THANK YOU FOR JOINING ISMPP U TODAY

The program will begin promptly at 1100 am EST

January 25 2017

ISMPP WOULD LIKE TO THANK

2

the following Titanium and Platinum Corporate Sponsors for their ongoing support of the Society

ISMPP ANNOUNCEMENTS

bull SAVE THE DATE 13th Annual Meeting of ISMPP 1-3 May 2017 Gaylord National Resort National Harbor MD Registration now open

bull ISMPP will hold its 2nd Asia Pacific educational event in Tokyo on September 5 2017

bull Curious about ISMPPrsquos activities in Asia Pacific Read about ISMPPrsquos Country Champion Events at ISMPPorg

bull Not a Member of ISMPP View our Member Benefitsand join today by visiting wwwismpporg

3

ISMPP WOULD LIKE TO THANK

2

the following Titanium and Platinum Corporate Sponsors for their ongoing support of the Society

ISMPP ANNOUNCEMENTS

bull SAVE THE DATE 13th Annual Meeting of ISMPP 1-3 May 2017 Gaylord National Resort National Harbor MD Registration now open

bull ISMPP will hold its 2nd Asia Pacific educational event in Tokyo on September 5 2017

bull Curious about ISMPPrsquos activities in Asia Pacific Read about ISMPPrsquos Country Champion Events at ISMPPorg

bull Not a Member of ISMPP View our Member Benefitsand join today by visiting wwwismpporg

3

ISMPP ANNOUNCEMENTS

bull SAVE THE DATE 13th Annual Meeting of ISMPP 1-3 May 2017 Gaylord National Resort National Harbor MD Registration now open

bull ISMPP will hold its 2nd Asia Pacific educational event in Tokyo on September 5 2017

bull Curious about ISMPPrsquos activities in Asia Pacific Read about ISMPPrsquos Country Champion Events at ISMPPorg

bull Not a Member of ISMPP View our Member Benefitsand join today by visiting wwwismpporg

3

BECOME AN ISMPP CMPPtrade

bull We are proud to now have over 1200 CMPPsbull Applications are being accepted for the March 2017 exam

ndash Deadline to submit ndash February 1 2017

bull Are you a 2012 CMPPtrade ndash This is your YOUR year to recertify

bull Earn 50 CE credits by September 30

bull Take the exam in March or September

bull Contact cmppismpporg with any questions Wersquore here to help

4

FOR YOUR BEST ISMPP U EXPERIENCE

To optimize your webinar experience todaybull Use a hardwired connection if availablebull Use the fastest internet connection available to youbull If you are accessing the presentation over your computer

please be sure to increase the volume of your computer speakers

5

QUESTIONShellip

bull To ask a question please type your query into the QampA box

bull To ensure anonymity and that all panelists receive your question please choose the drop down box optionHosts Presenters and PanelistsOtherwise all audience members will be able to see your submitted question

bull We will make every effort to respond to all questions

NOTE Make sure you send your question to ldquoHost Presenter and Panelistsrdquo

6

GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS

INTRODUCTIONS

bull Faculty Dikran Toroser has been a Medical Writing Manager at Amgen since 2008 He also teaches on the med writing course at the UC San Diego His PhD is in BiochemistryMolecular Biology from Newcastle University (UK) and he did postdocs in biochemical genetics at the Cambridge Lab (Norwich UK) and the USDA Previously Dikran was on the research faculty at the University of Southern California and was Project LeadSr Scientist at Monsanto

8

INTRODUCTIONS CONTD

bull Faculty Tom Lang is Principal of Tom Lang Communications and Training International He is known internationally as a lecturer trainer and educator in medical writing scientific publications and written communication His books How to Report Statistics in Medicine and How to Write Publish and Present in the Health Sciences are established references in evidence-based medicine and medical writing He is the recipient of the American Medical Writers Associationrsquos Golden Apple Award for Outstanding Workshop Leader the American Statistical Associationrsquos Excellence in Continuing Education Award and the University of Chicagorsquos Graham School of General Studies First Excellence in Teaching Award for Professional Programs

9

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

QUESTIONShellip

bull To ask a question please type your query into the QampA box

bull To ensure anonymity and that all panelists receive your question please choose the drop down box optionHosts Presenters and PanelistsOtherwise all audience members will be able to see your submitted question

bull We will make every effort to respond to all questions

NOTE Make sure you send your question to ldquoHost Presenter and Panelistsrdquo

6

GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS

INTRODUCTIONS

bull Faculty Dikran Toroser has been a Medical Writing Manager at Amgen since 2008 He also teaches on the med writing course at the UC San Diego His PhD is in BiochemistryMolecular Biology from Newcastle University (UK) and he did postdocs in biochemical genetics at the Cambridge Lab (Norwich UK) and the USDA Previously Dikran was on the research faculty at the University of Southern California and was Project LeadSr Scientist at Monsanto

