learn from the best: linkedin's most socially engaged recruitment firms
TRANSCRIPT
Learn from the Best: LinkedIn's Most Socially Engaged Recruitment Firms
@hireonlinkedin #hiretowin
What we’ll cover today
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Agenda
1. Who are the most socially engaged companies on LinkedIn 2. Why does it matter to you 3. Focus on growing followers 4. Share relevant, engaging content 5. Leverage and empower your employees 6. Key takeaways 7. Questions
Who are the most socially engaged companies on LinkedIn
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Why does it matter to you
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% of the decision to ‘buy’ is now made before any direct interaction with a
salesperson.
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The best recruiters act like marketers
Alex Charraudeau
Focus on growing followers
% Followers are 100% more likely to
respond to an InMail
% 79% of members are interested in job
opportunities from companies they are following
% Members are 61% more likely to share information as a result of
following your company
With targeted advertising Advertise
Allow members to follow directly Job postings
Start or join the conversation
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Be interesting
Simple and effective Add to your website
New York: (212) 947-3456 Chicago: (312) 791-8328
Simple changes can have a massive impact Use other channels
Share relevant, engaging content
It’s good to share
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Status updates
Companies that post at least 1 status update per week on LinkedIn get….
….40% more job views ….and 25% more applications
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1 Industry
Pain Points
2 Common
Customer Q’s
3 Trending
Industry Topics
4 Brand Stories
5 Research
& Analysis
6 Outside of industry into your
world
7 Industry News & Trends
Sell your USPs
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News and insight
Thought leadership in your space
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Create conversation
Go big and be heard
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Share new initiatives and projects
Are you being paid enough?
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Be interesting
Adding video, images and links boosts engagement by 100%
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Grab attention and be visual
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leverage and empower your employees
Defensive and offensive branding tactics Leverage your employees
Utilise the huge networks your consultants have
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Sharing is caring
Opinions count and help spread the word
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Allow your team to inspire
Grow your network – users viewing users is the number 1 activity
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It’s good to talk
Key takeaways
Next steps to building the audience you want
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Things you can do today
1. Identify areas where you can improve social engagement
2. Focus on the three pillars of followers, content and employee activation
3. Define your USPs and go to market strategy
4. Implement quick wins
5. Strategize long term objectives
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