text typology_ analysis

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CORPUS OF BEAUTY PRODUCTS ADVERTISEMENTS Sources: Glamour, Cosmopolitan, Elle (British Edition) Time frame: January June 2014 SKINCARE PRODUCTS 1. Estēe Lauder: Advanced Night Repair (Synchronized Recovery Complex II) Our no. 1 serum now better than ever. Inspired by DNA research. Lack of sleep. Is it ageing the look of your skin too fast? New research says-it is. New. Advanced Night Repair Our major innovation: for the first time, this comprehensive serum supports a natural night-time purification process vital to younger-looking skin. This powerful new formula with exclusive Chronnolux CB Technology helps skin's natural nightly renewal. Tested and proven*: Lines and wrinkles look significantly reduced. Skin feels smoother, hydrated and stronger. Looks younger, radiant, more translucent and even toned. Wake up to more beautiful-looking skin-every day. Proven effective for all ethnicities. 25+ Patents Worldwide. ** *Consumer testing. **Patents and patents pending. INSTRUCTIONS FOR USE: • Apply on clean skin before your moisturiser. • Use several drops. • Smooth in gently all over face and throat. NIGHTLY RITUAL Maximise your experience for younger, healthier-looking skin with this nightly ritual: • Apply a drop on each fingertip of one hand. • Touch fingertips of both hands together. • Massage serum over face and neck, starting at the centre, outward. (Glamour February 2014: 1-2/ Cosmopolitan February 2014: 1-2/ Elle February 2014: 6-7) 2. CLINIQUE Superdefense Daily Defense Moisturizer Give your skin a healthy start. New Superdefense.Moisture, antioxidants and SPF ... all in our Daily Defense Moisturizer SPF 20. You know what your body needs in the morning. New Superdefence SPF 20 is here to help skin get a great sendoff. There's all-day skin-typed hydration for a healthy moisture barrier. Antioxidants, too. 184

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Page 1: Text Typology_ Analysis

CORPUS OF BEAUTY PRODUCTS ADVERTISEMENTS

Sources: Glamour, Cosmopolitan, Elle (British Edition)

Time frame: January –June 2014

SKINCARE PRODUCTS

1. Estēe Lauder: Advanced Night Repair (Synchronized Recovery Complex II) Our no. 1 serum now better than ever. Inspired by DNA research.

Lack of sleep. Is it ageing the look of your skin too fast? New research says-it is.

New. Advanced Night Repair

Our major innovation: for the first time, this comprehensive serum supports a natural night-time

purification process vital to younger-looking skin.

This powerful new formula with exclusive Chronnolux CB Technology helps skin's natural

nightly renewal.

Tested and proven*: Lines and wrinkles look significantly reduced. Skin feels smoother,

hydrated and stronger. Looks younger, radiant, more translucent and even toned.

Wake up to more beautiful-looking skin-every day.

Proven effective for all ethnicities.

25+ Patents Worldwide. **

*Consumer testing.

**Patents and patents pending.

INSTRUCTIONS FOR USE:

• Apply on clean skin before your moisturiser.

• Use several drops.

• Smooth in gently all over face and throat.

NIGHTLY RITUAL

Maximise your experience for younger, healthier-looking skin with this nightly ritual:

• Apply a drop on each fingertip of one hand.

• Touch fingertips of both hands together.

• Massage serum over face and neck, starting at the centre, outward.

(Glamour February 2014: 1-2/ Cosmopolitan February 2014: 1-2/ Elle February 2014: 6-7)

2. CLINIQUE – Superdefense Daily Defense Moisturizer Give your skin a healthy start.

New Superdefense.Moisture, antioxidants and SPF ... all in our Daily Defense Moisturizer SPF

20.

You know what your body needs in the morning. New Superdefence SPF 20 is here to help skin

get a great sendoff.

There's all-day skin-typed hydration for a healthy moisture barrier. Antioxidants, too. 184

Page 2: Text Typology_ Analysis

Plus daily sun protection, all in a formula that is light, silky and a pleasure to wear.

Superdefence. A good start for skin. Every day. From the #1 selling brand in premium facial

moisturisers in the world.

Clinique. Allergy Tested. 100% Fragrance Free.

INSTRUCTIONS FOR USE

Apply each morning to face and neck after your regular 3-Step Skin Care regimen.