8

INTRODUCTIONS CONTD

bull Faculty Tom Lang is Principal of Tom Lang Communications and Training International He is known internationally as a lecturer trainer and educator in medical writing scientific publications and written communication His books How to Report Statistics in Medicine and How to Write Publish and Present in the Health Sciences are established references in evidence-based medicine and medical writing He is the recipient of the American Medical Writers Associationrsquos Golden Apple Award for Outstanding Workshop Leader the American Statistical Associationrsquos Excellence in Continuing Education Award and the University of Chicagorsquos Graham School of General Studies First Excellence in Teaching Award for Professional Programs

9

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS

INTRODUCTIONS

bull Faculty Dikran Toroser has been a Medical Writing Manager at Amgen since 2008 He also teaches on the med writing course at the UC San Diego His PhD is in BiochemistryMolecular Biology from Newcastle University (UK) and he did postdocs in biochemical genetics at the Cambridge Lab (Norwich UK) and the USDA Previously Dikran was on the research faculty at the University of Southern California and was Project LeadSr Scientist at Monsanto

8

INTRODUCTIONS CONTD

bull Faculty Tom Lang is Principal of Tom Lang Communications and Training International He is known internationally as a lecturer trainer and educator in medical writing scientific publications and written communication His books How to Report Statistics in Medicine and How to Write Publish and Present in the Health Sciences are established references in evidence-based medicine and medical writing He is the recipient of the American Medical Writers Associationrsquos Golden Apple Award for Outstanding Workshop Leader the American Statistical Associationrsquos Excellence in Continuing Education Award and the University of Chicagorsquos Graham School of General Studies First Excellence in Teaching Award for Professional Programs

9

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

INTRODUCTIONS

bull Faculty Dikran Toroser has been a Medical Writing Manager at Amgen since 2008 He also teaches on the med writing course at the UC San Diego His PhD is in BiochemistryMolecular Biology from Newcastle University (UK) and he did postdocs in biochemical genetics at the Cambridge Lab (Norwich UK) and the USDA Previously Dikran was on the research faculty at the University of Southern California and was Project LeadSr Scientist at Monsanto

8

INTRODUCTIONS CONTD

bull Faculty Tom Lang is Principal of Tom Lang Communications and Training International He is known internationally as a lecturer trainer and educator in medical writing scientific publications and written communication His books How to Report Statistics in Medicine and How to Write Publish and Present in the Health Sciences are established references in evidence-based medicine and medical writing He is the recipient of the American Medical Writers Associationrsquos Golden Apple Award for Outstanding Workshop Leader the American Statistical Associationrsquos Excellence in Continuing Education Award and the University of Chicagorsquos Graham School of General Studies First Excellence in Teaching Award for Professional Programs

9

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

INTRODUCTIONS CONTD

bull Faculty Tom Lang is Principal of Tom Lang Communications and Training International He is known internationally as a lecturer trainer and educator in medical writing scientific publications and written communication His books How to Report Statistics in Medicine and How to Write Publish and Present in the Health Sciences are established references in evidence-based medicine and medical writing He is the recipient of the American Medical Writers Associationrsquos Golden Apple Award for Outstanding Workshop Leader the American Statistical Associationrsquos Excellence in Continuing Education Award and the University of Chicagorsquos Graham School of General Studies First Excellence in Teaching Award for Professional Programs

9

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

INTRODUCTIONS CONTD

bull Faculty Charles J Turck is part owner Chief Executive Officer and Chief Healthcare Officer of ScientiaCME LLC a continuing education company Charles has in addition to a history that includes internal medicine and critical care clinical practice as well as experience in informatics done significant medical writing and served for years as a host and medical news writer and content developer for a medically-oriented media outlet He has served an assistant professor at the University of Massachusetts Graduate School of Nursing and as an experiential educator for the Massachusetts College of Pharmacy and Sciences in Boston Worcester MA and Manchester NH Northeastern University in Boston MA and Lake Erie College of Osteopathic Medicine School in Erie PA

10

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

INTRODUCTIONS CONTD

bull Moderator Hajira Koeller is Associate Director Scientific Communications Alkermes Inc Hajira is a neuroscientist by training and has conducted basic and clinical research in CNS and oncology She has previously having worked as a journal Editor medical writer and is now primarily focused on strategic medical communications medical publication planning and development Hajira is a member of the ISMPP-U Committee and is a Certified Medical Publication Professional (CMPP)

bull Acknowlegement Lisa Baker Medical Director at inScience Communications Springer Healthcare New York NY and ISMPP U committee member since 2013

11

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

OBJECTIVES

At the end of this presentation attendees should be able to

bull Use a storyboarding approach to plan data presentation in tables and figures

bull Identify and avoid common errors in data presentationbull Understand the value and limitations of infographics for

effective communication

12

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

DISCLAIMER

bull Information presented reflects the personal knowledge and opinion of the presenters and does not necessarily represent the position of their current or past employers or the position of ISMPP

