th35 social media presentation
DESCRIPTION
Use Social Media to Get Construction Work is a presentation of efficient web promotion for the CONEXPO-CON/AGG 2011 audience.TRANSCRIPT
The AsphaltPro’sSandy Lender Presents
Using Online Social Using Online Social Media to Get Media to Get Construction WorkConstruction Work
Social Media Networking
Stats (you don’t need to write these down) Your potential customer is online and watching Your DOTs have sites/blogs; check them out Build an audience now; sell to its members later Planning an open house for the fall? Cultivate
your “friendlies” now. If you don’t have a website, you don’t exist.
Make it Easy on Yourself: Prep Offline
E-mail address(es) Password(s) Signature/tagline; http://wisestamp.com Bio (long and short) Mission statement Images Site & group URLs All in a folder on your desktop where you can find
it easily…
Sites on Which to be Seen
http://www.LinkedIn.com Your state DOT’s blog, yahoo e-mail group Your state pavement or construction association’s
blog(s), yahoo group(s) http://www.examiner.com Believe it or not: http://twitter.com and
www.facebook.com Others to discuss (newspaper article comments—
you don’t have to be first, just salient) (you’d rather be a source IN the article) (YouTube)
Quick facebookDos and Don’ts
AASHTO’s use for legislative goals Some facebook “DO NOTs” How to create a business page; better for SEO How to post an event; invite people Visit www.facebook.com/ads/create for target
demographics info, even if you’re not advertising How to seek “friendships”; likes; tag www.allfacebook.com/facebook-marketing-dictionary Schedule updates in facebook Connect to make your life
easier; SocialOomph, Sendible, HootSuite, http://laterbro.com
A Little DeeperTwitter Dos and Don’ts
Follows and followers; http://twittergrader.com Truncate your bio; use keywords 140 characters; learn ur shortcuts; http://twictionary.com Hashtags; #followfriday; twitter gatherings; trending topics Lists; twibes; twellow; tweet adder—and how these will
improve your experience/outreach; retweets http://twitblocker.com www.tweetdeck.com http://twitter.com/sandylender; @sandylender
LinkedIn DiscussionPart I
Groups to Check Out Construction Management (8,338) Linking CONSTRUCTION (33,135) IGGA (grinding) Highway Design Engineers (265) Highway Maintenance Professionals (1,196) ASCE (15,674 with 5 subgroups) Building Green, a Sustainability Group (9,727) Highway and Transportation Engineering Professionals (great job
networking) International Road Safety (629) Road Builders Professional Group (704) Industrial Minerals Network (1,568) Infrastructure Management & Technical Support (966 with 2 subgroups) Asphalt Shingle Recyclers Association (50)
LinkedIn DiscussionPart II
More than 60 million professionals use LinkedIn to exchange information, ideas and opportunities.
Find the people & knowledge you need to achieve your goals. (follows and followers)
Control your professional identity online. Join groups—don’t spam them. Use apps to start conversations, add value
SlideShare TripIt
LinkedIn DiscussionPart III
Ask and answer questions. Give and request recommendations. When requesting connections, type a message in
the request field—don’t use the LinkedIn auto-request.
Fast Blog Notes
Blogs=dynamic (SEO); websites=static www.blogger.com (pros & cons) www.wordpress.com (pros & cons) Comments; moderating; be active in controlling
content of both posts and comments Visit/comment elsewhere Let’s discuss “comment etiquette abroad”—chat
elsewhere, but don’t spam and don’t fight Tomorrow’s F36 session is devoted to blogs—we
can’t cover it all here
Point: Get Recognized
Build your brand Build your good name—distance from ?able one You want DOTs, state engineers, commercial
developers, LEED project managers, or the store owner down the street who’s looking to repave his parking lot to recognize your company name & logo as a professional, friendly, quality, competent, community company when he/she/they have a project ready to go.
Connect with Your Presenter and The AsphaltPro
www.TheAsphaltPro.com www.AuthorSandyLender.com www.TheAsphaltForum.blogspot.com – blog [email protected] http://www.linkedin.com/in/sandylender http://twitter.com/sandylender