tips on ways to improve search rankings

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Tips on Ways to Improve Search Rankings 2/24/2014 SOVA INFOTECH http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-search- rankings/ Today, I am going to address a very popular topic: Drop in search ranking and ways to improve them. This is one of the most common questions that most businesses with an online platform tend to ponder upon at some point of time. There can be multiple reasons behind drop in search ranking. Some of them can be controlled and some may be beyond control like changes in algorithm. According to Matt Cutts, the head of Google’s search spam team, user experience has a lot to do with search ranking. The design of your website may have been pretty good when it was launched few years before but user expectation has changed considerably since then and this may affect your search ranking considerably. Remember that a website that looks really cool do not have a significant role to play in bettering user experience. On the contrary, a good responsive website ensures better user experience and has the capacity to meet with all expectation. Here are some ways to fix falling rank and improve user experience: Incorporation of Internal Links Makes Websites Much More User Friendly The biggest mistake that most websites encounter now is forgetting about internal links wherein your web pages are linked with each other. While placing internal links, most of you use rich anchor texts and this is not a notable practice either. The key to leveraging internal links lies in avoidance of rich anchor texts. Do not expect immediate results here. This procedure is time consuming and will take up at least three months to show the results.

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Drop in search ranking and ways to improve them. This is one of the most common questions that most businesses with an online platform tend to ponder upon at some point of time. There can be multiple reasons behind drop in search ranking. Some of them can be controlled and some may be beyond control like changes in algorithm.

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Page 1: Tips on Ways to Improve Search Rankings

Tips on Ways to Improve Search Rankings

2/24/2014 SOVA INFOTECH

http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-search-rankings/

Today, I am going to address a very popular topic: Drop in search ranking and ways to

improve them. This is one of the most common questions that most businesses with an

online platform tend to ponder upon at some point of time. There can be multiple reasons

behind drop in search ranking. Some of them can be controlled and some may be beyond

control like changes in algorithm.

According to Matt Cutts, the head of Google’s search spam team, user experience has a

lot to do with search ranking. The design of your website may have been pretty good

when it was launched few years before but user expectation has changed considerably

since then and this may affect your search ranking considerably. Remember that a

website that looks really cool do not have a significant role to play in bettering user

experience. On the contrary, a good responsive website ensures better user experience

and has the capacity to meet with all expectation.

Here are some ways to fix falling rank and improve user experience:

Incorporation of Internal Links Makes Websites Much

More User Friendly

The biggest mistake that most websites encounter now is forgetting about internal links

wherein your web pages are linked with each other. While placing internal links, most of

you use rich anchor texts and this is not a notable practice either. The key to leveraging

internal links lies in avoidance of rich anchor texts. Do not expect immediate results here.

This procedure is time consuming and will take up at least three months to show the

results.

Page 2: Tips on Ways to Improve Search Rankings

Updated Designs Win More Visitors

Updated designs include an updated code as well.

The out-dated designs can leave the visitors with the

impression that you are also running an out-dated

business or that you simply do not care about your

website or the content published therein. There had

been significant changes in Google algorithm in the

course of last few years and each of these changes

has necessitated alterations in search engine

optimisation techniques. Users land up on websites

with the hope of locating a trustworthy name. If your

design raises eyebrows, you will probably be driving

the visitors away.

Websites Must Load Within Four

Seconds

If your website takes too long to load, your visitors

will move on to the next available option. Loading

time affects search ranking, bounce rate, page views

and even the revenue earned of it. You can use

Google Page Speed. Just sign up and follow a few

steps. You will see a rise in the loading speed of

your website.

Page 3: Tips on Ways to Improve Search Rankings

Never Build Links to Pages That

Noticed a Drop in Rank

When your ranking drops, the very first thing that comes

to mind is building more links. Build links but not to the

page that dropped in ranking. Google is quite smart and

can easily detect webpages that are gaining links at an

unnatural pace. So, if you build too many links for that

page, its rank will drop further. But if you build links to

other pages avoiding rich anchor text usage, your rank

will not just stabilise but may increase as well. This helps

to increase overall site authority and thus all the

keywords will start ranking higher.

Phone: 020 7096 1019

Fax: 020 7702 4125

Suite 508

1 Alie Street

London E1 8DE

United Kingdom

WWW.SOVAINFOTECH.COM

SEO Company London

Upgrade Web Page to be Ranked

by Google Faster

This technique is the simplest of all strategies and this

is also one of the most effective ones. Google prefers to

rank the fresh pages to the stale and old ones. Thus, by

adding updated image and content to web page, you

can create a better user experience. This will allow

people to stay longer on your website and increase the

chance of linking to website and sharing content on

social web as well.

Page 4: Tips on Ways to Improve Search Rankings

Numbers (1/2/3…)

How to / why

You

Free

Blog post

Tips

Best

Great

Tricks

Increase Click Through

Rate to Get Noticed

If you log into Google Webmaster Tools account, you will

find that Google tracks the click through rate. One

technique to increase search traffic is through increased

ranking and the other technique is by increasing the click

through rate. If the search engine finds out that your click

through rate is very low, it may drop your position as this

tell the search engines that your listing is not relevant.

Optimisation of title tag and Meta descriptions will help to

increase the click through rate. You can use following

words within the Meta tag as they get clicked on more:

(reference from:

http://www.quicksprout.com/2014/02/12/why-your-search-

rankings-are-dropping-and-7-ways-to-fix-it/)

Google Authorship will also help you to increase the click

through rate.

If you want to track and improve ranks, you can leverage

the above discussed points. You will see the results if you

apply all these tactics but remember that the rankings will

not bounce back immediately. Few months are required

after implementing these strategies before you see the

results.

So, what are you doing to improve ranking? Tell us in the

comments section.

http://www.sovainfotech.com/seo/seo-company-london-tips-on-ways-to-improve-search-

rankings/