13

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING

Dikran Toroser PhD ISMPP CMPPTM

Amgen Inc

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

BACKGROUND

bull Data figures tables and images The core of the research articlemdashgive rise to conclusions

bull Without proper planningdesign of the presentation the data can be ignored and even misinterpreted

bull Complex relationships to interpret and understand data fit around the panel itemsmdashfigures images and tables

bull The story is summarized by assembling graphs figures and tables

15

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

THE PROCESS

bull The ldquointegratedrdquo full single report incorporates tables figures main text appendices case report forms technical information etc1

bull Selected study data are disclosed in a more easily consumed formathellipeg publications

bull Interphase between CSRreports and pubs

1Sharing Clinical Trial Data Maximizing Benefits Minimizing Risk Board on Health Sciences Policy Institute of Medicine Washington DC National Academic Press 2015

16

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

OVERVIEW Complexity and volume SIMPLICITY

Trial design amp Registration

Participant Enrolment

Study completion

Regulatory application

Raw dataanalyzable dataset

PUBLICATION

METADATA SUMMARY DATA

Figu

res

and

Tabl

es

17

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

MACROgraphics A DEFINITION

bull Processsteps by which panel items (figs amp tables) are fitted around a main theme

bull Driver Usually Publication Professional

2 distinct processesbull MACRO graphics Building the pub around figs and tablesbull cfhellipMICRO graphics Specific components of each fig and

table

18

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

STORYBOARDING

bull Storyboarding is graphic organization in the form of figures illustrations or images displayed in sequence1

bull Process dates back to the early 1900s used by Walt Disney to captivate audiences

bull Storyboarding is even a feature in standard software eg Powerpoint

1 httpsenwikipediaorgwikiStoryboardhttpwebmitedume-ugofficecommunicationwriting_processpdfhttptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-ahttpwebmitedume-ugofficecommunicationwriting_processpdf

19

The publication form a reflection of the common READING behavioural pattern

bullScientific readers maximize potential of the form when they read bullMakes it is easy to locate data amp compare experiments (methods etc)

bullEasy to write NobullEasy to read Yes Optimized for reading

bullDocument design and use of figures conveys study cornerstonesbullConventional approach uses the IMRaD format is linear

Abstract Introduction Methods Results Discussion Conclusion

Start here Then look at pictures

bull Mya Poe (MIT) Scientific Writing httptextlabiodoc11305190mya-poe--effective-written-communication--storyboarding-abull Pain E (2016) How to (seriously) read a scientific paper Science ldquoI start with the abstracthellipI try to identify prominent 1 or 2 figuresrdquo

httpwwwsciencemagorgcareers201603how-seriously-read-scientific-paperbull Angel Borja (2014) 11 steps to structuring a science paper editors will take seriously (also see UCSD medical writing course)

httpswwwelseviercomconnect11-steps-to-structuring-a-science-paper-editors-will-take-seriouslyhttpswwwelseviercomconnectsix-things-to-do-before-writing-your-manuscript

20

THE GRAMMAR OF SCIENTIFIC COMMUNICATION

bull Science readers do not read chronologically they skimbull They are often easily derailed

ndash When writing pay attention to the derailersndash No unnecessary jargon in the figures or textndash Provide links between visuals and text eg ldquoas shown in Figure 4 rdquo

Gopen and Swan The science of Scientific Writing Science 1990httpwwwamericanscientistorgissuespubthe-science-of-scientific-writing

Readers often want to determine the punchline and main idearesult(s) extremely rapidly

21

OUTLINING approach to writingSometimes an inefficient process

bull Try Storyboarding approachbull Clustersection of the pub is analogous to a ldquoscenerdquo

Abstract Introduction Methods Results Discussion Conclusion

Storyboarding starts hereWith the figuresscenes

Introduction Methods Results Discussion Conclusion

Built around Figures Tables and Imageshellipcf traditional outlinebull Storyboarding 101 Turning Concepts into Visual Forms

Lin Huff-Corzine (1998) httpwwwibiblioorgismarticleshuffcorzinehtmlbull Storyboards in Pharmaceutical Device and Other Scientific Settings

Fisher et al (2008) AMWA Journal 23(3)125-127 httpwwwamwaorgfilesJournal2008v23n3pdf

22

STEP 1 ORGANIZE FIGURES AND TABLESSTORYBOARDING

bull Start with figures and tablesbull Assemble in a ldquostoryboardrdquobull Assess how each figure contributes to the major theme

(ie macrographic approach)

Upfront decisions on whether Figure or tablehellipand which figure or tablehellipUse the figures and tables to focus on your main theme(s)

23

STEP 2 PLAN

After you have your data consider if it is appropriate ldquoscreenplayrdquo for your article

bull Who is the audience and what is the journalndash Level of focus on the subject matterndash Personal familiarity

bull How much space do you havendash Cell Science NEJM ndash Can results be combined with Discussionndash Does the journal require a unique section (eg theory)

24

STEP 3 WRITE IN NON-LINEAR SEQUENCE

bull What was the purpose of the trial bull Readers focus on the results first start with the visualsbull Insert other sections after the above

