ThaiFood@Home

Process BookCholtichakorn Craig Ke Du

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ThaiFood@Home We will be creating a blog on cooking Thai food at home. There will be simple instructions on how to make authentic Thai dishes, kitchen essentials people might not normally have, and where to get the ingredients in San Francisco.

Project Brief

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ThaiFood@HomeUser 1Simplicity on how to follow the recipeClean designWhere to get the Thai ingredients in SF

User 2Simple video on how to prepareEasy recipe without too much prep. (they can be intimidating)Nice Thai food picsHistory of each Thai foodWhere to get Thai ingredient

User 3It would be nice to see some creative menus that twist Thai recipes in to the new dish.

People were interested in topics like how to store the food, where to get ingredients, and the history of the dishes. We will be sure to put information on those topics in an easy to find way on the site. There were also requests for videos on how to prepare so we might make that a feature down the road.

User Research Survey Analysis

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ThaiFood@Home1. Eatingthaifoodhttp://www.eatingthaifood.comLayout: Clean and simpleColor: Earthy and homeyFonts: Classic and simpleTechnical: Simple functionality that keeps it about the nice photos and simple conceptCompetitive Analysis

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ThaiFood@Home2. Thaitablehttp://www.thaitable.comLayout: Too busy and low end lookingColor: Poor combination of too many images and colorsFonts: Generic and not enough heirarchyTechnical: Too much information and different places to click. Makes it confusing and overwhelmingCompetitive Analysis

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ThaiFood@Home3. Thaifoodtonighthttp://www.thaifoodtonight.com/thaifoodtonight/recipes.htmLayout:Very busy, too many different places to goColor: The colors are unappetizing, and because there are too many links and images - the color actually adds to the chaos of the pageFonts: Poor attempt to look international with the fonts. Clunky and dark with too many things in boldTechnical: Serviceable and functional, but too many choices and icons and stuff everywhere

Competitive Analysis

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ThaiFood@Home Our target audience is multi-cultural, and a broad age range. They are business people, restaurant workers, and students. Their sala-ries range from 25-125k, and they have varied backgrounds and interests.

Target Audience

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ThaiFood@Home In our interviews, we found some surprising results. Generally people were interested in cooking Thai at home. But they were getting their information from Thai friends or cook books. So we will need to get people to our site in some way. They spent an average of 3 hours a day on the computer looking at various sites, not cooking sites, mostly social and shopping. They were on mixed use hand held and laptop devices. People were interested in topics like how to store the food, where to get ingredients, and the his-tory of the dishes. We will be sure to put information on those topics in an easy to find way on the site. There were also requests for videos on how to prepare so we might make that a feature down the road.Online User Habits

Interview and analysis

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Personas

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ThaiFood@Home

Flow Chart

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ThaiFood@Home

PersonasContent Audit

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