#intalent

Social Executives The Age Of Socially Engaged Leadership

20 April 2016

Hotel and tripadvisor

Knife fork and plate / Toque de chef

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employees would prefer to work for a

socially active CEO

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5

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James Gorman

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160m 2nd-Degree Connections

Network Effect

500 Personal Connections 90,000 Personal Followers

45m 2nd-Degree Connections

342,000 Company Followers

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know awareness

like value, community

trust consistency

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How can Executives be more socially engaged?

Set up LinkedIn profile

Post content (short & long-form)

Cross promote via other channels

Amplify content through your

Company Page

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27% more engaged

Employees at social organisations

20% more inspired 20% more likely to stay

15% more connected to co-workers

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Creating an outstanding LinkedIn profile

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A well constructed profile is more likely to be found

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Paul Maloney Executive Chef, King Dominion Theme Park

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Add a professional photo

1

More views with a profile photo than without

11x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing

1

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Write an attention-grabbing headline

2

Explain what it is you do

Show your passion and value

20

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Draft a compelling summary

3

Focus on career accomplishments and aspirations

Recommend 40 words or more

Include keywords not buzzwords

21

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Detail your past work experience

4

More profile views than those without

12x

Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 22

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5

Add examples of your work in photos presentations & videos

Give a dynamic, visually appealing representation of your professional story

23

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Add skills and get endorsed for them

6

Include a mix of high level and niche skills

2

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Include Volunteer Experiences & Causes

7

25

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Building effective networks

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Building Your Network

2

The more 1st degree connections you have increases the number of 2nd degree connections you have access to.

Keep in mind quality vs quantity.

Have a personal connection policy and stick to it

Conduct an annual spring clean of your connections

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Having a voice & being remembered

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Share your knowledge, perspective, or what you care about with a status update

Grow your reach

2

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Be known for what you know

Strengthen your reputation and grow your reach

30

Publishing on LinkedIn

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lnkd.in/execplaybook

Slide Number 1Hotel and tripadvisorSlide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10How can Executives be more socially engaged?Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16A well constructed profile is more likely to be foundSlide Number 18Add a professional photoWrite an attention-grabbing headlineDraft a compelling summary Detail your past work experienceAdd examples of your work in photos presentations & videosAdd skills and get endorsed for themInclude Volunteer Experiences & CausesSlide Number 26Building Your NetworkSlide Number 28Slide Number 29Slide Number 30Slide Number 31