Introduction Methods Results Discussion Conclusion

ImageFigure

Imagecluster

ImageFigure

25

STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED

bull Add Discussion Introduction amp Conclusions around the Methods and Results (consider the article type)

bull Check for coherence between and across sectionsbull EndFront Matter

ndash Title ndash Abstractndash Acknowledgements References

bull Goodman et al 2008 and 2016 Explanationhellipof the SQUIRE (Standards for Quality Improvement Reporting Excellence) Guidelines BMJ 25e7 httpqualitysafetybmjcomcontent2512e7fullpdf+html

26

STEP 2 PLAN

After you have your data consider if it is appropriate ldquoscreenplayrdquo for your article

bull Who is the audience and what is the journalndash Level of focus on the subject matterndash Personal familiarity

bull How much space do you havendash Cell Science NEJM ndash Can results be combined with Discussionndash Does the journal require a unique section (eg theory)

24

STEP 3 WRITE IN NON-LINEAR SEQUENCE

bull What was the purpose of the trial bull Readers focus on the results first start with the visualsbull Insert other sections after the above

Introduction Methods Results Discussion Conclusion

ImageFigure

Imagecluster

ImageFigure

25

STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED

bull Add Discussion Introduction amp Conclusions around the Methods and Results (consider the article type)

bull Check for coherence between and across sectionsbull EndFront Matter

ndash Title ndash Abstractndash Acknowledgements References

bull Goodman et al 2008 and 2016 Explanationhellipof the SQUIRE (Standards for Quality Improvement Reporting Excellence) Guidelines BMJ 25e7 httpqualitysafetybmjcomcontent2512e7fullpdf+html

26

STEP 3 WRITE IN NON-LINEAR SEQUENCE

bull What was the purpose of the trial bull Readers focus on the results first start with the visualsbull Insert other sections after the above

Introduction Methods Results Discussion Conclusion

ImageFigure

Imagecluster

ImageFigure

25

STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED

bull Add Discussion Introduction amp Conclusions around the Methods and Results (consider the article type)

bull Check for coherence between and across sectionsbull EndFront Matter

ndash Title ndash Abstractndash Acknowledgements References

bull Goodman et al 2008 and 2016 Explanationhellipof the SQUIRE (Standards for Quality Improvement Reporting Excellence) Guidelines BMJ 25e7 httpqualitysafetybmjcomcontent2512e7fullpdf+html

26

STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED

bull Add Discussion Introduction amp Conclusions around the Methods and Results (consider the article type)

bull Check for coherence between and across sectionsbull EndFront Matter

ndash Title ndash Abstractndash Acknowledgements References

bull Goodman et al 2008 and 2016 Explanationhellipof the SQUIRE (Standards for Quality Improvement Reporting Excellence) Guidelines BMJ 25e7 httpqualitysafetybmjcomcontent2512e7fullpdf+html

26

FINAL STEPS

Editing ndash Is all relevant information included

Edit for organization and document designndash Is each section divided logically using subheadingsndash Does the information link clearly across sectionsndash Do the figures support the text

Edit for prose stylendash Is there irrelevant jargon or sections

27

TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS

bull AMA manual of StyleEQUATOR network ndash Types of Pubs Clinical Real World Basic Sciencendash Technical details tables figures statisticsndash Examples of Excellent Figures See Tomrsquos presentation

eg Franzblau (2012) Graphs tables and figures in scientific publicationshttpswwwncbinlmnihgovpubmed22305731

EQUATOR Network httpwwwequator-networkorg28

TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS

bull AMA manual of StyleEQUATOR network ndash Types of Pubs Clinical Real World Basic Sciencendash Technical details tables figures statisticsndash Examples of Excellent Figures See Tomrsquos presentation

eg Franzblau (2012) Graphs tables and figures in scientific publicationshttpswwwncbinlmnihgovpubmed22305731

EQUATOR Network httpwwwequator-networkorg28

MICROgraphicshellip

Beware too much lsquolsquonon-data inkrsquorsquomdash excessive labeling or superfluous features ldquoAlthough each chart page should be self explanatory be judiciousrdquo (Tufte 2001)

29

TYPES of FIGS and TABLES (and components)

bull Tablesbull Tabulationbull Matrixbull Line Graphsbull Survival Plotsbull Scatterplotsbull Histograms and freq Plotsbull Bar Graphsbull Component Bar Graphbull Pie Chartsbull Dot Point Graphs

bull Flow Chartsbull Decision Treesbull Algorithmbull Pedigreebull Mapsbull Westerns bull Northernsbull Illustrationsbull Photographsbull Symbols Patterns Colors

Shading hellipetchellip30

CASE STUDIES

Case study 1ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=6 75 rejectionndash 7 panel items (5 figures 2 tables)

bull Reviewer (composite)ndash Study is of interestndash Limitations of the studyndash Suggestion Revise your manuscript in line with a Brief Report Max of 3

figurestables word limit 2500 words 6-8 pages) 15 references bull ResultOutcome

ndash ~60 reduction in figurestablesndash Successfully accepted as Brief Report

31

CASE STUDIES

Case study 2 ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=43 77 rejectionndash The manuscript had 8 panel items (6 figures 2 tables)

bull Reviewer (composite)ndash Manuscript too long and too many figures and tablesndash Suggestion 1 figure and 1 table 800 words 10 referencesndash Editor Focus on a single item

bull ResultOutcomeOptionsndash Resubmission pending ndash Ongoing workstream

32

SUMMARY

bull Consider augmentingrethinking the outline-based linear model of writing

bull Work on the backbonestoryboard with panel items upfrontbull Build the publication around readers behaviormdashie assume ldquoskim

the picturesrdquo from the reader as well as the refereesbull Simplify upfront to avoid being made to simplify by the Editorbull Experiment during the brainstorming phase