Follow with Super Rescue Antioxidant Night Moisturizer nightly.

(Glamour February 2014: 3-4/ Cosmopolitan February 2014: 3-4)

3. L'Oreal Paris – SkinPerfection GREAT LOOKING SKIN STARTS BEFORE YOUR MAKE-UP

SkinPerfection

DAILY HYDRATION + PORES TONE TEXTURE

NEW! WITH PATENTED LR 2412 +PERLINE-P

HYDRATE AND IMPROVE THE APPEARANCE OF SKIN QUALITY: FOR PERFECT

LOOKING SKIN EVEN WITHOUT FOUNDATION.

SEE THE RESULTS:

HYDRATION

(Cosmopolitan June 2014: 35)

4. Lancôme Paris - DreamTone Corrector THE SKIN TONE OF YOUR DREAMS. EVEN WITHOUT MAKE-UP.

NEW 3 FORMULAS TAILORED TO ALL SKIN TYPES: FAIR, MEDIUM AND DARK

NEW SKINCARE

DREAMTONE

OUR 1ST PIGMENTATION CORRECTOR

DARK SPOTS - UNIFORMITY- COLOUR IRREGULARITIES

So powerful 2 out of 3 women would dare to bare their skin.*

Corrects the appearance of dark sports, uneven skin tone and colour irregularities.

* Self assessments average on 3 DreamTone products: 209 women.

(Glamour February 2014: 202 (back cover)/ Cosmopolitan February 2014: 34-35)

5. Dior - Capture Totale Skin Creator THE SKIN OF YOUR DREAMS. INSTANTLY. AND FOR THE FUTURE.

DREAMSKIN GLOBAL AGE-DEFYING SKINCARE

PERFECT SKIN CORECTOR

Reduces the appearance of Wrinkles - Pores - Dark Spots -Redness - Dull Complexion

The new DIOR total beauty care that instantly creates the appearance of sublime skin, even

without makeup. UPON APPLICATION, a combination of optical active ingredients helps to

create and appearance of a sublime skin: refined texture, tightened pores, reduced wrinkles, less

visible dark spots and redness for an instantly revealing radiance without shine. DAY 185

Page 3: Text Typology_ Analysis

AFTER DAY, thanks to the age-defying innovation of Capture Totale, DreamSkin works to

reveal a beautifully enhanced, perfected and younger looking skin.

EFFECTIVE AT ANY AGE, FOR ALL SKIN TYPES AND SKIN TONES.*

Accumulation of 4 self-assessment tests- 410 women aged 25 to 56 - 4 skin tones - 4 weeks.

INTRUCTIONS FOR USE:

Applied on its own or after the usual skincare product, Dreamskin can adapt to any beauty

routine. At the heard of Capture Totale range, it can be applied as a complement to your usual

daily skincare and/or before Capture Totale foundations.

www.dior.com

(Elle February 2014: 24-25)

6. OLAY – TOTAL EFFECTS CC CREAM THE LASTEST TREND IN BEAUTY: OLAY TOTAL EFFECTS CC CREAM

It's a simple equation. Fight multiple signs of ageing and improve skin tone instantly and over

time.*

* With daily use, contains SPF 15/ UVA/ UVB Protection.

anti-ageing +beauty balm = complexion correction

From the World's No. 1 Facial Skin Care Brand**

** Euromonitor International Ltd., Beauty & Personal Care '13, retail value sales, '07-12.

(Glamour May 2014: 57/ Cosmopolitan May 2014: 14/ Elle May 2014: 262)

7. CLARINS - HydraQuench Tinted Moisturizer SPF 15 All-in-one moisture comfort with a hint of colour.

NEW HydraQuench Tinted Moisturizer SPF 15

Imagine treating your skin every morning to the most advanced skin care benefits combined with

a hint of colour, in one single step. New Tinted Moisturizer contains key ingredients from

Clarins signature HydraQuench range to deliver long-lasting comfort and healthy, dewy look.

Immediately your complexion looks naturally radiant with just enough sheer coverage. It's all

about great-looking skin. Clarins, No. 1 in UK Premium Skin Care

(Glamour July 2014: 8-9)

8. Garnier - Miracle Skin Cream Anti-ageing skin transforming care

The anti-ageing care that transforms the look of skin on 1st contact.

