tforum 2016 central wyoming college - making the shift
TRANSCRIPT
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MakingThe Shift. A college website that empowers, engages and converts
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Central WyomingCollege
Community CollegeRiverton, Wyoming2,200 Students50+ Degree ProgramsReal peopleReal experienceReal value
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The Shift becomes clear.
Competition growing
Enrollment stagnant/decreasing
Increase in online usage
Increase in mobile usage
Need to market, cannot expect students to reach out to us
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The problems we discovered.
Text Heavy
Difficult to navigate
Overwhelming/intimidating
Not mobile friendly
Outdated look
Difficult to update & manage 2009 2011 2013 2015
Page views first quarter over the years
416,000
451,000
397,000
332,700
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Time to try a new approach.
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Why now? To reach potential students
Like these REAL students
DylanActive student involved in
film club, speech & debate and works in the
mailroom. Loves his truck, being outdoors and concerts. Pavillion,
Wyoming
Piper EricCaptain of the rodeo
team, double majoring in agri-business and farm-
ranch management. Crowheart, Wyoming
Full time student who works for the Arapaho
Tribe. I chose social science so I can teach and
help students.” Albuquerque, New Mexico
JustinNon-traditional student
passionate about computers. “I eat sleep
and breathe computers.” Riverton,
Wyoming
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How?With a new website and CMS.
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Website goalsFeeling of knowing
someone before setting foot on campus
Approachable, friendly
Simplified information
Great imagery
Share stories
User focused
Introduce faculty/staff
Increased usability
Clear CTA’s
Easy to apply
Empowers
Engages
Converts
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Track-it. See what works, what doesn’t.
Watch analyticsWhat pages are being visited on the website?
Track CTA’sAre students contacting us? Applying?
EnrollmentAre enrollments increasing? Are application numbers going up?
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Making the Shift.
A website and content management system focused on engagement and conversions.