33

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

TYPES of FIGS and TABLES (and components)

bull Tablesbull Tabulationbull Matrixbull Line Graphsbull Survival Plotsbull Scatterplotsbull Histograms and freq Plotsbull Bar Graphsbull Component Bar Graphbull Pie Chartsbull Dot Point Graphs

bull Flow Chartsbull Decision Treesbull Algorithmbull Pedigreebull Mapsbull Westerns bull Northernsbull Illustrationsbull Photographsbull Symbols Patterns Colors

Shading hellipetchellip30

CASE STUDIES

Case study 1ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=6 75 rejectionndash 7 panel items (5 figures 2 tables)

bull Reviewer (composite)ndash Study is of interestndash Limitations of the studyndash Suggestion Revise your manuscript in line with a Brief Report Max of 3

figurestables word limit 2500 words 6-8 pages) 15 references bull ResultOutcome

ndash ~60 reduction in figurestablesndash Successfully accepted as Brief Report

31

CASE STUDIES

Case study 2 ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=43 77 rejectionndash The manuscript had 8 panel items (6 figures 2 tables)

bull Reviewer (composite)ndash Manuscript too long and too many figures and tablesndash Suggestion 1 figure and 1 table 800 words 10 referencesndash Editor Focus on a single item

bull ResultOutcomeOptionsndash Resubmission pending ndash Ongoing workstream

32

SUMMARY

bull Consider augmentingrethinking the outline-based linear model of writing

bull Work on the backbonestoryboard with panel items upfrontbull Build the publication around readers behaviormdashie assume ldquoskim

the picturesrdquo from the reader as well as the refereesbull Simplify upfront to avoid being made to simplify by the Editorbull Experiment during the brainstorming phase

33

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

CASE STUDIES

Case study 1ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=6 75 rejectionndash 7 panel items (5 figures 2 tables)

bull Reviewer (composite)ndash Study is of interestndash Limitations of the studyndash Suggestion Revise your manuscript in line with a Brief Report Max of 3

figurestables word limit 2500 words 6-8 pages) 15 references bull ResultOutcome

ndash ~60 reduction in figurestablesndash Successfully accepted as Brief Report

31

CASE STUDIES

Case study 2 ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=43 77 rejectionndash The manuscript had 8 panel items (6 figures 2 tables)

bull Reviewer (composite)ndash Manuscript too long and too many figures and tablesndash Suggestion 1 figure and 1 table 800 words 10 referencesndash Editor Focus on a single item

bull ResultOutcomeOptionsndash Resubmission pending ndash Ongoing workstream

32

SUMMARY

bull Consider augmentingrethinking the outline-based linear model of writing

bull Work on the backbonestoryboard with panel items upfrontbull Build the publication around readers behaviormdashie assume ldquoskim

the picturesrdquo from the reader as well as the refereesbull Simplify upfront to avoid being made to simplify by the Editorbull Experiment during the brainstorming phase

33

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

CASE STUDIES

Case study 2 ndash Key manuscriptndash Built out using conventional linear model ndash Target Journal IF=43 77 rejectionndash The manuscript had 8 panel items (6 figures 2 tables)

bull Reviewer (composite)ndash Manuscript too long and too many figures and tablesndash Suggestion 1 figure and 1 table 800 words 10 referencesndash Editor Focus on a single item

bull ResultOutcomeOptionsndash Resubmission pending ndash Ongoing workstream

32

SUMMARY

bull Consider augmentingrethinking the outline-based linear model of writing

bull Work on the backbonestoryboard with panel items upfrontbull Build the publication around readers behaviormdashie assume ldquoskim

the picturesrdquo from the reader as well as the refereesbull Simplify upfront to avoid being made to simplify by the Editorbull Experiment during the brainstorming phase

33

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

SUMMARY

bull Consider augmentingrethinking the outline-based linear model of writing

bull Work on the backbonestoryboard with panel items upfrontbull Build the publication around readers behaviormdashie assume ldquoskim

the picturesrdquo from the reader as well as the refereesbull Simplify upfront to avoid being made to simplify by the Editorbull Experiment during the brainstorming phase

33

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

THANK YOU

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

SOME ERRORS IN REPORTING

QUANTITATIVE INFORMATION

Tom Lang MATom Lang Communications

and Training International

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

36

Qualities of Good Visuals

Help readers understand find remember and use information

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

37

Qualities of Good Visuals

Intelligence ldquoknowing what to attend tordquo

Help readers pay attention to the right things without getting distracted by

looking at the wrong things

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Fundamentals of Presenting Data

