and other conversions

Accounts and Billing How you pay

Basic billing tasks

Manage your account

Payment and billing issues

Coupons and promotions

Agency management

help.bingads.microsoft.com

What’s new in Bing Ads?

https://aka.ms/newatbingads

https://bingads.com/feedback

For the full presentation, register for the On Demand webcast and download from the resource list:

https://aka.ms/bingadsreportingwebcast

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The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

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Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

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