landing pages wordcamp 2017
TRANSCRIPT
The Importance of Landing Pages
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Tip #1 Upwork Marketer
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PPC Campaign
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Landing
Page
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Why Should I Have Multiple Landing Pages?”
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Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure
Step 1: Design
Step3: Marketing Step 4:
Measure
CompleteA/B Test
Step 2: Optimize
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Tip #2 Themeforest or Creative Market
The ANATOMY of a LANDING PAGE
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What’s Your Offer?”
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Tip #3 Linkedin Freelancer
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Design Musts
• Layout • Images• Responsive
Design
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Tip #4 99Designs & Duda
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Design Tips Color & Branding
- Optimistic and youthful- Often used to grab a
viewer’s attention
Yellow1 - Energy- Increases heart rate and
creates urgency- Often seen with clearance
sales and references to food
Red2 - Creates the sensation of trust and security
- Often used by banks and businesses
Blue3 - Associated with wealth- The easiest color for the
eye to process and used with finance or entertainment websites
Green4
- Aggressiveness- Used as a call-to-action
and attention grabber
Orange5- Romantic and feminine- Used to market products
and services for women and young girls
Pink6- Soothing and calm- Often relates to beauty or
anti-aging products
Purple7- Powerful and sleek- Seen as luxurious and
sophisticated
Black8
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Tip #5 ColorMatters.com
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Design Tips
• Is The Offer Clickthrough or LeadGen? • No Navigation Menu• Offer Above The Fold
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Tip #6 GA Conversion Goals
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Sample Design
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Optimization Musts Definition of Optimization - noun op·ti·mi·za·tion \ˌäp-tə-mə-ˈzā-shən\
:an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;
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Optimization Musts
• Copy – Headline• CTA – Call-To-Action• Forms (short vs long)
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Tip #7 Choose a Good Form
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Optimization Tips
• Integrate with CRM/ESP/Marketing Automation Software• What To Test?
Color, Image & CTA• Use Bullets Not Paragraphs
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Tip #8 A/B Testing is a Must
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Sample Optimization
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Marketing Musts
• Target Audience & Personas• Segment Database & Lists • Determine Geo/Location• PPC pay-per-click OR CPL cost-per-lead• What marketing channels will you use?• Ad designs consistent w/ Landing Page• Emphasize Benefits NOT Features
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Tip #9 Facebook Audiences
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Tip #10 Use Datafinder & Xtensio.com
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Marketing Tips
• Add Testimonials• Incorporate Trust
Indicators (Reviews, SSL)• Limit Social Media Links• Video (hosted on your
landing page)
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Tip #11 Google & Facebook Reviews
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Measuring Musts
• Analytics (add pixels and conversion tracking)• Optimize Landing Page & Marketing Campaign based on data analysis
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Tip #12 Facebook & Google Analytics
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Sample Landing Pages
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QUESTIONS ?ALEX F. OLIVEIRA
CEO of Prediq [email protected]
THANK YOU