What level of detail should you show

bull Individual data points

bull Groups of data

bull Comparisons of individual data points or groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting individual data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

bullbull

bull

bullbull

bullbull

bull

bull

bull

bull

bullbullbull bull

bull

bull

bull

bullbull

Presenting groups of data points

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Comparing groups of data

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphs

bull The wrong medium problem

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

45

600

500

400

300

200

100

0

Good for projection poor for publication

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

46

Good for publication poor for projection

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphsbull The wrong-focus problem

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

48

Things That Reportedly Taste Like Chicken

AlligatorTapir

EscargotSnake

EmuCrickets

KFCChickeny-ness

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

49

Things That Reportedly Taste Like Chicken

Alligator

Tapir

Escargot Snake

Emu

Crickets

KFC

Chickeny-ness

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphsbull The data overload problem

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

10

9

8

7

6

5

4

3

2

1

00 1 2 3 4 5 6 7 8 9 10

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphs

bull The suppressed zero problem

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

54

109876

10 59 48 37 26 15 0

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

55

10 10 109 9 98 8 87 7 76 6 65 5 5

43 12 010

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphs

bull The elastic scale problem

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

57

The Elastic Scale Problem

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphs

bull The passive comparison problem

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

59

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

60

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

61

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

Errors in Graphs

bull The unnecessary dimension problem

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

63

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

64

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

THANK YOU

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS

Charles J Turck PharmD BCPS BCCCPPrincipal and CEO ScientiaCME LLC

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

67

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

THE INFORMATION AGE

bull The lay personrsquos exposure to information newspapersndash 1986 40 dayndash 2007 174 day

bull In healthcarendash 25000 English-language

articles published week

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

68

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

THE INFORMATION AGE

Hilbert M Mapping the dimensions and characteristics of the worlds technological communication capacity during the period of digitalization (1986-20072010) World TelecommunicationICT Indicators Meeting (WTIM-11) December 7-9 2011

Ovid Technologies Available at ovidsptxovidcom Accessed January 8 2016Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

69

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS YOU SEE THEM ALL OVER THE INTERNET

httpwwwstatscominfographicsasp70

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

BACKGROUND

bull Commercebull Strategy

ndash Covert marketingndash Effective rollout campaignsndash Copyrightndash Embedded website URLs

71

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

WHAT ARE THEY

Infographics hellip

72

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

SEARCHES GOOGLE INSIGHTS

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

73

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

bull nounndash a visual image such as a chart or diagram used to

represent information or data

bull originndash 1960s (as adjective) blend of INFORMATION and

GRAPHIC

OXFORD DEFINITION

httpwwwoxforddictionariescomusdefinitionamerican_englishinfographic

74

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

SPECIFIC DEFINITION ndash AND A DISTINCTION

bull Graphicsbull Data visualizations

ndash Visual representations of numerical values

bull Infographicsndash A larger graphic design that

combines data visualizations illustrations text images

ndash Tells a complete story

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 201375

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHAT ARE THEY

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 76

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 77

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 78

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKINFOGRAPHICS WHY DO THEY WORK

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 79

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKITrsquoS ALL ABOUT CONTEXT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 80

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 81

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013 82

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS WHY DO THEY WORKTHE PICTURE SUPERIORITY EFFECT

Krum R Cool infographics Effective communication with data visualization and design 1st ed Wiley 2013

bull Precise statistic debunked

bull Too simple a stat learning depends on too many variables

bull hellip but a useful framework

Thalheimer W People remember 10 20Oh Really 2017 httpwwwwillatworklearningcom 200605people_rememberhtml Accessed January 6

83

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICSrsquo APPLICATIONShellip

hellip So how about in healthcare

84

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

bull Neil Mehta MD

bull Associate Professor of Internal Medicine

bull Director of Education Technology Cleveland Clinic Lerner College of Medicine

bull Web Editor for Journal of General Internal Medicine

bull Working on the ldquoIBM Watson Goes to Medical Schoolrdquo project

85

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

vs

Mehta N Infographics Can they make reading journals easier October 20 2012 httpblogedutechblogspotcom201210infographics-can-they-make-readinghtml Accessed January 6 2017

INFOGRAPHICS APPLIED TO THE BIOMEDICAL LITERATURE

86

INFOGRAPHICS IN HEALTHCARE

Turck CJ et al A preliminary study of health care professionalsrsquo preferences for infographics versus conventional abstracts forcommunicating the results of clinical research J Contin Educ Health Prof 201434S36-8

87

ABSTRACT-INFOGRAPHIC COMPARISON IN OUR SURVEY

vs

88

OUR STUDY

bull Which format is a more effective way of conveying information in each of the following settingsndash Social media site (eg Facebook)ndash Online medical journalndash Print medical journal

