the art and fun of user integration - aal programme · the art and fun of user integration...

The Art and Fun of User Integration Consortium Building Workshop Brussels, April 16, 2015

Who or what is YOUSE?

© 2015 www.youse.de | info @ youse.de |

YOUSE GmbH Quick Facts

Foundation: 2009

Locations: Berlin, Munich, Stuttgart

Staff: 14

Services: Lead User Innovation for age-friendly touchpoint

development

User Experience Design für digital products and real services for an ageing population

User-testing and usability studies with its own user-panel

Qualifications: Psychology, Sociology, Design, Engineering, E-Commerce, Marketing, Economics, Ergonomics

Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 3


User Experience (UX)-Design for All YOUSE puts the user into the center of innovation

Lead User Innovation

User Experience Design

User-Tests • Idea creation with lead users • Market studies • Patent research

• Web • Software • Mobile • Service

• Usability-Tests • Short- and long-term tests with users • Acceptance studies


Overview of End-User Study


Steps taken Surveys, Interviews and Loads of Desk Research


Survey of end-user

organizations

Survey of user integration methods employed - 3 telephone interviews

- Online survey (44 responses)

- Analysis of ca. 30 deliverables

Knowledge Base Guideline +

Toolbox

Goa

ls

Step

s ta

ken - Online survey (86

responses) - Analysis of 104 proposals

- Online-research - Creation of database

- Research on user integration methods from various fields

- Analysis and evaluation of methods

- Analysis of ca. 30 deliverables

- Secondary research (online, articles, statistics)

Goals of End-User Study Analysis of Status and Tools for Improvement

User Integration:

Processes – Benefits – Limits - Sources


User Integration Understanding User Centered Design


Phase 1: Understanding

• Understand needs of end-user groups • Understand state-of-the art of the

technology

Phase 2: Conceptualization

• Define target group • Create ideas to fulfil user needs • Develop use cases

Phase 3: Testing & Iteration

• Test components or system in realistic /real environments

• Repeat tests if necessary •C

reat

e bu

sine

ss m

odel

•

Test

bus

ines

s m

odel

(e.g

. pric

ing)

Bus

ines

s M

odel

ling

© 2013 www.youse.de


7 Issues to Consider Before Integrating Users From Goal Setting to Ethics


Set targets Specify

target/user group

Select UI method

Recruit users Incentivize

• Establish a goal for user integration

• Create a common understanding within the project team

• Understand user groups (e.g. primary, secondary, tertiary users)

• Select users according to innovation phase

• Select UI method according to • Aim of UI • Users of UI • Effort

• Individual/personal recruiting

• Group recruiting (e.g. in sport clubs)

• Professional recruiting

• Extrinsic motivation (e.g. money)

• Intrinsic motivation (e.g. personal satisfaction, social inclusion)

Prepare for the

unforeseen

• What happens with dropouts

• What happens with accidents

• What happens with delays

Consider the ethics

• Be sure to have an informed consent

• Be sure to have an exit strategy for the end of the UI


Benefits of integrating users Different phases, different benefits



• Avoid misunderstandings of user needs • Avoid incorrect generalisations • Identify real user needs • Identify market potentials • Save on costs by avoiding blind alleys • Understand ethical issues


• Utilise users’ creative potential • Consider users’ experiences when developing

problem-solving tactics • Allow users, engineers and stakeholders

cooperate in solution development


• Make sure that the innovation works without mistakes

• Make sure that its usability for the target group is as high possible •

Und

erst

and

the

buyi

ng p

roce

ss o

f dec

isio

n m

aker

s an

d bu

yers

(not

nec

essa

rily

end-

user

s)

•D

evel

op a

mar

ketin

g st

rate

gy th

at w

orks

with

th

e ta

rget

ed u

sers

Bus

ines

s M

odel

ling



Limits of Integrating Users


Risk of listening to the wrong ideas and developing the wrong product

High cost of integrating users

High time requirements for integrating users

Difficulty with recruiting the right users

Lack of knowledge regarding the best user integration methods

Risk of violating ethical considerations


Sources of methods for user integration


User Integration Ethnograhic Studies

User Inclusion

Workshops

Usability Studies User Testing

Inte

rvie

ws

Design Thinking

Use

r Stu

dies

Market R

esearch


Marketing

Engineering

Social Sciences

Ergonomics

Design S

crum

Medical Sciences

...

Service Design

Interface Design

Questionnaires

Rapid Prototyping

Card Sorting

Field Trials

Agile

Diary Studies Focus Groups

Customer Journey

Exp

erim

ents

Supporting Material


Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox


Knowledge Base Guideline Toolbox

© 2015 www.youse.de | info @ youse.de | Apr. 16, 2015 . | Art and Fun of User Integration | Christoph Nedopil Seite 17

www.aal-europe.eu/involving-end-users

Supporting Material for Integrating Users Knowledge Base – Guideline - Toolbox

http://www.aal-europa.eu/involving-end-users

Methods of User Integration


User Integration Understanding User Centered Design



• Understand needs of end-user groups • Understand state-of-the art of the

technology


• Define target group • Create ideas to fulfil user needs • Develop use cases


• Test components or system in realistic /real environments

• Repeat tests if necessary •C

reat

e bu

sine

ss m

odel

•

Test

bus

ines

s m

odel

(e.g

. pric

ing)

Bus

ines

s M

odel

ling



Toolbox Overview



Phase 1- Understanding Method Example - Shadowing



Phase 2 – Conceptualization Method Example: Walt-Disney-Method



Phase 3 – Testing Method Example: Paper-Prototyping



Questions? Remarks?


Case Studies


• Artificially intelligent ecosystem for self-management and sustainable quality of life in AAL

• HOME-based ICT solutions FOR the independent living of people with DEMentia and their caregivers

• CareInMovement

Thank you for your attention!

YOUSE GmbH Berlin Winsstraße 62 | 10405 Berlin, Germany +49 (30) 20 17 98 00

YOUSE GmbH München Kyreinstr. 18 | 81371 Munich, Germany +49 (89) 21 55 63 47

www.youse.de | info @ youse.de

YOUSE GmbH Stuttgart Gutenbergstr. 77a | 70179 Stuttgart, Germany +49 (89) 21 55 63 47

the art and fun of user integration - aal programme · the art and fun of user integration...

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