opportunities with usrowingarchive.usrowing.org/docs/default-source/document-style/2016_us...2016...

Opportunities with USRowing2016 Advertising and Event Activations

What is USRowing?

● Community of rowers○ 85,000+ members around the US○ Ages range from 14 - 96 years old○ 73% have at least a bachelor’s degree

● US governing body for rowing○ Selects, trains, manages Team USA rowers at the

Olympic/ Paralympic Games ○ One of the largest & most successful Summer NGBs

● Legacy○ Rowing is one of the oldest sports. USRowing serves

to ensure that the tradition continues and anyone and everyone get to experience it.

● National Reach○ Voice of rowing in United States○ Hosts all official championship regattas○ Manages National Team (Olympics)

Why advertise with USRowing?

● Active, loyal members○ Double digit growth in 2015○ 55% are likely to purchase from a USRowing sponsor ○ Almost 1M spectators and supporters annually○ Once a rower, always a rower

● Proceeds Benefit Programming○ Giving Underprivileged Youth Opportunities ○ Reintegrating Disabled Veterans through Rowing○ Supporting the National Team

Advertising

Advertising Menu

A la carte

Sponsored Content & Web

● Social Media● Featured Articles● Live Streaming● National Team Announcements

Dedicated Member Ads

● Email Marketing● Member Newsletter Ad● Rowing Magazine Ad

Package Deals

● Rowing Magazine● Champ Package● Finish Line Package● Power 10 Package● Novice Package

#

#

Sponsored Posts on Facebook, Twitter, Instagram, etc.

Leverage USRowing’s social media networks to reach your target audience.

Cost:

● $100 company shout-out Tweet ● $100 sponsored update on LinkedIn● $250 Instagram feature ● $500 untargeted Facebook post● $750 targeted Facebook post

Reach:

● Facebook: 52k followers, Average Post Reach: 30k - 40k ● Twitter: 26k followers, Average Impressions per Tweet: 5k - 20k (seasonal) ● Instagram: 30k followers, Average Likes 1,200+ ● LinkedIn: 850 followers, new account. Average Impressions: 1,000+

Pricing and availability subject to change.

Sponsored Content on USRowing.org

Feature your product or company in a dedicated USRowing.org article.

Cost:

● $425 per post

Specs:

● author must be employed by your company● content must be relevant to rowing community● includes 1 social share on Facebook

Reach:

● 100,000+ monthly sessions● Featured on homepage for 7 days


Event Live Streaming on YouTube

Be part of the excitement of live races around the country, broadcast online at Youtube.com

Cost:

● Pricing varies per event

Reach:

● 16 regional and national regattas ● 6,300+ subscribers


Sponsor Official National Team Announcements

Place your brand on USRowing communications about the National Team & international racing.

Cost:

● Pricing varies per campaign, starting at $1,000

Reach:

● Broadcast to all social media channels● Official Announcement by USRowing for National Team

Example:Sponsor results and updates posted to Twitter & Facebook.


Dedicated Member Email

Send a dedicated email to USRowing members, whether around the entire country, or directly in your region.

Cost:

● Full membership list (untargeted)○ $2,000 per send

● Segmented membership list (targeted)○ $500 for first 2,000 members matching criteria ○ $100 for each additional 500 matching

Reach:

● 90,000+ members● Average open rate: 25%+ ● 1-2% click through


Section in Member e-Newsletter

Feature your product or company in our monthly e-newsletter.

Specs:

● 600 x 300 px● can include image

Cost:

● $450 per issue (monthly)

Reach:

● Sent to 85,000+ subscribers


Rowing Magazine Ad


Feature your product in Rowing Magazine’s monthly issue. USRowing can provide national team and rowing art if needed.

Cost (varies per ad size and frequency):

● Prices for one time ad buy:○ Full page- $3,500○ ½ page - $2,080○ 1/3 page - $1,505○ ⅙ page - $905

Reach: 75,000 readers


Advertising Package Deals

Your Price: $2,000

Champ Package

Pricing and availability subject to change.Pricing and availability subject to change.

