The 2.0 NonprofitJune 4, 2008

Senior Director, Nonprofits and EducationSalesforce.com

Tucker MacLean

Software as a Service (SaaS)

21st Century Platforms

Client/Server

Late 20th

Century Platforms

Mainframe

Mid 20th

Century Platforms

Salesforce.com’s Mission: Innovation Driver

Subscription

Continuous InnovationEconomies of Scale ScalabilityAutomatic Upgrades

Multi-Tenancy

The SaaS Model: Multi-Tenant, Subscriptions

Why Multi-Tenant?

Technology Continues to Evolve to Shared Services

Electricity

Business Applications

Water

OnsiteGenerator

Well

SoftwareApplications

Software

Strong Growth in New Customers

Based on publicly available customer and subscriber numbers. Bars represent fiscal quarters.Fiscal Year

2001 2002 2003 2004 2005 2006 2007 2008

41,000+ Paying Customers

1,100,000+ Paying Subscribers

January 31, 2008

Our Vision: The World’s First Multi-Application, Multi-Category SaaS Company

All Customizations and Integrations Upgraded Automatically

Multi-Tenancy Enables Reactive Innovation25 Major Releases in 8 Years

Spring ‘08: Now Available!

750+750+ Apps

36,00036,000 Apps Installed

280,000280,000 Test Drives

355355 Total ISVs

2424 Japanese ISVs

Secure, fast, and easy

Pre-integrated apps

Find, Trial, Deploy in a few clicks

Build on Force.com

CRM & Non-CRM Apps

Application Exchange

Security Visibility

SAS 70 Type II

SysTrust Certified

Network and Physical Security

IP Restricted Access Option

Flexible Single Sign-On Options

The Most Trusted & Secure Infrastructure

1/1/1 Model for Strategic Corporate Philanthropy

1% Time 1% Equity1% Product

• 6 Paid Days Service

• 77,000 hours

• Staff in 5 Countries

• First 10 Donated

• 3,700 NPOs in 56 countries

• Specialized Apps

• Pre-IPO Shares

• Over $11 million grants

• BizAcademy

#7 Top 100 Best Corporate Citizens

Business Ethics Magazine

Corporate Citizen of the Year

Award

Committee Encouraging Corporate

Philanthropy

Excellence in Giving

Codie Awards

Award for Using IT to Benefit Society

Computerworld

2007 World’s Most Ethical

Companies

Ethisphere

www.salesforcefoundation.org/product

Our Technology: For Nonprofits

• First 10 licenses donated• Discounted licenses• Discounted Training• Nonprofit Apps on AppExchange• Expert Assistance• Nonprofit Discussion boards• Ideas Exchange• Committed people who understand the

nonprofit sector

Case Study: Red Cross of the Bay Area

Challenges: • tracking thousands of volunteers & partners• existing system too complex to manage data

Solutions• 70 users accessing central data when disaster strikes• Partner and volunteer information consolidated

Results:• centralized access, historical data will help plan• coordinate resources at a moments notice• measure retention rate of volunteers

Case Study: Center for Employment OpportunityChallenges: • The organization required a total solution for case management,

workflow, reporting, and oversight that was customizable and easy to implement.

• Previous system was a database implemented 13 years ago (limited access to data, complex reporting, limited ability to collaborate)

Solutions• Worked with NPower to deploy 70 users made up of Case Workers,

sales, marketing, mgmt.• Leveraged add-ons from the appexchange including;

• Timeline to track participant interactions graphically and • Crystal reports for advanced reporting requirements

Results:• streamlined inter-departmental workflow and more accurate data• The ability to follow the progress of individual program participants helps

job developers, job coaches and retention specialists provide better support.

Case Study 2:Cross Cultural Solutions

Challenges: • staff in 12 countries, not all connected• lacked efficient system to coordinate volunteers• snail mail/fax - incomplete and slow turn around

Solutions• 200 users accessing in 12 countries• 200,000 contacts and 1,000 new leads per week

Results:• increased volunteer enrollment• efficient and united global team

National Assembly member successes

““We have found the services of Navatar Group invaluable at helping us both We have found the services of Navatar Group invaluable at helping us both design and execute our CRM strategy. Navatar has brought structure to a design and execute our CRM strategy. Navatar has brought structure to a process which, despite high levels of internal capability, would have stayed process which, despite high levels of internal capability, would have stayed conceptual without the external support we received.  We have spent less and conceptual without the external support we received.  We have spent less and achieved much more than we anticipated.”achieved much more than we anticipated.”

- Michael Schreiber, Executive VP, United Way of America- Michael Schreiber, Executive VP, United Way of America

  

““Navatar has been with us every step of the way for our salesforce.com initiative. Navatar has been with us every step of the way for our salesforce.com initiative. Friendly, dependable, and thorough, Navatar is the sherpa of our implementation Friendly, dependable, and thorough, Navatar is the sherpa of our implementation summit.”summit.”

- Pat Pendergast, CRM Project Lead, AARP- Pat Pendergast, CRM Project Lead, AARP  

““COA was fortunate to have selected Navatar Group to design our new CRM COA was fortunate to have selected Navatar Group to design our new CRM system and processes. They have impressed us with their knowledge, system and processes. They have impressed us with their knowledge, professionalism & commitment to getting it right on time & on budget.  We have professionalism & commitment to getting it right on time & on budget.  We have already begun planning the next phase of the project with them.”already begun planning the next phase of the project with them.”

- Richard Klarberg, President & CEO, Council On Accreditation- Richard Klarberg, President & CEO, Council On Accreditation  

Partners Adopting 1/1/1 Model

Delivering to Nonprofits What They Need Technology To Do

Fundraising Success

Membership Management

Results Tracking and Accountability

Community Outreachand Engagement

Serve Your Mission