- innovation-

9 patents 5 years of research

INSTANT AND EVERYDAY TRANSFORMATION

Its unique formula with micro-pigments transforms on contact to self-adjust to your skin tone:

illuminates, unifies, reduces dullness.

Its anti-ageing formula with SPF20: reduces the appearance of wrinkles, dark spots and pores.

Skin feels firmer, skin looks younger, as if transformed.

(Glamour July 2014: 30)

9. Clarins Paris – Double Serum Complete Age Control Concentrate

One. With the power of two.

Page 4: Text Typology_ Analysis

Double Serum. Complete Age Control Concentrate

Powered by 20 powerful anti-aging extracts, Double Serum's innovative, two-phase system

targets all aspects of skin ageing in one complete concentrate. After one week, skin is more

radiant*. After 4 weeks skin looks firmer, wrinkles appear reduced and pores less visible*.

No. 1 Anti-Ageing Serum in the UK**.

Clarins, No. 1 in Uk Premium Skin Care***.

*Satisfaction test- 194 UK women.

** Source: The NPD Group Jan - Oct 13

*** Source: The NPD Group value sales Jan - Oct 13.

(Cosmopolitan April 2014: 14/ Elle April 2014: 288/ Elle May 2014: 259)

(http://www.cosmopolitan.ro/beauty/beauty-book/p-clarins-double-serum-tratamentul-anti-

aging-indispensabil-tuturor-femeilor-2135626)

10. Lancôme Paris - ADVANCED GÉNIFIQUE YOUTH ACTIVATING

CONCENTRATE UNLOCK THE SECRET EQUATION OF YOUTH.

Target 10 signs of youthful skin.

NEW ADVANCED GÉNIFIQUE

YOUTH ACTIVATING CONCENTRATE

For the 1st time, our scientists define a new secret equation of skin's youthful appearance; a

combination of 10 measurable clinical signs, not only visual but also tactile. New Advanced

Gènifique improves the appearance of these 10 signs of youth. Encapsulating biotechnology

derived ingredients, its new patented formula feels incredible to the touch.

IMPROVES THE APPERANCE OF*

FINE LINES + 31%

DEEP WRINKLES + 34%

RADIANCE + 36%

CLARITY + 30 %

EVEN SKIN TONE + 25%

IMPROVES THE FEEL OF*

TEXTURE + 34%

ELASTICITY + 33%

TONICITY + 31%

FIRMNESS + 29%

HYDRATION + 25%**

*Improvements in average clinical grading - 34 women;

**Instrumental test

96% OF WOMEN WOULD RECOMMEND IT TO A FRIEND***

*** Lancôme trial panel for 124 women.

Discover Advanced Gènifique for yourself at Lancome.co.uk

(Glamour May 2014: 1-2/ Elle May 2014: 248)

(http://www.marionnaud.ro/advanced-genifique-serum)

11. Vichy – IDEALIA LIFE SERUM THE 1ST SKIN IDEALISER BY VICHY

Helps transform and protect skin exposed to stress, pollution, smoke or an unbalanced diet.

Page 5: Text Typology_ Analysis

NEW IDEALIA LIFE SERUM [LR 412 + LHA]

COMPLEXION LOOKS FRESHER

SKIN TONE LOOK MORE EVEN

FEATURES APPEAR RESTED

PORES ARE VISIBLY REFINED

HELPS TRANSFORM THE APPEARANCE OF SKIN QUALITY. CLINICALLY TESTED.

TODAY I WILL

WORK (too much)

RUN (around)

SMILE (a lot)

SLEEP (or not)

"3 out of 5 women would wear less make-up."*

*62% women agree. Self-assessment. 76 women

(Glamour February 2014: 28/ Elle February 2014: 74-75)

(http://www.vichy.ro/anti-age/IDEALIA-LIFE-SERUM-IDEALIA/p9318.aspx)

12. Lancôme – VISIONNAIRE MULTI-CORRECTING CREAM New VISIONNAIRE

ADVANCED MULTI-CORRECTING CREAM

MULTI-CORRECTING EFFICACY: SMOOTHER, PLUMPED AND LUMINOUS SKIN.

