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Page 1: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m
Page 2: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

The 3rd ALSA-IRI State of the Industry Report

Page 3: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

TOTAL LIQUOR

Page 4: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

Resilience and accelerated growthAccelerated Growth Booming Brands

Page 5: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

BEER

Page 6: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

Accelerated growth once againBeer Booms Mainstream Malaise Modern Moderation Locally Authentic World Beer Hotspots

Page 7: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

GLASS SPIRITS

Page 8: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

Robust growth broadly consistent with previous yearsConsistent

Growth Mainstream

MalaiseLight &

Versatile Masstige

MomentumSuper/Ultra Premium

Page 9: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

RTD

Page 10: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

RTD: most significant growth in nearly a decadeRTD

ResurgenceMainstream Momentum

Bold & Refined

Modern Moderation

Brand Convenience

Page 11: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

CIDER

Page 12: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

The near half-billion cider market contracted in 2017Cider

ContractsMainstream

MalaiseModern

ModerationLocally

AuthenticCanned

Convenience

Page 13: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

WINE

Page 14: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

Wine sales fluctuate and begin to slowSlowing Sales

Price-Format Contrasts

Concentrated Growth

Champagne Cools

New Directions

Page 15: The 3rd - IRI€¦ · (l .80/0) ACTUAL +$119m GROVITH ($126m) TOTAL SPIRITS $3.7bn ($3.5bn) O IRi . O IRi . DOLLARS 1 0/0 (-1.00/0) LITRES +2.20/0 (-2.0%) UNITS +0, 70/0 (-0.1%) +94m

THANKYOU!

For More Information, Contact Us…

IRI AustraliaBuilding F, Level 1 Homebush Bay Drive, Rhodes, NSW 2138

Email: [email protected]

Follow us on Twitter: @IRIworldwide


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