Opportunity Value

1 printed ad in Rowing Magazine (⅙ page) $905

3 dedicated Instagram posts featuring your brand $750

1 dedicated Facebook post featuring your brand $500

1 feature on USRowing.org about a value you care about $425

2 corresponding tweets linking to feature on USRowing.org $200

Package Total Value $2,780($780 savings)

Your Price: $1,500

Finish Line Package


Opportunity Value

1 printed ad in Rowing Magazine (⅙ page) $905

1 ad in USRowing e-newsletter (600 x 300px) $450

1 dedicated tweet $100

1 rotating ad on USRowing.org $350


Great for service providers, gyms, membership-based companies, etc!

Your Price: $1,000

Power 10 Package


Opportunity Value

1 ad in USRowing member e-newsletter (600 x 300px) $450

1 feature on USRowing.org about a value you care about $425

2 dedicated tweets linking to feature on USRowing.org $200


Your Price: $350

Novice Package


Choose 1 of the following:

● 1 dedicated Instagram post

● 1 feature on USRowing.org about a value your brand cares about

● 1 rotating ad on USRowing.org

AND

Choose 1 of these options:

● 1 dedicated tweet

● 1 dedicated LinkedIn update

*For detailed information about specific event activation opportunities, please email Kirsten Spittel ([email protected])

Events*

mailto:[email protected]

Collegiate Racing Series


Series Presenting Sponsor $15,000

Series Official Sponsor $10,000

Series Partner $5,000

Single Event Sponsor $3,000

Single Event Partner $1,500

Calendar of EventsNew England Rowing ChampionshipsApril 30, Worcester, MA3,100 athletes & spectators

Women’s Sprints May 1, Worcester, MA1,300+ athletes & spectators

National Invitational Rowing ChampionshipMay 8, Worcester, MA3,000+ athletes & spectators

EARC Men’s SprintsMay 15, Worcester, MA3,300+ athletes & spectators

Intercollegiate Rowing Association National Championship (IRA)June 3-5, West Windsor, NJ9,200+ athletes & spectators

Youth Championship Series


Calendar of EventsSouthwest Youth ChampionshipsMay 6-8, 2016, Rancho Cordova, CA

Central Youth ChampionshipsMay 7-8, 2016, Oklahoma City, OK

Mid-Atlantic Youth ChampionshipsMay 7-8, 2016, Princeton, NJ

Southeast Youth ChampionshipsMay 14-15, 2016, Sarasota, FL

Northwest Youth ChampionshipsMay 20-22, 2016, Vancouver, WA

Northeast Youth ChampionshipsMay 21-22, 2016, Worcester, MA

Youth National ChampionshipsJune 10-12, 2016, Princeton, NJ

Series Presenting Sponsor $20,000


Series Supporting Sponsor $10,000

Graduation Sponsor $10,000




Youth Series - Example

Series Official Sponsor - $15,000 ● Product Placement● Your Choice of One:

○ Branded results area (online and onsite)○ Sponsor the Athlete Rest Area○ Your logo on all Bow Numbers○ Individual race sponsorship (have crews qualify

and compete for championships for your brand’s category)

● Mentions during live stream broadcast● Ad space on USRowing.org May 6 - June 12● 1 sponsored social media post ● Press release about sponsorship● Logo placement on series website & t-shirt

Notes:

● National Team appearance may be possible at June 10-12 event. Rare opportunity in pre-Olympic season.

