the analytic platform: empowering the business now

Grab some coffee and

enjoy the

pre-show

banter

before the top of the

hour!

The Briefing Room

The Analytic Platform: Empowering the Business Now

Twitter Tag: #briefr

The Briefing Room

Welcome

Host: Eric Kavanagh

[email protected] @eric_kavanagh


The Briefing Room

!   Reveal the essential characteristics of enterprise software, good and bad

!   Provide a forum for detailed analysis of today’s innovative technologies

!  Give vendors a chance to explain their product to savvy analysts

!   Allow audience members to pose serious questions... and get answers!

Mission


The Briefing Room

Topics

2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room

This Month: ANALYTIC PLATFORMS

November: DISCOVERY & VISUALIZATION

December: INNOVATORS


The Briefing Room

Executive Summary

Ø  Data is a BUSINESS asset

Ø  Tight governance SHOULD NOT equal slow performance

Ø  NEW platforms are not legacy platforms


The Briefing Room

Analyst: Robin Bloor

Robin Bloor is Chief Analyst at The Bloor Group

[email protected] @robinbloor


The Briefing Room

Actuate

!   Actuate is an analytics software company, perhaps best known for its creation of the open source BIRT project

!   It offers BIRT Analytics, a web-based analytic platform that runs on a columnar database and provides extremely fast load times over Big Data

!   BIRT Analytics also includes business-friendly, pre-built algorithms for advanced and statistical analytics


The Briefing Room

Guests:

Peter Hoopes VP and GM BIRT Analytics Division Peter Hoopes has over 20 years of experience in enterprise software. He joined Actuate in the beginning of 2004 to run the OEM group and later moved on to run all of North American field operations for Actuate’s enterprise reporting products. Prior to Actuate, his BI and CRM experience comes from Business Objects, Onyx Software, Platinum Technology, and Brio Technology.

Allen Bonde VP of Product Marketing & Innovation Allen Bonde is an advisor to several start-ups, and a former digital media and Internet CMO. He has helped global leaders with their big data and customer experience strategies, and shares his perspectives as a contributor to Forbes.com, DM News, and Small Data Group, his top-rated blog. Prior to joining Actuate he was Partner and Principal Analyst at Digital Clarity Group, a co-founder of social marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy eVergance (now KANA). He started his career as a researcher and data scientist in the telecom sector, and was part of teams at McKinsey and Yankee Group that did early work in online advertising and e-commerce.

10 Actuate Corpora.on © 2014 10 Actuate Corpora.on © 2014

Empowering the business NOW

Peter Hoopes, VP and GM BIRT Analy8cs Allen Bonde, VP Product Marke8ng & Innova8on

11 Actuate Corpora.on © 2014

Business needs to operate at the Speed of Thought…

Actuate Corpora.on © 2014

Execu.ves want answers NOW

Yet there is more and more data to gather and analyze Business Analysts can’t keep up!

Drivers and Trends

…as customers become smarter + more demanding

They expect MORE

It’s never been easier to compare or switch Compe..on is a click away!

12 Actuate Corpora.on © 2014

The key is big data… Companies need to react quickly…and invesBgate…

Actuate Corpora.on © 2014

Requirements and Challenges

Who is My Buyer? Can I Upsell Them?

Can I Reduce Churn? What’s my Risk?

Profiling and Segmentation Patterns and Trends

Frequency and Distribution Hidden Relationships

Predictions and Forecasting

Transac.onal Social Surveys Web traffic …

…but roadblocks remain

DATA ANALYTICS SPEED

13 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014 13

Data Governance Challenges

Mul.ple Disparate Systems

Limited Access

Slow Response Times

Data Modeling Required

Data Needs Enriching

+ Not Enough Data Scien.sts!

14 Actuate Corpora.on © 2014 Actuate Corpora.on © 2014

StaBsBcs Help Us See Hidden Insights

Overwhelmingly, our customers are 30 – 60 years old.

However, who buys more than one product? Who is more profitable?

The Z-‐score tells us that under-‐30-‐year-‐olds buy more than one product and hence are the best to target.


Speed Wins!

Iteration

Ask a Ques)on…

Get an Answer…

Makes me smarter…

Ask a different Ques)on…

Update my data…


Key Elements

1. Single view of data…

Web

Social

Other sources

CRM/ERP

Single View

2. AnalyBc engine…

Profile / Segment Detect Patterns

Hidden Relationships Next Likely Action

Determine Frequency

Regression Analysis, Holt-‐Winters, K-‐Means, Pareto, Z-‐Score, C4.5 Decision Tree

3. Visual interface… ü  All Your Data – No Samples ü  Results in Seconds ü  Easy to Use

Easily Explore Big Data See Advanced Algorithms

Graphically


One SoluBon

Analy.c Engine

Single View

Visual Interface Data

Fast Columnar DB Purpose built for

Pre-‐built Algorithms Write Back Data Enrichment

BIRT Analy.cs

Pre-‐built Algorithms based on

Proven Sta.s.cal Rou.nes

Visuals Specifically for Algorithms

18 Actuate Corpora.on © 2014 18 Actuate Corpora.on © 2014

Learn more: www.BIRTanaly.cs.actuate.com


The Briefing Room

Perceptions & Questions

Analyst: Robin Bloor

The Flow From the Data Reservoir

Robin Bloor, PhD

The New Realities

u  IT is changing at a faster pace than ever before

u  A good deal of the new data is external to the business

u  The Data Lake/Reservoir is really a corporate staging area; it is Hadoop

u  The data warehouse has not disappeared, but it has become “logical”

u  The importance of data visualization has increased

The Driving Force of Insight

…and Optimization?

A Process, Not an Activity

u  Data Analytics is a multi-disciplinary end-to-end process

u  Until recently it was a walled-garden. But recently the walls were torn down by… • Data availability •  Scalable technology • Open source tools

Data Access

Data Prep

Model

Analyze Deploy

Execute

Audit

The Logical Data Warehouse?

The Challenges

Right now, there is a powerful dynamic towards EXPLOITING the opportunities

It is fighting with the realities of old architectures and technology

disruption

u  How do you see the distinction between the statistician/data scientist and the business analyst? What tools do you think each should have?

u  What is Actuate doing that is new in the area of Data Visualizations?

u  Why are you providing your own database rather than partnering?

u  Can you provide technical details of the database, please?

u  Let’s discuss the analytics engine. What is it capable of (i.e., which algorithms and why, what does it have and what does it not have)?

u  How do you complement and/or work with Hadoop?

u  What products/companies do you partner with for ETL, MDM, data cleansing, etc.?


The Briefing Room


The Briefing Room

Upcoming Topics

www.insideanalysis.com

2014 Editorial Calendar at www.insideanalysis.com/webcasts/the-briefing-room

This Month: ANALYTIC PLATFORMS

November: DISCOVERY & VISUALIZATION

December: INNOVATORS


The Briefing Room

THANK YOU for your

ATTENTION!

Opening slide image courtesy of Wikimedia Commons