The 20-Minute PPC

Work Week

Webinar

JOIN THE CONVERSATION ON TWITTER

#PPC20

@WordStream

@twarner83

Meet The Experts

Tim Warner, Director of Sales

• 8+ Years of PPC Experience

• Certified AdWords Professional

• Intelligent.Ly Leadership Program

Certified

April Gadarowski, Senior Account Executive

• Certified AdWords Professional

• Almost 2 years at WordStream

• Works Side by Side with Marketing (Cross

Functionally)

Shocking yet common problems we see in PPC

accounts

5 guidelines for achieving success in Google

AdWords

How to improve your PPC Performance in only 20-

Minutes per week

Q&A: Send us your questions!

Today’s Agenda

Let’s Learn a Little

About You…

a) I'm supposed to do work in my PPC account every week?

b) Less than 1 hour per week

c) 1-10 hours per week

d) 10-39 hours per week

e) 40+ hours per week – it’s my full time job!

Poll Question #1: How much time do you spend doing PPC Work Every Week?

a) PPC Bid Management

b) Reporting & Analysis

c) Ad Text Authoring

d) Keyword Research / Negative Keyword Research

e) Landing Page Optimization

Poll Question #2: What's your biggest time suck in PPC Management?

PPC Trivia!

a)5%

b)15%

c)25%

d)50%

e)75+%

What % on average does a small business waste each month on their AdWords spend?

a) Everyday

b) 2 Times Per Week

c) 3 Times Per Week

d) Once Per Month

How often do small businesses (spending under $5K/ month)

do work in their AdWords account?

How Did We Get

This Data?

WordStream’s FREE AdWords Performance Grader

Baseline your AdWords

performance

A free, instant PPC audit in under

a minute!

Grades your AdWords account

performance based on 10 key paid

search metrics

Compares how you’re doing

against other accounts of similar

size (monthly spend)

www.wordstream.com/google-adwords

The Harsh Reality:The Average AdWords Account for Small &

Medium Businesses is a Train Wreck

5 things that we know to be true about achieving AdWords Success

At WordStream, we’ve … Analyzed thousands of

accounts.

Talked to thousands of different

users

Shared findings with our

partners @ Google

We summarized the findings into just 5 things you need to know!

But the right tools,

techniques and education

can make it a LOT EASIER

1. PPC Is Hard

2. You Get What You Put In…

A little work every

week on your

AdWords campaigns

can deliver BIG

dividends

Pause, fix or kill

irrelevant,

underperforming

keywords to

maximize ROI

3. Keep Your PPC House Clean

Knowing what you want

defines and simplifies

your workflow

4. You Gotta Have Goals

a) Daily

b) Weekly

c) Monthly

d) Never

Poll Question #3: How often do you set goals in your AdWords account?

50% of SMB’s aren’t

tracking conversions

5. Track What’s Working

a) Form Fills/ E-Commerce

b) Form Fills/ Telephone Calls

c) Phone Calls

d) I can’t see my conversions through AdWords

e) I wish I could track calls

Poll Question #4: What conversions do you track?

Your Advertising Performance: Get the whole picture

Lots of leads come from phone calls…

Service industry leads

Emergency service leads

High end product sales

If you have a phone number on your website, you should track the calls you get!

Optimize your PPC account for all types of leads

Go beyond bid adjustments!

Find new keywords and negatives based on the search

queries that convert

Identify high value long tail keywords

See which ads perform the best based on holistic account

performance

WordStream Call Tracking

24 hrs

How to Improve Your PPC Performance In

Only 20-Minutes Per Week

Key To Success- Know How

You’re Performing

WordStream PPC Call Tracking

Key To Success- Know How You’re Performing

WordStream PPC Reporting

Key To Success- Know How You’re Performing

Summary

Most Advertisers AdWords accounts are a train wreck

Review the 5 Habits of Successful PPC Marketers

Importance of Optimizing Telephone Calls

Think of PPC campaign work as a recurring weekly task

WordStream PPC Advisor enables the 20 minute PPC

Work Week, an impactful PPC workflow for managing

AdWords accounts

Special Offers! Would You Like…

a) Learn how to track & increase your call volume

b) Learn how to optimize your account in 20

minutes/week

c) I don’t need help with my PPC

THANK YOU!

Webinar

Benchmark your AdWords account today!

www.wordstream.com/google-adwords

Questions? 855.967.3787