● 1,700 participants● 6,000 spectators (mostly parents & grandparents)


Series Partner - $7,000 ● Preferred onsite activation space at all seven regattas● Logo included on series sponsor signage at all 7 events● Logo on series webpages ● Inclusion in press release

Notes:

● 1,700 participants● 6,000 spectators (mostly parents & grandparents)

Youth Series - Example


Club Nationals


July 13 - 17Bethel, OH

Presenting Sponsor $15,000

Official Sponsor $10,000

College Fair Sponsor $7,000

Supporting Sponsor $5,000

Associate Sponsor $3,000

Race Sponsor $2,500

Event Partner $1,500

Club Nationals - Example


College Fair Sponsor - $7,000

● Recognition as presenting sponsor of College Fair● Inclusion on website, regatta signage, emails about

college fair● Dedicated Social Media mentions● Press release● Vendor Space● Logo on College Fair packet, tent signage, and athlete

wristband● Featured article on USRowing.org about college

rowing & your product

Notes:

● 2,000 participants ● 6,000 spectators ● 60+ colleges represented● 400+ rising senior athletes attend College Fair

Club Nationals - Example


Supporting Sponsor - $5,000

● Preferred onsite activation space● Logo on sponsor banner● Inclusion on website event page● Mention in press release● 30-day display ad on USRowing.org

Notes:

● 2,000 participants ● 6,000 spectators

Masters Championship Series



Series Supporting Sponsor $10,000




Calendar of EventsNorthwest Masters ChampionshipsJune 24-26, 2016, Vancouver, WA

Southeast Masters ChampionshipsJune 25-26, 2016, Augusta, GA

Southwest Masters ChampionshipsJuly 24, 2016, Oakland, CA

Masters National ChampionshipsAugust 18-21, 2016, Worcester, MA

Series Official Sponsor - $10,000

Select 1 of the following:● Athletes Area ● Bow Numbers (get your brand into the hands of each

crew and on the live video broadcast on YouTube)● Individual Race Sponsorship (have crews qualify and

compete for championships in your brand’s race category).● Custom Opportunity

And:● Mentions on live YouTube streaming of Masters Nationals● Ad space on USRowing.org for 1 month during series● 1 branded social media post● Inclusion in press release● Logo on event webpage(s)

Notes:● 4,000 participants ● 8,000 spectators ● Average age: 33-65

Masters Series - Example


Single Event Sponsor - $3,000

● Preferred onsite activation space ● Dedicated space on series website pages● Logo on sponsor banner

Notes:

● 4,000 participants ● 8,000 spectators ● Average age: 33-65

Masters Series - Example


Appendix

USRowing reserves the right to make the final decision about sponsored content and advertisements to its membership.

Content should include elements of rowing and relevance to the rowing community. Without such, content may be deemed inadmissible for posting.

Final content should be submitted to USRowing 48 hours in advance of the scheduled go-live time.

Content Review Process

Rowing Magazine Terms & Conditions

The publisher reserves the right to edit or reject any or all advertising copy submitted for publication. b. The Independent Rowing News, Inc. assumes no responsibility, financial or otherwise, for typographical errors or omission of copy . c. Position and placement of advertisements will be at the editors’ discretion. No refunds or re-runs will be made because of the position in which an advertisement appears. No orders will be accepted on a “position or omit” basis. d. The word “Advertisement” will be printed at the top of an advertisement simulating reading matter to indicate paid advertising. e. Advertisements will not be printed in an upside-down or sideways position. f. The publisher reserves the right to revise advertising rates at any time. g. Cancellation of an advertisement is not allowed after deadline. Advertisers will be short-rated if they do not use the number of insertions upon which their rate has been based. h. All advertising copy not received by the deadline date permit publisher to repeat the last published ad. i. Any production work, art, photographic, typesetting, or other developmental charges are not included in advertising rates and will be billed at $80 per hour ($80 minimum) and will be billed in addition to space charges. j. The publisher is not responsible, in whole or in part, for any expenses, costs, judgments, or liabilities incurred for libel, privacy violations, plagiarism, copyright infringement, or any other claims or suits based upon the content of any advertisement. k. Advertising material will be returned upon request only. Mailing instructions should accompany ad materials. l. The publisher is not liable for delays in delivery and/or non-delivery in the event of strikes whether legal or illegal, fire, labor, material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. m. New advertisers must supply credit card info. n. Pre-payment discount available only for quarterly clients o. Non-PDF or TIFF files will be charged for production work at a rate of $80 an hour, minimum charge will be 1 hour. p. Credit card will be charged on any accounts outstanding 30 days after deadline.

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