Leaders in the networking marketing industry haveone of the most influential platforms for making adifference in this world.

Henry David Thoreau said, “The mass of men livequiet lives of desperation.” Stress regarding money isthe number one concern that haunts the lives ofmillions of people, destroying marriages and keepingindividuals from being fully alive and carefree.They are held captive by fear, by time constraints,and by financial burden.

If we come from a place of service and honor,we can truly set captives freethrough the vehicle this industryoffers: An industry where we are

not limited by what we can earn. An industry thatrewards us financially in direct proportion to ourwillingness to grow personally and to get out ofour comfort zone. An industry where we can liveout our purpose and help others to do the same.An industry where our income grows the morepeople we help.

I created a six-figure income in network marketingby focusing on people. I did not spend all my timelearning every last ingredient in the products. I didnot waste my time explaining every detail of thecompensation plan to my prospects. Instead, I spentmore time listening than talking. I got to know

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by Vanessa Horn

THEArt of

Authenticity

CONTINUED on PAGE twenty-three . . .

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POSS IB IL I TYQ U O T E /M I N D S E T

“If you'retrue to your-self you'regoing to be

true toeveryone

else.

— John Wooden

MAKING SUCCESS A REALITY!

the unique desires and gifts that my prospects hadinside of them that needed to be expressed in theworld, then showed them how they could achievetheir desires and live their purpose through ourcompany. I held them to the highest vision ofthemselves and partnered with them to help maketheir success a reality by honoring themselves andhonoring others—this is what I call ‘profit withhonour’.

You can stand-out from the rest of the noise thatexists in the online marketplace and social mediaby creating an authentic, purpose-driven personalbrand infused with your unique personality andmessage. Doing exactly that, and positioning myselfas a professional in the industry, I leveraged socialmedia to attract powerful, like-minded leaders intomy organization, creating momentum in recordtime. I have since helped other networkers doexactly that, particularly leveraging Facebook witha simple online launch formula which invites thepursuit of others.

HERE IS A SUMMARY OF THE FORMULA:

1 CREATE A BUSINESS page on Facebook thatis personally branded as you, because prospects

join people, they don’t join companies.Building a business page also allows you to runads to your ideal prospects.

2 INFUSE YOUR BUSINESS page banner,posts and about section with your personalityand authentic message. Create it in such a waythat has others say, “I’ll have what she’shaving!”

3 DO NOT SPAM your opportunity or productsonline. Instead, offer value to others withuseful and inspiring posts, videos, or articlesthat you have created yourself.

4 CREATE AN ONLINE launch event and inviteothers to it. Conduct the online event througha Google Hangout where they can see you andyou can create an instant knowing, likability,and trust. Communicate authentically, shareyour story, offer value around your area ofexpertise, have a testimonial, and invite to anindividual conversation with you where youserve them.

Vanessa HornVANESSA HORN is the CEO of Vanessa Horn International,a business & personal development company, as well as asought after speaker, trainer, and the author of the book “I’llHave What She’s Having!”®.

Vanessa holds an MBA, has successfully built and soldseveral businesses, and her training and coaching has beenused by more than 7,000 heart-centered entrepreneurs to riseto the top of their industries without burning out or selling out.www.vanessahorn.com

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