DAY AFTER DAY

Everyday, skin feels smoother and is plumped with moisture. Clinically proven. Visible results

on the appearance of wrinkles and radiance. Discover more lancome.co.uk. (Elle June 2014: 244

/ back cover)

(Kendra Beauty Cosmetics, Leaflet Summer 2014: 4)

13. GARNIER - Moisture Match 5 textures, 5 sensations, 5 skin types.

Find your skin's perfect match.

5 tailor-made 24 hr moisturizers

Start afresh - Light softening cream

Protect & Glow – SPF20 illuminating light lotion

Wake me up – Revitalising hydrating gel

Shine be gone – Mattifying fresh cream

Goodbye dry … - Hydrating rich cream

(Glamour May 2014: 112-113/ Cosmopolitan May 2014: 66-67)

(http://www.garnier.ro/_ro/_ro/our_products/range.aspx?tpcode=OUR_PRODUCTS^PRD_SKI

NCARE^MOISTURE_MATCH^MOISTURE_MATCH_HOME)

14. Garnier – OIL BEAUTY OIL-INFUSED LOTION Our 1st luxurious oil-infused lotion

Beautifies like an oil, moisturises like a lotion

NEW OIL BEAUTY OIL-INFUSED LOTION Radiant finish.

Page 6: Text Typology_ Analysis

Introducing Oil Beauty, a lightweight moisturising lotion enriched with 4 beautifying oils. Skin

is visibly transformed from the 1st application for softer, smoother and more radiant looking skin

with a non-greasy touch.*

In our study, 80% agreed their skin has never looked so beautiful.*

*Consumer test on 248 women.

(Glamour April 2014: 172 / Cosmopolitan April 2014: 22/ Elle April 2014: 314-315)

15. HAWAIIAN Tropic - Satin Protection The Beauty of Sun Protection

The only sun protection that enhances the radiance of your skin.

New Hawaiian Tropic Satin Protection

Our unique -triple enhanced Ultra Radiance formula protects, softens and gives your skin a

subtle glow. Pamper your skin while you protect it from UVA and UVB rays. So effective it is

recommended by the Skin Cancer Foundation.

(Glamour May 2014: 297 / Cosmopolitan May 2014: 70)

16. Rimmel – Sunshimmer Instant Tan MADE IN SUNSHINE

NEW SUNSHIMMER INSTANT TAN COLLECTION

Get a flawless, natural looking tan. Water-resistant, transfer-proof. Easy to apply shades in matte

& shimmer, at a sunsational value!

(Cosmopolitan July 2014: 57)

HAIRCARE PRODUCTS

17. L'Oreal Paris - Elvive Smooth & Polish Elvive Smooth & Polish [KP] KERATIN POLISH TECHNOLOGY

OUR 1ST RANGE WITH KERATIN - POLISH

PRECISION SMOOTHING WEIGHTLESS FEEL

- FEELS SERIOUSLY SMOOTH

- LOOKS PERFECTLY POLISHED, STRAND BY STRAND.

- NO WISPS OR FLYAWAYS.

IDEAL FOR FINE HAIR.

(Cosmopolitan February 2014: 140)

18. PANTENE PRO-V - Smooth and Sleek HAIR SO HEALTHY LOOKING IT SHINES.

HAIR LIKE SILK, JUST SMOOTHER

BEST EVER FORMULA

TRY IT, LOVE IT

OR OUR MONEY BACK ON SMOOTH & SLEEK*

WANT MORE SLEEKNESS? 189

Page 7: Text Typology_ Analysis

Our best just got even better with Smooth & Sleek Shampoo and its collection. Laboratory tests

prove the advanced formula leaves hair even smoother than the purest silk. You're guaranteed to

love it or your money back.*

Delivering deep moisture without the greasy feel or other oils, try the superb Dry Oil with

Vitamin E, for brilliant results, fact.

Pantene Pro-V, #1 haircare brand worldwide.**

*On all new improved Smooth & Sleek, full T&Cs at www.easyanswer.net/Pantene MBG.

Ends 30/06/13. 18 + only.

**Nielsen global volume sales Oct 12 - Nov 13.

(Elle April 2014: 316/ Glamour May 2014: 42/ Cosmopolitan May 2014: 12/ Elle May 2014: 94)

19. Schwarzkopf - essence ULTIME Schwarzkopf - Professional HairCare for you

DISCOVER MY ULTIMATE ESSENCE OF BEAUTY.