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

ndash Drug package insertndash Pharmaceutical company

webpage

89

OUR STUDY

bull Which format allows for a quicker more efficient readbull Do you think that either format would allow you to

remember its content for a longer period of time If so which

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

90

DESCRIPTIVE RESULTS

bull Out of 15320 surveyed 107 responses

bull 070 response rate

142

280430

95 38

Figure 1 Survey Respondents by Age Group

30-3940-4950-5960-69ge70

91

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

ABSTRACT-INFOGRAPHIC COMPARISON IN OUR SURVEY

vs

88

OUR STUDY

bull Which format is a more effective way of conveying information in each of the following settingsndash Social media site (eg Facebook)ndash Online medical journalndash Print medical journal

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

ndash Drug package insertndash Pharmaceutical company

webpage

89

OUR STUDY

bull Which format allows for a quicker more efficient readbull Do you think that either format would allow you to

remember its content for a longer period of time If so which

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

90

DESCRIPTIVE RESULTS

bull Out of 15320 surveyed 107 responses

bull 070 response rate

142

280430

95 38

Figure 1 Survey Respondents by Age Group

30-3940-4950-5960-69ge70

91

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

OUR STUDY

bull Which format is a more effective way of conveying information in each of the following settingsndash Social media site (eg Facebook)ndash Online medical journalndash Print medical journal

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

ndash Drug package insertndash Pharmaceutical company

webpage

89

OUR STUDY

bull Which format allows for a quicker more efficient readbull Do you think that either format would allow you to

remember its content for a longer period of time If so which

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

90

DESCRIPTIVE RESULTS

bull Out of 15320 surveyed 107 responses

bull 070 response rate

142

280430

95 38

Figure 1 Survey Respondents by Age Group

30-3940-4950-5960-69ge70

91

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

OUR STUDY

bull Which format allows for a quicker more efficient readbull Do you think that either format would allow you to

remember its content for a longer period of time If so which

Abstractmuch more

Abstract slightly more

NeutralInfographic

slightly more

Infographic much more

1 2 3 4 5

90

DESCRIPTIVE RESULTS

bull Out of 15320 surveyed 107 responses

bull 070 response rate

142

280430

95 38

Figure 1 Survey Respondents by Age Group

30-3940-4950-5960-69ge70

91

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

DESCRIPTIVE RESULTS

bull Out of 15320 surveyed 107 responses

bull 070 response rate

142

280430

95 38

Figure 1 Survey Respondents by Age Group

30-3940-4950-5960-69ge70

91

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

Chart1

Figure 1 Survey Respondents by Age Group

142

95

38

014

028

043

0103

0037

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

30-39
40-49
50-59
60-69
ge70

Sheet1

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Age Group
30-39		140
40-49		280
50-59		430
60-69		103
ge70		37
	To resize chart data range drag lower right corner of range

DESCRIPTIVE RESULTS

92

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Chart1

Figure 2 Participants profession

Figure 2 Survey respondentlsquos professions

[]

[]

[]

[]

[]

[]

039

001

0086

0029

0495

001

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

Physician
PA
NP
Healthcare admin
RN
Other non-healthcare

Sheet1

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

	Figure 2 Participants profession
Physician		390
PA		10
NP		86
Healthcare admin		29
RN		495
Other non-healthcare		10

SETTING OVERALL RESPONSE

Setting Median Mean Favors

Social media 5 421 IOnline journal 4 344 IPrint journal 3 286 ~ADrug package insert summarizing clinical trial findings

4 360 I

Pharma company summarizing study findings online

4 386 I

A = abstract I = infographic 93

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

EFFICIENCY amp RETENTION OVERALL RESPONSE

Topic Median Mean Favors

Efficiency 5 413 IFactual retention 4 394 I

A = abstract I = infographic

94

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

INFERENTIAL STATISTICS

bull Are there any differences between subgroups of interestndash Physician vs non-physicianndash Different age categories

bull Statisticsndash Wilcoxon rank sumndash Adjusted for multiple side-by-side comparisons when gt 2

subgroups (age)

95

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

SUBGROUP ANALYSES

bull Examined for the different questions and settings (eg social media package insert etc) ndash Handfuls of statistically significant differencesndash Younger cohorts favored infographics more than olderndash Journals

bull Online MDs neutral on Irsquos non-MDs favored Irsquosbull Print MDs preferred Arsquos non-MDs neutral

ndash In all other settings all subgroups preferred infographicsbull Except age 70+ neutral in social media

96

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

SUMMARY OF FINDINGS

bull Overallndash Infographic preferred in all but print medical journalsndashEfficiency and retention responses favor infographics

regardless of subgroup analyses (median score ge 4 for all subgroups)

97

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

TURCK ET ALCONCLUSION AND FUTURE DIRECTIONS

bull Findings warrant independent replicationbull Infographic vs abstracts a false choice bull Infographic format may promising additionbull Standardsguidelines for biomedical infographics

98

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

WHERE ELSE IN THE LITERATURE

bull Biomedicine increasingly infographics are starting to be studiedbull Publications 10 in 2016 3 in 2015bull Examples of research

ndash Characteristics of general infographic effectiveness for infographicsrsquo sake (eg action-oriented titles1)

ndash Improvement of retention in patients23 and healthcare professionals45 using surrogate markers like eye-trackers2 and questionnaires3

ndash Infographics are the same or better than static media3 underperform vs video6

bull One limitation no consistent measure of infographic effectiveness across studies

