The 7 reasons why we decided to build an online survey platformWe take number 6 very seriously, because we believe that everything should be developed with that mission.

@Survmetrics

After working the first week on the first version of Survmetrics, we realized that there is a huge opportunity to change the face of this industry from different perspectives.

Now, we want to share with you the seven main reasons why we decided to found Survmetrics. We take very seriously each of them, but number six is what we think is going to be the future of surveys.

Today’s environment is electronic, and how that looks and feels on an electronic device can either make or break your end results.

People have short attention spans, so if your survey doesn’t catch their attention and engage them, they’ll click away and you’ve lost their input.

Design really matters to catch their users attention, and to show the brand's personality in a better way.

1. DESIGN MATTERS

The surveys market has been monotonous for many years. For more than 10 years, all the competitors have been using outdated design and ugly UX, and people hate surveys for those reasons.

2. TECHNOLOGY DISRUPTION

However, companies still needed information, but in the past, they didn't care about using complicated and outdated technologies to get it.

Even when the user experience was awful for the end user and impacted the survey response rate for years.

As a result, companies got incomplete and unreliable information that worked fine at the beginning but…

in today’s marketplace, is simply not enough to make better decisions.

Nowadays, it’s not a mystery that all people have, at one time or another, answered a survey. According to recent studies, they think that surveys are boring, annoying and complicated.

The main reason why people don’t like surveys is because the design is really bad.

We decided to radical ly change the way organizations make surveys by focusing on one single element: users.

We reinvented the survey technologies to make surveys easier and more attractive, so now you can create surveys not just to collect feedback, but to also connect with customers.

3. USER ENGAGEMENT

Nowadays, customer loyalty is an important factor to understand your customers. That’s why our mission is help you to engage and understand your customers.

When you engage your customers, you are creating a long-term relationship with them. Engagement means connections, trust, loyalty, and when a customer is loyal to your brand, they care about you and your product, and they will buy your product over others.

Why engage ?

The best way to accomplish this is by understanding their needs, tastes and expectations, and to do that, you need information. If you have the right information about your customer, you will understand them and will create a close link.

The easiest way to do this is with a survey. Surveys help you to communicate with your customers fast and effectively to strengthen the identity of your brand with consumers.

Tell a story to improve engagement with your clients. Everyone loves a good story, and it’s the best way to connect with them.

Each question can be a chapter. People like to imagine different options and different ways, which is why you should design your survey based on your company’s “story.”.

4. VISUAL STORYTELLING ELEMENTS

That's why we decide to include all the functionalities to customize your survey, because that we want is that you can include all your images, videos, colors, audio or any other marketing materials to tell your customers a story within your survey.

Well, in our first test, we discover that including visual elements to your survey, you can add a context to your survey and increase the engagement between your brand and your customer.

What we do this ?

Feedback is all that matters from your customers. You need feedback to validate your product, your ideas, your strategies, and to make better decisions for your future.

5. FEEDBACK

Through feedback, big companies can improve their products and services. Often end usersr' views will help you to see areas of opportunity or identify problems that could become an important factor in purchase decisions.

Ultimately, it’s the customer who will validate whether your product satisfies their needs, and perception will have a big weight on acceptance and recommendation.

On the other hand, not all feedback is bad. Feedback helps us to find our strengths too. When you know what customers want and like, you can enhance or expand on those strengths to continually give your customers fresh products, services, or ideas.

As my partner Bernardo say, feedback in its minimal expression is surveys, or in other words, feedback is the art of asking and getting opinions that helps.

The future of the surveys is the connectivity between systems. We named this concept “transactional” surveys, which means surveys as the way to get data from your audiences quickly and simply.

6. CONNECTIVITY

Previously, companies created and distributed surveys to get information, but didn’t use it as a constant and related activity.

Nowadays, to collect information through surveys has become an important activity that should be linked to other marketing and data collection activities in the organization and their systems.

We see surveys connected everywhere, with applications for sales, customer engagement, social media, marketing automation systems, ecommerce, and point of sales systems. We think that surveys can be used in multiple ways, but there is only one that matters, an extraordinary UX design to boost the engagement and get better results.

Please, don't be scared if you find our surveys everywhere, because that's our mission.

I f t he fu tu re o f su rveys i s t he interconnectivity, the reason why this is important is the information. We’re in the information age, and every system, each strategy, and all decision making in the coming years are going to be based on information.

7. INFORMATION CULTURE

Information is the most important asset in all organizations because it gives you the ability to make decisions supported by real data.

Data-driven decisions are the future for marketing, and that’s why we think surveys are the most reliable way to get information directly from customers.

If the information matters, we want to be involved in. To do it, we offer a system that can help you with that, our main focus is to help you build useful, flexible and very effective surveys that helps you make better decisions.

Survmetrics is more than just an online survey platform, beyond helping our users to create mobile-friendly and branded surveys, we want to be with them in the whole process.

Helping them to simplify their work, to understand their audiences, to engage with their users, and the most important part, to improve their business by making better decisions.

What's next? Well, thousand of marketers are using Survmetrics all around the globe and hundred of thousands of surveys have been answered with Survmetircs, and this is just the beginning.

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www.survmetrics.com