FOR DAMAGED, DEPLETED HAIR. OMEGA REPAIR.

DIVINE HAIR REBUILD AND DEEP REPAIR

SPLIT END PREVENTION

WITH LAVISHLY RICH OMEGA OIL

(Glamour June 2014:56)

20. L'OREAL PARIS - CASTING SUNKISS JELLY OUR 1st GRADUAL LIGHTENING JELLY

SUNKISSED HAIR ALL YEAR LONG

LIGHTENING JELLY NO AMMONIA

- SIMPLE TO USE, NO RINSING

- GRADUAL LONG LASTING LIGHTENING

- DIFFERENT LOOKS: OVERALL LIGHTENING OR HIGHLIGHTS

(Glamour July 2014: 164)

21. KÈRASTASE PARIS - K SPRAY à porter EFFORTLESS STYLE AND TEXTURE, spray SHEER ELEGANCE. à porter

COUTURE STYLING BY KÈRASTASE

(Cosmopolitan May 2014: 2)

22. KÉRASTASE PARIS - LAQUE NOIRE TIMELESS STYLE

laque EFFORTLESS HOLD noire

(Elle June 2014:69)

23. KÉRASTASE PARIS - ELIXIR ULTIME With our most precious oil at its heart, Kérastase creates the "24 Carat" Ritual for a sublime hair

transformation.

OUR PRECIOUS OIL INNOVATION

ELIXIR ULTIME > 24 CARAT RITUAL

Our most exquisite bain, masque and oil are enriched with a high concentration of sublime oils,

to leave hair feeling luxuriously nourished with a lustrous- looking shine.

Page 8: Text Typology_ Analysis

An exceptional haircare ritual.

(Elle April 2014: 58-59/ Glamour May 2014:20/ Elle May 2014: 48-49)

24. L'Oreal Paris - Casting Crème Gloss Super shimmering x2 glossier*

UK's No. 1 for no ammonia**

50% MORE CONDITIONER

"Why commit to just one colour?" Cheryl.

38 glossy, shimmering shades enriched with shine enhancing royal jelly and honey.

*Instrumental test versus unwashed hair prior to colouration.

**Based on Nielsen colourants unit sales.

(Glamour February 2014: 94/ Elle February 2014: 160)

(http://www.lorealparis.ro/_ro/_ro/products/product-sheet.aspx?code=HCo1_41#tab:profits)

25. L'Oréal Paris - Préférence Colour Ombrés Dip-dye into ombrés. The easy trend to blend.

Wild ombrés Préférence

- easy application brush;

- 3 shades for all hair types.

L'Oréal Préférence Colour Ombrés.

Warm up your winter look. Dip -Dye into coloured ombrés.

The 1st kit for a striking coloured ombré:

- easy application brush;

- red and copper shades designed for brunettes.

(Glamour April 2014: 88-89/ Cosmopolitan April 2014: 64-65)

(http://www.lorealparis.ro/colorarea-parului/culori/preference/wild-ombre-01.aspx)

26. L'Oreal - Heat Protect Styling Spray BEAT THE HEAT

BOOST YOUR STYLE

UP TO 230° PROTECTION

3-DAY STYLE

Protects from heat, frizz and humidity

BY Elnett Satin

INSTRUCTIONF FOR USE: Press button to unlock trigger. Spray on damp hair from roots to

ends. Comb through, BOOST IT with a round brush and blow dry. Style as usual.

(Glamour February 2014: 201/ Cosmopolitan February 2014: 49/ Elle February 2014: 195)

(http://www.lorealparis.ro/coafarea-parului/elnett.aspx_)

27. L'OREAL ELNETT SATIN HOLT IT

GLAM IT

ELNETT IT

"Nothing styles me like it." Doutzen Kroes 191

Page 9: Text Typology_ Analysis

- MICRO- DIFFUSION

- LEGENDARY HOLD, SATIN TOUCH

- DISSAPEARS AT THE STROKE OF A BRUSH

OUR FINEST HAIRSPRAY USED BY THE FINEST STYLISTS

(Glamour May 2014: 172/ Elle May 2014: 311)

(http://www.lorealparis.ro/coafarea-parului/elnett.aspx)

26. L'Oreal Paris - Elvive Fibrology Hair looks thicker wash after wash. Helps expand the hair fibre.

NEW. Filloxane thickening technology.

