the abcs of landing pages that work
TRANSCRIPT
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http://www.copyblogger.com
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is for Analytics, without them you're lost. Ignorance is bliss only if you don't know the cost.
http://www.copyblogger.comhttp://www.google.com/url?q=http://www.copyblogger.com/does-my-content-suck/&sa=D&sntz=1&usg=AFQjCNH-N2wulpGXiL3MFMOrqpUJbV5MHA
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is for bounce rate, how quickly they go. How many left that you did not get to know?
http://www.copyblogger.comhttp://www.copyblogger.com/site-design-improvements/
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is for Conversion, Call them to Act. The copy should lead them to something they lack.
http://www.copyblogger.comhttp://www.copyblogger.com/test-and-tweak/
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is for Design, with functional intent. The flow should earn visitors to help pay your rent.
http://www.copyblogger.comhttp://www.copyblogger.com/4-wordpress-design-tips/
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is for Engagement, a sensory affair. Spark their imagination to help keep them there.
http://www.copyblogger.comhttp://www.apple.com
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is for Flow, from headline to goal. The job of the words is to lead and to show.
http://www.copyblogger.comhttp://www.copyblogger.com/effortless-writing/
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is For Goal, there should be only one! More than that and you might as well have none.
http://www.copyblogger.comhttp://www.copyblogger.com/landing-page-10-commandments/
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is for Headline, without one you're dead. Its singular goal: get the next sentence read.
http://www.copyblogger.comhttp://www.copyblogger.com/magnetic-headlines/
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is for Imagery, to engage all the senses. Metaphors and similes collapse all defenses.
http://www.copyblogger.comhttp://www.copyblogger.com/scientific-copywriting/
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is for Justification, no claim should lack it. It isn't bragging if you have facts to back it.
http://www.copyblogger.comhttp://www.copyblogger.com/logical-benefits/
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is for KPIs, the metrics that matter. For pages that hand you more sales on a platter.
http://www.copyblogger.comhttp://www.copyblogger.com/business-gold/
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is for Layout, to complement design. If both work together the outcome's divine.
http://www.copyblogger.comhttp://www.copyblogger.com/seal-the-deal-part-ii-5-tips-to-designing-the-ultimate-landing-page/
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is for Mistakes, some things to avoid. Clutter and confusion leave visitors annoyed.
http://www.copyblogger.comhttp://www.copyblogger.com/landing-page-mistakes/
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is for Navigation, I recommend none. We don't want them leaving 'till the copy is done.
http://www.copyblogger.comhttp://www.copyblogger.com/keep-it-simple-stupid-applies-to-your-landing-pages-too/
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is for Optimization, to tweak toward the best. This requires you to measure and to test, test, test!
http://www.copyblogger.comhttp://www.copyblogger.com/split-testing-tutorial/
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is for Performance, the quicker the better. If it takes too long they won't read a letter.
http://www.copyblogger.comhttp://www.copyblogger.com/website-speed-matters/
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is for Qualifying, to include and weed out. Talk only to those you are truly about.
http://www.copyblogger.comhttp://www.copyblogger.com/successful-sales-pages/
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is for Resistance, which just needs preempting, references build trust and make you more tempting.
http://www.copyblogger.comhttp://www.copyblogger.com/sales-copy-credibility/
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is for SEO, keywords that stick. Make use of the language that drove them to click.
http://www.copyblogger.comhttp://www.copyblogger.com/smart-people-seo/
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is for Traffic, starving and ready. If you slake their big thirst then the flow will be steady.
http://www.copyblogger.comhttp://www.copyblogger.com/boost-blog-traffic/
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is for Understanding, your customer ideal. For solving their problem with just the right zeal.
http://www.copyblogger.comhttp://www.copyblogger.com/remarkable-marketing-story/
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is for Visuals, videos and images. A picture can show better than thousands of sentences.
http://www.copyblogger.comhttp://www.copyblogger.com/trigger-words/
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is for Writing, the heart of the matter. The Premise, the promise, in stages of chatter.
http://www.copyblogger.comhttp://www.copyblogger.com/landing-page-stages/
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is for XRay, for looking inside. From whence came your traffic, and what they decide.
http://www.copyblogger.comhttp://www.copyblogger.com/content-creation-formula/
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is for You, the soul of the page. Personality comes through as you write to engage.
http://www.copyblogger.comhttp://www.copyblogger.com/landing-pages/
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is for Zen, simplicity and peace. You solve their problem, and they'll pay your lease.
http://www.copyblogger.comhttp://www.copyblogger.com/zen-copywriting/
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copyblogger.com
http://cobyblogger.com