the advertising evolution: what’s old is new again · consumer activations. social media...

37

THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN

Upload: others

Post on 29-Jul-2020

1 views

Category:

Documents

0 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

THE ADVERTISING EVOLUTION:

WHAT’S OLD IS NEW AGAIN

Page 2: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Robin A. McClainSenior Vice President, Marketing & Communications

Destination DC

Page 3: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

PAID FACEBOOK POSTS

HULU

IN-FLIGHT MAGAZINES

INSTAGRAM STORIES

LATE-NIGHT TELEVISION

DEALS

OOH

NETFLIX

PANDORA

TRIP ADVISOR

GOOGLE ADS

ORGANIC SEARCH

PAID SEARCH

RADIO

SPOTIFY

EMAIL BLASTS

TARGETED ADS

RETARGETING ADS

CONSUMER ACTIVATIONS

SOCIAL MEDIA GIVEAWAYS

INFLUENCER ADVERTISING

PRINT ADS SWEEPSTAKES

RICH MEDIA

PERSONALIZATION

BILLBOARDS

Page 4: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Molly LochridgeAssociate Media Director

Third Ear

Page 5: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Jessica SchultzSenior Vice President of Media Strategy

MMGY Global

Page 6: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Ly TranAssociate Partner and Chief Media Officer

Proof Advertising

Page 7: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 8: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 9: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 10: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 11: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 12: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 13: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 14: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 15: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 16: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 17: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 18: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 19: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 20: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 21: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 22: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 23: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 24: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 25: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 26: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 27: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 28: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

IT STARTS WITH OUR STRATEGIC PROCESS

Page 29: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 30: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

THE AD EVOLUTION: WHAT’S OLD IS NEW AGAIN

Page 31: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 32: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 33: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 34: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Copyright © 2018 Proof Advertising, LLC. All Rights Reserved. Confidential.PROOF

CONFIDENTIAL

34

Page 35: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 36: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

Page 37: THE ADVERTISING EVOLUTION: WHAT’S OLD IS NEW AGAIN · consumer activations. social media giveaways. influencer advertising. print ads. sweepstakes. rich media. personalization

24 Outstanding Branded Giveaways

Football Giveaways

Giveaways catalogue

Shadow giveaways portfolio

Sponsor Giveaways

PowerPoint Presentation - Competition, Market Structures ...mrbeem.wikispaces.com/file/view/7.1+Market+Structure.pdf · Market Structures •What is the ... –Advertising, giveaways,

Markting activations gallery

Conference Giveaways

Minimal Mondays Product Giveaways

Spurious activations of safety-instrumented systems · Spurious activations of safety-instrumented systems ... The title of the thesis is Spurious activations of safety-instrumented

2 Baileys Hazelnut campaign 360° Baileys Hazelnut Internet advertising PR Events sampling On-trade program Off-trade activations, Baileys Day Digital

Ugo Activations

Scheduler Activations

Sharing Processor and Memory Activations Dynamically … · Sharing Processor and Memory Activations ... Sharing Processor and Memory Activations Dynamically Among IBM ... the master

Dastak Activations

2018 ERT ACTIVATIONS

Advertising Guide GoRaleigh · 2020. 8. 17. · Advertising that promotes contests or giveaways is expected to comply with all applicable federal or state laws and regulations. 2.10-

Activations ladies segment

7.1 Market Structure - Coach Burnettcoachburnett.weebly.com/.../2/2/8/7/22870830/7.1_market_structure.pdf · – Advertising, giveaways, ... • Mountain Dew • Sierra Mist ... 7.1

EXHIBITOR PROSPECTUS · 12 MAILING LISTS & BOOTH GIVEAWAYS 13 SPONSORSHIP OPTIONS Scientific Sponsorships Advertising, Corporate Branding, ... variety of practitioners from pediatricians,

Opportunities with USRowingarchive.usrowing.org/docs/default-source/Document-Style/2016_us...2016 Advertising and Event Activations. What is USRowing? ... Olympic/ Paralympic Games

100 GlobalGamesSports Activations

DISCOVER A NEW MARKETING - evokeideagroup.com · Promotional Giveaways Experiential Marketing INTERACTIVE Website Design Digital Advertising Email Blasts Social Media Management Video

RUM THERAPY pg 1 · advertising, social media outreach, newsletter advertising, contest or giveaways and more. Once we know your product, we can work with you to design the best package

In-Game Promotional Giveaways

Promotional Products Work! - VAPPA · products, services or BRAND Other names for promotional products: • Advertising specialties • Giveaways • Premiums and incentives • Corporate

Brand Activations Lr

Cb activations folio

Fast JV Giveaways

Shop 7 Catalogue - Giveaways

Blooming great giveaways

Btl activations profile

Basketball giveaways

Instant Activations