The science behind thicker hair: Filloxane

- penetrates into the fibre;

- helps increase hair's diameter from within;

- fibrology gives a cumulative effect, wash after wash.

Hair looks & feels thicker with luxurious body and bounce. Blake Lively.

(Glamour April 2014: 78-79/ Cosmopolitan April 2014: 18-19/ Elle April 2014: 305-306/

Glamour May 2014: 86-87/ Cosmopolitan May 2014: 58-59/ Elle May 2014: 88- 89)

(http://www.lorealparis.ro/elseve-fibralogy/index.aspx,

http://www.lorealparis.ro/ingrijirea-parului/sampoane-/-produse-de-ingrijire

femei/sampon.aspx#tab:profits)

FOUNDATION

29. Clinique - Foundations Discover the foundation you were born to wear. Think of foundation as your partner in great

skin. Then you start to appreciate Clinique foundations, formulated to improve the appearance of

oiliness, dryness, or the all-too common bit of both. Then even help address issues from uneven

skin tone to lines and wrinkles. 15 formulas. 79 shades. One's yours.

Fast foundation finder at clinique.co.uk.

(Glamour April 2014: 9 / Cosmopolitan April 2014: 7)

30. ESTÉE LAUDER - Double Wear All-Day Glow BB THE FIRST LUMINOUS, LONG-WEAR BB FROM ESTÉE LAUDER.

New. Double Wear All-Day Glow BB

Now you have hours to glow. The BB Makeup that brightens, perfects and evens. Lightweight,

oil-free, moisture-fresh. Protects with high-level SPF 30.

Double your glow with New Brush-On Glow BB Highlighter and Concealer.

(Elle May 2014: 2)

31. Lancôme Paris - MIRACLE AIR DE TEINT Nude reinvented. Visible Perfection. Feels as light as air.

New MIRACLE AIR DE TEINT

Perfecting fluid matte glow creator

Available in 12 shades. Find your perfect shade & watch the "How to" videos at Lancome.co.uk

(Glamour April 2014: 294 (back cover)/ Elle April 2014: 284) 192

Page 10: Text Typology_ Analysis

(Kendra Beauty Cosmetics, Summer 2014: 4)

32. Rimmel – Stay Matte Foundation CAKE NO MORE

NEW STAY MATTE FOUNDATION

New lightweight liquid mousse texture leaves skin shineless;

Yet feels weightless & cakeless

The weight is over; Finally she has met its matte.

Get the London Look

(Cosmopolitan February 2014: 23)

(http://ro.rimmellondon.com/produse/ten/stay-matte-liquid-mousse-fond-de-ten)

33. Rimmel – BB Cream Matte Foundation BYE-BYE SHINE

NEW SKIN PERFECTING BB CREAM MATTE

NOW BB GOES MATTE

9-IN-1 POWERS WITH MATTE PERFECTING WONDERS.

FLAWLESS SKIN - WITHOUT THE WEIGHT. SPF 15.

GEORGIA MAY JAGGER wears BB Cream Matte shade Medium.

(Elle April 2014: 164)

(http://ro.rimmellondon.com/produse/face/bb-cream)

34. Garnier - Miracle Skin Perfector BB Cream Garnier BB Cream

My secret is matte, perfect-looking skin.

GB #1 Range

Daily All-in-one

Moisturiser + Mineral Pigments

mattifies

evens

covers

hydrates

UV protection

The BB cream by Garnier. Makes skin look perfect. Makes life easy.

(Glamour February 2014: 45/ Cosmopolitan February 2014: 51/ Elle February 2014: 99)

(http://www.garnier.ro/_ro/_ro/our_products/range.aspx?tpcode=OUR_PRODUCTS^PRD_SKI

NCARE^BB_CREAM^BB_CREAM_HOME)

35. Garnier – BB Cream After another late night, my BB Cream helps me look my best.

All-in-one Moisturiser + Mineral Pigments

evens covers illuminates hydrates UV protection

The BB Cream by Garnier.

Makes skin look perfect. Makes life easy.

(Elle May 2014: 279) 193

Page 11: Text Typology_ Analysis

(http://www.garnier.ro/_ro/_ro/our_products/range.aspx?tpcode=OUR_PRODUCTS^PRD_SKI

NCARE^BB_CREAM^BB_CREAM_HOME)

36. MAX FACTOR – Facefinity Foundation ALL DAY FLAWLESS 3 IN 1 FOUNDATION

Primer to hold. Concealer to correct.

