TOP 5 REASONS YOU SHOULD USE THE INTERNET TO DRIVE RENTALS AND BUILD REVENUE FOR YOUR FACILITY

WHO IS STORAGE.COM?

AN ONLINE DIRECTORY SPECIALIZING IN SELF STORAGE BUSINESSES, helping to drive revenue and rentals for individual facility owners and REITs alike.

Membership includes:• Online reservations

• Phone reservations

• Dedicated Account Manager

• Account management: pictures, unit inventory, pricing, specials

• Claim your listing today

BILL HIPSHERCO-FOUNDER, B2 INTERACTIVE

• Started career in commercial real estate

• Has worked in storage industry since 1998

• Director of Business Development for USStorageSearch.com

• Co-Founded B² Interactive – a web development and internet marketing firm

• Built 1,000+ websites in the last 15 years

• Utilize directory listings for clients to bolster their web presence

TOP 5 REASONS YOU SHOULD USE ONLINE MARKETING

REASON #1: IT’S WHERE YOUR CUSTOMERS & COMPETITORS ARE

Searching for storage online: • 11 Million+ searches

for Self Storage every month

• 7 /10 storage customers don’t know what storage brand they want when starting to research

• Online Mobile marketing contributes to more than 15% of online reservations

Not online = losing customers: • At least 20% of

reservations are coming from online tactics

• Search for self storage & see the results

• More are online today then ever before

Yellow page and other traditional tactics are old news:• Yellow Page

advertising has dropped more than 60% in the last 5 years

• Cost per acquisition has risen dramatically over the last 5 years

• Top operators in the storage industry have abandoned yellow page advertising

REASON #2: COST-EFFICIENCY

MANY OPTIONS• Your own website• Directories• Search engines and local directories

MORE COST EFFECTIVE • No material or print costs• No postage costs• Easy to measure results

GREATER RETURN ON INVESTMENT

REASON #3: EASILY ADAPTABLE

CHANGES ARE MADE MORE QUICKLY

ADJUST PRICES AND SPECIALS AS OFTEN AS YOU LIKE• Test different pricing/specials on

different channels

MANAGE TO AN END GOAL OF OPTIMUM OCCUPANCY AND MAXIMUM YIELD

REASON #4: TRACKABLE

EASY TO TRACK• Tracking Codes• Tracking Phone Numbers• Vendors want to prove their results

UNDERSTAND WHAT IS WORKING AND WHAT IS NOT• Put money where there’s success • Adjust, refine, implement

REASON #5: CONVENIENCE

CUSTOMERS CAN RENT AND PAY ONLINE• Reduces operating costs• Collection costs lead to quicker collection • The online acquisition of rents, deposits

allows you to hold money longer

CUSTOMERS CAN TAKE ACTION • Photos and videos

• Online reviews • More qualified leads

CONVENIENT FOR EVERYONE• Saves time for facility• Gives customer more information and options• Start selling 24/7

“MUST HAVES” IN YOUR ONLINE MARKETING ARSENAL

DIRECTORIES

EASY/QUICK MORE DIFFICULT/TIME CONSUMING

LISTINGS PAID SEARCH WEBSITE INVENTORY COMMUNICATE

• Invest where customers are shopping

• Low cost

• Increase web presence

• Strong results and ROI

• Utilize multiple directories

• Get listed on search engines and social networks

• Look for other listing opportunities

• If you can’t be active have Google, Facebook, Bing and Yahoo local listings acquired with current data and linking to your company’s website

• Maximize paid search against ROI goals

• “Quick fix” opportunities to fill the gaps

• No long-term value to online presence

• Update

• Responsive design

• Allow for customer transactions and reservations

• Customer-centric

• Keep inventory updated

• To maximize yield always maintain inventory online

• Make sure your customers know you exist

• Refresh content regularly to give customers info they can rely on

TOP 5 REASONS YOU SHOULD USE THE INTERNET to drive rentals and build revenue for your facility

#1 YOUR CUSTOMERS & COMPETITORS ARE ONLINE

#2 COST-EFFICIENT

#3 EASILY ADAPTABLE

#4 TRACKABLE

#5 CONVENIENT

THANK YOU!VISIT STORAGE.COM

• “Claim your listing” program – it’s free!

• Exclusive offer – pay nothing until you get your first reservation!

Contact us at info@storage.com or call 800-757-0459