re-imagining myspace | nick love, myspace and ign entertainment | istrategy sydney 2010
DESCRIPTION
Re-imagining MySpace for the new social web. Presented by Nick Love, MD (Australia and NZ) of MySpace and IGN Entertainment during iStrategy Sydney 2010.TRANSCRIPT
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re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove
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Why we needed to re-imagine
Turning the ship around From social network to social entertainment destination
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Turning the Ship Around
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market & internal trends
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social media is dead: the future web is more social,
personal & niche
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changes in Myspace user behaviour
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what do we do well?
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“be the leading social
entertainment destination, powered by the passions
of fans”
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new technology new design
focus on curators
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TOPICS (Technical Element)
CURATORS (Human Element)
richest social
entertainment
experience
that drives
user engagement
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November 29, 2010
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new brand
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key takeouts & questions