SPF foundation to finish. All day confidence.

ETERNAL

Find your Glamour Statement at MAXFACTOR.COM

"A WONDER PRODUCT" - boots.com review 14/05/2013

(Glamour May 2014: 51/ Cosmopolitan May 2014: 18/ Elle May 2014: 46)

(Kendra Beauty Cosmetics, Leaflet Summer 2014: 32)

EYE PRODUCTS

37. Maybelline - Big Eyes Volum’Express Mascara Amplify lashes all around.

With our 1st panoramic, eye opening double brush.

Do my eyes look BIG in this?

Up to 2X more visible impact.

INSTRUCTIONS FOR USE: Apply the Upper Brush against the top lashes and sweep from root

to tip until a clean, voluminous look is achieved, followed by the lower lash line using the Micro

Brush. Do not let dry between coats. Removes with soap and water or with Maybelline® Clean

Express!® Classic Eye Makeup Remover.

(Glamour February 2014: 39/ Cosmopolitan February 2014: 41/ Elle February 2014: 84)

38. Rimmel – Idol Eyes IDOL EYES

THE FIRST EYE COLLECTION CREATED BY KATE MOSS

PRECIOUS GEM-TONE MASCARA SHADES DESIGNED TO ROCK THE EYES.

COLOUR

CO-ORDINATED WITH SHADOW STICK & GEL LINER.

ICONIC LOOK AT A LEGENDARY VALUE.

(Glamour July 2014: 45)

39. L'Oreal Paris - Superliner Brow Artist THE ART OF THE BROW

FASHION EDGE EAST AS 1-2-3

NEW. SUPERLINER Brow Artist

OUR 1st BROW FIXING LINER

REDEFINE YOUR BROWS

PENCIL ON INTENSITY

BRUSH INTO SHAPE

FIX IN PLACE

3 NATURAL-LOOKING SHADES 194

Page 12: Text Typology_ Analysis

"FRAMES MY FACE, DEFINES MY LOOK."

Doutzen Kroes.

INSTRUCTIONS FOR USE:

1. Draw and intensify with the coloured pencil

2. Shape with the soft brush tip to discipline your arch

3. Fix your brow look with the clear wax based.

(Glamour February 2014: 17 / Glamour May 2014: 41/ Cosmopolitan February 2014: 21/ Elle

February 2014: 56)

40. DIOR ADDICT - IT – LASH MASCARA it-lash MASCARA

THE IT-LOOK BY DIOR ADDICT

IT-LASH MASCARA FABULOUS IMPACT, VOLUME & LENGTH

IT-LASH EYELINER LONG-WEAR, GEL-LIKE SHINE

4 VIBRANT SHADES: IT-BLACK, IT-PINK, IT- BLUE, IT-PURPLE.

(Elle July 2014:18)

(Kendra Beauty Cosmetics, Summer 2014:2)

41. LANCÔME PARIS - HYPNÔSE MASCARA SENSUAL AND CAPTIVATING. VOLUME BECOMES HYPNOTIC.

LANCOME HYPNÔSE

CUSTOM-WEAR VOLUME MASCARA

10 YEARS OF HYPNOTIC EYES (Glamour July 2014: 1)

(Kendra Beauty Cosmetics, Leaflet Summer 2014:4)

LIPS

42. Yves Saint Laurent - TOUCHE ÉCLAT THE RADIANCE OF "BEAUTY SLEEP" IN A CLICK

TOUCHE ÉCLAT is the must-have illuminating pen, which conceals dark circles and highlights

the features of the face with every brushstroke. Enriched with an innovative complex containing

Vitamin E, the secret formula gives a perfect balance of hydration, coverage and radiance, all in

a click.

THE LIGHT BELONGS TO THE YVES SAINT LAURENT.

(Elle April 2014: 29)

43. Dior Addict - Fluidstick THIS IS NOT A LIPSTICK!

THE ONE COAT DO-IT-ALL HYBRID LIP FLUID

HIGH IMPACT COLOUR. GLOSSY SHINE, FABULOUS WEAR.

Discover Dior Addict Fluidstick at Debenhams from the 2nd April and nationwide from the 16th

April 2014.

