the art and edit relationship

[email protected] • www.KatieSchlientz.com

The Art-Edit Relationship

Katie SchlientzWoman’s World magazine


Welcome!

A little about me

Why I think this topic is important


In my experience, the main reason WHY there can be a conflict between the two is simple. It’s because the designer and editor have the SAME goals.

There is a fine line in between.


At some publications, I’ve seen more of a disconnect between the art and edit departments.

At other places, it’s been more of a team effort.


When there is a team effort:

- Problems are solved effortlessly

-Deadlines are met-Employees are happier


The Art-Edit Relationship has two basic levels:

-On the page-In the office


On the page:

- Art and edit directly rely on each other

- You have to cater your skills to your magazine, and a lot of that focuses on the editorial goal


On the page:

-Editorial goal- You always have to keep the bigger picture in mind:

1. Your Readership: men vs woman, adult vs child, demographics... Who is your reader?

2. Time: Month/Season


On the page:

- Then comes the specifics of your story

- It shouldn’t be a guessing game when a reader looks at the page; the topic should be clear

- The edit and art has to match


On the page:

- The number one mistake designers make is not reading the copy.

- It should be your first step each and every time.

-Read it carefully!


On the page:

- A great example


On the page:

- Even if you rely on a photo department to pull images, you still must read the copy

- Mistakes are made often; has the domino effect

- It’s a designer’s responsibility to make sure the art and edit match


On the page:

-Example


On the page:

- Art can also be used to enhance or add to a story

- Photographs, graphs, and illustrations can be used to provide the reader with information that didn’t make it into the story

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In the office:

* Quick disclaimer: Conflict with the edit and art departments does not happen every where and every day.


In the office:

- It is important the art and edit departments communicate effectively

- It will effect the process

- It can effect the page


In the office:

- Why is there conflict?• Designers think visually, editors sometimes

can’t

• Editors don’t like to cut copy

• Designers don’t like to change designs

• Editors don’t understand the limitations of art (using low res images, tracking type, etc.)

• Both sides have creative people who take pride in their work

• Both sides sometimes do not communicate clearly with each other


In the office:

- The Solution?

- It may sound like common sense, but there are simple solutions that will get you through any art-edit conflict


In the office:

- The Solution?• Listen to each side

• Do not give attitude, even if you are receiving it

• Be FLEXIBLE

• Practice empathy

• Don’t focus on the problem, focus on the solution

• Have to be able to sell your product

• Use emotional intelligence


In the office:

- Emotional Intelligence:

• Managing your emotions without becoming overcome by them

• Having a strong sense of empathy

• Not letting setbacks/disappointments derail you


In the office:


• Daniel Goleman conducted several studies in the workplace. He came to the conclusion that people who have high emotional intelligence are more likely to succeed in their careers.

• What’s your “EQ”?


In the office:


• Whether you are a writer, editor, or designer, you are going to have a lot of things thrown at you; ads change; stories change; layouts change...

• It’s important to be able to cope and quickly create solutions


In the office:


• Doesn’t just help you with your sanity

• Your peers will notice and they will want to work with you

• Helps you become a permanent fixture at your company

[email protected] • www.KatieSchlientz.com

Thank you!

Questions?

Can’t think of any right now?E-mail: [email protected]

the art and edit relationship

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