the app marketing advantage of vertical iphone screenshots in ios 8

The App Store Optimization Platform

The Marketing Advantage Of Vertical iPhone Screenshots in iOS 8

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More Space To Tell Your Story

iOS 8 allows you to either have one landscape screenshot or two vertical screenshots. While one horizontal screenshot gives you more space to tell one story, two vertical screenshots allows you to tell two stories. This makes it twice as likely that someone will download your app because they liked one of the features.

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Example: Hours Keeper

The publisher of this app does a great job of making the top two features of the app clear. They are presumably the features that set it apart from other apps. Appxy doesn’t know exactly which primary feature a user is looking for, but they have the top two covered.




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Example: Boom Beach

The very successful game Boom Beach is a great example of using two vertical screenshots to highlight two fun features of the game. Notice how they appeal to two different types of players.




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Occupy More Screen Space In Search Results

The second advantage of using vertical screenshots is that you simply take up more space in search results. This is especially valuable when your competitors appear immediately after you.




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Example: DropboxDropbox uses two vertical screenshots of their app. Notice how you can only see the icon of the next app in the search results. This minimizes the visibility of competing apps and can make it more likely that people download your app.




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Example: KeynoteIn contrast, the Keynote app uses only one horizontal screenshot. This allows much more of the next app’s listing viewable in the search results. As you can see, users are shown about half of the next app’s screenshot(s).




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Conclusion

The screenshot orientation that works best can vary from app to app and must be tested. However, using two vertical screenshots allows you to give potential users two reasons to download your app. If you are wondering which orientation to test first, vertical screenshots are the way to go. For more information on using whitespace and mixed orientations, read this blog post.


https://blog.sensortower.com/blog/2014/10/07/how-vertical-iphone-screenshots-can-give-your-app-an-aso-advantage-in-ios-8/


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