1 Wansink B Robbins R Am J Health Behav 201640779-87 2 Wolpin S et al Comput Inform Nurs 201634288-96 3 Comello ML et al J Med Internet Res 201618e237 4 Crick K Hartling L PLoS One 201510e0140029 5 Yoon S Cohen B Cato KD et al Visualization of data regarding infections using eye tracking techniques J Nurs Scholarsh 201648244-53 6 Occa A Suggs LS J Health Commun 2016211-11

99

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

100

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

STATE OF INFOGRAPHICS IN BIOMEDICINE AS A WHOLE

101

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

THANK YOU

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

bull To ask a question please type your query into the QampA boxbull To ensure anonymity before sending please choose the drop-

down box option Hosts Presenters and Panelists Otherwise ALL audience members will be able to see your submitted question

QUESTIONS

103

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

UPCOMING ISMPP US

DATE TOPIC FACULTYFebruary 22nd Enhancing

Collaboration Between Publications and HEOR Teams

Rob Matheis Executive Director Global Scientific Communications CelgeneJennifer Tighe Senior Manager Global Medical Affairs Celgene

Moderator Tom Drake Global Outcomes Group Inc

March 2017 Highlights of the European Meeting of ISMPP

European Programme Committee

104

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING

THANK YOU FOR ATTENDING

bull We hope you enjoyed todays presentation Please check your email for a link to a survey that should take a few minutes to complete We depend on your feedback and take your comments into account as we develop future educational offerings Thank you in advance for your participation

105

• THANK YOU FOR JOINING ISMPP U TODAY
• ISMPP WOULD LIKE TO THANK
• ISMPP ANNOUNCEMENTS
• Become an ismpp CMPPtrade
• FOR YOUR BEST ISMPP U EXPERIENCE
• QUESTIONShellip
• GRAPHICAL PRESENTATION OF DATA IN MEDICAL PUBLICATIONS
• Introductions
• Introductions CONTD
• Introductions CONTD
• Introductions CONTD
• OBJECTIVES
• DISCLAIMER
• GRAPHS FIGURES AND TABLES USING VISUAL ITEMS IN PUBLICATION THEME BUILDING
• BACKGROUND
• THE PROCESS
• OVERVIEW Complexity and volume SIMPLICITY
• MACROgraphics A DEFINITION
• STORYBOARDING
• The publication form a reflection of the common READING behavioural pattern
• THE GRAMMAR OF SCIENTIFIC COMMUNICATION
• OUTLINING approach to writingSometimes an inefficient process
• STEP 1 Organize Figures and tablesSTORYBOARDING
• STEP 2 PLAN
• STEP 3 WRITE IN NON-LINEAR SEQUENCE
• STEP 4 BUILDING OUTmdashAFTER VISUALS ARE DETERMINED
• FINAL STEPS
• TYPES OF GRAPHS TABLES FIGURES PRODUCING INDIVIDUAL PANEL ITEMS
• MICROgraphicshellip
• TYPES of FIGS and TABLES (and components)
• CASE STUDIES
• CASE STUDIES
• SUMMARY
• Thank you
• Some Errors in Reporting Quantitative Information
• Qualities of Good Visuals
• Qualities of Good Visuals
• Fundamentals of Presenting Data
• Slide Number 39
• Slide Number 40
• Slide Number 41
• Slide Number 42
• Slide Number 43
• Errors in Graphs
• Slide Number 45
• Slide Number 46
• Errors in Graphs
• Slide Number 48
• Slide Number 49
• Errors in Graphs
• Slide Number 51
• Slide Number 52
• Errors in Graphs
• Slide Number 54
• Slide Number 55
• Errors in Graphs
• Slide Number 57
• Errors in Graphs
• Slide Number 59
• Slide Number 60
• Slide Number 61
• Errors in Graphs
• Slide Number 63
• Slide Number 64
• Thank you
• WHAT ROLES DO INFOGRAPHICS PLAY IN MEDICAL COMMUNICATIONS
• Slide Number 67
• The information age
• The information age
• Infographics you see them all over the internet
• Background
• What are they
• Searches google insights
• OXFORD Definition
• Specific Definition ndash and a distinction
• Infographics what are they
• Infographics why do they work
• Infographics why do they work
• Infographics why do they work
• Slide Number 80
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographics why do they workThe picture superiority effect
• Infographicsrsquo applicationshellip
• Infographics applied to the biomedical literature
• Infographics applied to the biomedical literature
• Infographics in healthcare
• Abstract-infographic comparison in our survey
• Our study
• Our study
• Descriptive Results
• Descriptive Results
• Setting Overall Response
• Efficiency amp Retention Overall Response
• Inferential statistics
• Subgroup analyses
• Summary of Findings
• Turck et alConclusion and Future Directions
• Where else in the literature
• State of infographics in biomedicine as a whole
• State of infographics in biomedicine as a whole
• Thank you
• Slide Number 103
• UPCOMING ISMPP US
• THANK YOU FOR ATTENDING