20-minute ppc work week
TRANSCRIPT
FEATURING:TIM WARNER
HOUSEKEEPING
oRecording
oTwitter – conversation #PPC20
oQ&A
MEET THE EXPERT
TIM WARNERDirector of Sales
o 10+ years search marketing experience
o 6 Years with WordStream
oCertified AdWords Professional
TODAY’S AGENDA
Who is WordStream?
What are the 5 Mission Critical tasks to achieve success with your paid efforts?
Why are they so critical?
How can WordStream help you complete these tasks in just 20 minutes a week?
Q&A: Send us your questions!
LET’S LEARN A LITTLE ABOUT YOU…
? ? ?
HOW MUCH TIME DO YOU SPEND ON PPC EACH WEEK?
a) I'm supposed to do work in my PPC account every week?
b) Less than 1 hour per week
c) 1-10 hours per week
d) 10-39 hours per week
e) 40+ hours per week – it’s my full time job!
WHAT’S YOUR BIGGEST TIME SUCK IN PPC MANAGEMENT?
a) PPC bid management
b) Reporting & analysis
c) Writing ad text
d) Keyword research / negative keyword research
e) Landing page optimization
WE HAVE DEEP INDUSTRY INSIGHTS
50% of accounts
have not been
optimized in 30
days & 25% in the
last 3 months!
Low Quality
Scores wreak
havoc on
campaign
performance
1 in 4 accounts
have zero
negative
keywords
We’ve Graded $9 Billion in Ad Spend
ADWORDS PERFORMANCE GRADER
Baseline your AdWords performance
Free, instant PPC audit in under a minute
Grade your AdWords account performance
based on 10 key paid search metrics
Compare how you’re doing against other
accounts of similar size (monthly spend)
www.wordstream.com/google-adwords
STEP BY STEP:5 MISSION CRITICAL TASKS TO BE SUCCESSFUL
Add Negatives
Add Converting Keywords
Optimize Ads Bid
Management
Review Where Budget is
Being Spent
ADD NEGATIVES Add Negatives
ADD CONVERTING KEYWORDS
OPTIMIZE ADSOptimize Ads
BID MANAGEMENTBid
Management
REVIEW COSTLY KEYWORDSReview Budget
How WordStream Helps You
Accomplish All 5 Tasks in
20 Minutes Per Week
20 MINUTE WORK WEEK
What about
paid social?
FACEBOOK MADE EASY
Drive relevant traffic
to your site through
Google AdWords
97% of traffic
doesn’t convert
initially!
HOW WORDSTREAM STREAMLINES THE PROCESS.
SUMMARY
Most AdWords accounts are full of missed opportunities for higher ROI
Review the 5 mission critical tasks you need to take in order to be
successful in PPC on a weekly basis
WordStream Advisor now fully supports AdWords, Bing AND Facebook
advertising, meaning you can manage your paid search and paid social
campaigns from ONE unified dashboard.
SPECIAL OFFERS
a) Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week
b) 1-1 AdWords Assessment with AdWords Certified Consultant
c) I don’t want any free assistance with my AdWords account
