Game mechanics: Points, levels, badges, are series of rules intended to produce an enjoyable gameplay which help to engage users and retain them.

Amusement: obtained through the integration of game elements and psychology. It makes users live a memorable experience.

Motivation: Gamification uses data to motivate people and it works because it satisfies basic intrinsic motivators

and inspires active involvement.

Involved users: they live a 360 degree experience with the brand and the product.

Feeling of being rewarded: Rewards - points, levels, badges and leaderboards- are something that users receive and feel positive about, something that boosts users’ motivation, curiosity and behaviour.

Increase brand loyalty, sales, users’ engagement.

Customer engagement: Gamification transforms usual and boring situations into fun and engaging which helps retaining users.

Achievement of business goals: gamification helps to monetize the relationship with customers.

TV Audience engagement: gamification can increase it by making second screen a natural extension of television. This allows users to complete their experience by having extra content and playing with the program in real time.

Integration of gamification solution as part of your loyalty program creates a unique user experience where every simple interaction with your program is immediately rewarded.

Obtain better performance and increase productivity: engaged and satisfied employees work harder and better.

Network : users feel part of a community. They share their experience through photos and posts on their social network accounts.

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