#tfm16 5 easy things you must do to improve your search rankings
TRANSCRIPT
5 easy things you must do to improve your search rankingsKelvin Newman @ TFM 2016
Who is this guy?Kelvin Newman - Founder of BrightonSEO
@kelvinnewman
http://www.slideshare.net/kelvinnewman
@kelvinnewman
@kelvinnewman
What this presentation isn’t?
@kelvinnewman
You know what, SEO is amazing…
You should do some of that stuff
“ “
@kelvinnewman
I’m going to assume you’re more interest in how to do SEO,
rather than why
So I’ve got five practical things you can do to get more from the
search engines.
@kelvinnewman
@kelvinnewman
1. How your home page affects search results
@kelvinnewman
2. When to release your next big piece of content?
@kelvinnewman
3. How to easily speed-up your site
@kelvinnewman
4. How to brainstorm content ideas
@kelvinnewman
5. How to learn the problems your customer really have
@kelvinnewman
Let’s get started…
@kelvinnewman
1. How your home page affects search results
Using Fundamental SEO Best Practice
@kelvinnewman
Perfectly Optimised Page
Technical Content UsabilityEvery element can be understood by search
engines.
What you do is obvious and described in the same
words your customers use.
The page loads quickly and looks as it should across
multiple devices.
There’s enough text to both answer the immediate
questions your customers have and cover variations in how you describe what you
sell.
There’s a clear “next step” for customers that benefits
you and the visitor.
Clear signals are sent about the relative importance of the text on the page using common semantic mark
up.
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What search phrase is this page targeting?
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This is an h1
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This describes what the page is about
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What’s the next step
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And loads of keyword variations and related words you’d expect
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And load of other text when you scroll and across the tabs
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Is this page perfect? Probably not but it’s a lot better than some of
it’s rivals for the ranking.
@kelvinnewman
2. When to release your next big piece of content?
Using Google Trends
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Who got more searches?
@kelvinnewman
Who got more searches?
13,600,000
5,000,000
Which gets more searches?
5,000,000
1,500,000
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Which gets more searches?
@kelvinnewman
Which gets more searches?
7,480,000 20,400,000
@kelvinnewman
Which gets more searches?
beach wedding dresses
designer wedding dresses
@kelvinnewman
Which gets more searches?
beach wedding dresses
designer wedding dresses
74,000
22,200
@kelvinnewman
These all came from Google Keyword Planner
https://adwords.google.co.uk/KeywordPlanner
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But there’s a better tool
@kelvinnewman
Which month of the year is the most popular to search for Gym
Membership?
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OK, what about a slightly harder one…
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What about the second most popular month for Gym
Membership?
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What about Contact Lenses?
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Why?
@kelvinnewman
Halloween?
@kelvinnewman
3. How to easily speed-up your site
Using Accelerated Media Pages
@kelvinnewman
For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t
have to be that way.
The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the
vision that publishers can create mobile optimized content once and have it load
instantly everywhere.
https://www.ampproject.org/
@kelvinnewman
@kelvinnewman
Google’s way of speeding up the web.
While doing their business model no harm
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It’s easy on Wordpresshttps://wordpress.org/plugins/amp/
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If not you’ll need your developers help
@kelvinnewman
4. How to brainstorm content ideas
Using 6-3-5 Brainwriting and word clouds
@kelvinnewman
Word-cloud the most socially
popular pages and look for the
patterns.
@kelvinnewman
Try 6-3-5 Brain-Writing as an ego free brainstorming approach
https://en.wikipedia.org/wiki/6-3-5_Brainwriting
@kelvinnewman
A group-structured brainstorming technique aimed at aiding
innovation processes by stimulating creativity developed by Bernd
Rohrbach.
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6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet
within 5 minutes.
They then pass sheet to the next participant.
This repeats for six rounds.
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108 ideas generated in 30 minutes
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5. How to learn the problems your customer really have
Using Answer the Public
@kelvinnewman
The Jar-Jar Binks Hypothesis
But they often do…Nobody sets out to make something shit
@kelvinnewman
This is IMDB Reviews
http://blog.moertel.com/posts/2006-01-17-mining-gold-from-the-internet-movie-database-part-1.html
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This is a normal distribution “bell curve”
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Most content is average
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Understanding our audience interests shorten the odds of our content success
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Cover all the sensible
suggestions from
answerthepublic.com
@kelvinnewman
it takes the ideas from
Google suggestThe questions your
audience are asking
Next brightonSEO.
Friday 7th of April, 2017 at the Brighton Centre
Free tickets released 7th of November.
Last time sold out in fifteen minutes.
Thanks for listeningKelvin Newman - Founder of BrightonSEO
@kelvinnewman
http://www.slideshare.net/kelvinnewman