the 7 most common usability issues
TRANSCRIPT
Stef Miller - User Testing - @supahstef
Stef Miller is a marketer at UserTesting, where she spends most of her time connecting people with content. Miller has worked for global corporations and teeny tiny studios, and believes that true happiness comes from collaborating with creative people to make awesome things happen.
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Multi Level Navs
• Poorly organized information• Hover tunnels = early collapsing• Inconsistent triggers
Links
• Difficult to discern what is or is not a link• Missing click history• Inconsistent link styling in the same view
Drag or expand?
http://www.exquisitetweets.com/collection/lukew/2919
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Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience. ”
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Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
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Social privacy
• Be transparent • Make your privacy policy accessible• Look for serendipitous moments of interaction
Advertising
• Consistent copy and images• Continue the conversation from ad to landing
page• Keep the messages simple• Work with marketing or advertising teams
There’s no perfect way to categorize pages or products (but there’s a right way to do it).
Categorization
A mental model is what the user believes about the system at hand. ”
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Jakob Nielsen User Advocate and principal of the Nielsen Norman Group
• Learn from your users• Improve mental models• Add cross-references• Solve for your primary audience(s)• Make sure your search works
Categorization
Multi-‐level navs aren’t user friendly Mega menus and clickable menus help create a better experience for your users.
Links should look like links Tried and true link conventions from the early days of the web are still the most effective ways to format your links.
Consider more payment options Virtual wallet services are a great way to make checking out easier and more secure.
Not all icons are universal Test users for comprehension and use tool tips to describe your most important icons.
Social privacy concerns Always be transparent with how you'll be using your user information.
Ads should be consistent with landing pages Maintain the theme from your ads to your landing pages and continue the conversation that brought users to your page.
There’s no perfect way to categorize pages or products Test your internal search and use card sorting to find the categories that work best for your customers.
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