(Glamour May 2014: 14-15/ Cosmopolitan May 2014: 3-4) 195

Page 13: Text Typology_ Analysis

44. REVLON – Lacquer Balm High-shine Lacquer moisture-rich balm

New Revlon ColourBurst™ Lacquer Balm

A lacquered finish that's beyond brilliant. Balm that's beyond comforting. Our exclusive Triple

Butter Complex of shea coconut and mango butters nourishes lips.

In 10 craveable, collectable colours.

Emma Stone is wearing "Whimsical".

(Glamour April 2014: 187 / Cosmopolitan April 2014: 93/ Elle April 2014: 321/ Elle May 2014:

2014: 96)

45. Rimmel – Colour Rush Collection SO HOT, THEY'RE COOL

NEW COLOUR RUSH LIP & NAIL COLLECTION

LIPS GO BOOM WITH LONG-LASTING HIGH - VOLTAGE COLOUR & MOISTURE.

NAILS GO POP WITH 12 FAST - DRYING BASS-THUMPING SHADES.

RITA ORA wears Colour Rush Lip and Nail Collection 60 Seconds Nail Polish in Rita Ora

shades. Colour Rush Intense Colour Balm shade 500 The Redder The Better.

(Glamour May 2014: 118-119/ Cosmopolitan May 2014: 48-49/ Elle May 2014: 112-113)

46. L'Oreal Paris - L'EXTRAORDINAIRE BY COLOUR RICHE OILS MEET COLOUR L'EXTRAORDINAIRE BY COLOUR RICHE

COLOUR INTENSITY OF A LIPSTICK

MAGNIFYING SHINE OF A GLOSS

SOFTNESS OF A BALM

Doutzen is wearing shade 204 Tangerine Sonate.

WHEN OIL MEETS COLOUR IT REVEALS THE EXTRAORDINARY.

(Elle April 2014: 132-133-134)

(http://www.lorealparis.ro/extraordinary.aspx)

47. MAXFACTOR – Lipfinity NEW LIPFINITY LONGWEAR COLOUR

Gougeous new shades. Up to 24h. Make a lasting impression

FOREVER

The make-up of make-up artists

(Glamour June 2014: 29)

(Kendra Beauty Cosmetics, Leaflet Summer 2014:4)

FRAGRANCES

48. Dior - Miss Dior. Blooming Bouquet (Glamour / Cosmopolitan / Elle April 2014: 11/ 212/30, Glamour / Elle May 2014: 298/24-25)

49. Hugo Boss - Boss Jour. Pour Femme. This will be your day. New fragrance for women. Featuring Gwyneth Paltrow.

(Glamour / Cosmopolitan April 2014: 25/ 10, Elle May 2014: 68) 196

Page 14: Text Typology_ Analysis

50. GIVENCHY - Very Irrésistible.

L’eau en rose.

(Glamour / Cosmopolitan / Elle April 2014: 45/ 16/ 63)

51. Salvatore Ferraganno - Signorina Eleganza

(Elle April 2014: 61, Glamour / Elle May 2014: 69/ 55)

52. Calvin Klein -

A new fragrance endless euphoria (Glamour May 2014: 24)

53. CARTIER - LA PANTHÈRE.

The new feminine fragrance

(Glamour / Elle May 2014: 33/ 45)

54. Thierry Mugler - Alien EAU EXTRAORDINAIRE THE NEW FRAGRANCE

(Glamour/ Cosmopolitan April 2014: 125/31, Glamour / Cosmopolitan / Elle May 2014:

85/25/111)

(Kendra Beauty Cosmetics, Summer 2014: 7)

55. MARC JACOBS - DAISY DELIGHT NEW LIMITED EDITION FRAGRANCES

(Glamour April 2014: 131 / Cosmopolitan April 2014: 151)

(Kendra Beauty Cosmetics, Summer 2014: 14)

56. GEORGIO ARMANI - SI THE NEW FRAGRANCE Cate Blanchett

(Glamour May 2014: 11)

(Douglas Magazine, Autumn 2014: 26)

57. ELLIE SAAB - LE PARFUM L'EAU COUTURE THE NEW FRAGRANCE

(Cosmopolitan May 2014: 29/ Elle May 2014: 86-87)

(Douglas Magazine, Summer 2014: 5)