text message marketing in a global world
TRANSCRIPT
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Text Message Marketing In A Global World
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Text messaging is an innovative way for businesses to stay linked with their customers.
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This concept involves sending text messages which are also referred to as short message
services (SMS) to existing customers.
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Text message marketing can be helpful in accomplishing several goals, such as brand
awareness, relationships, sales and coupons.
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You may want to start out slowly by sending an alert for e-billing and e-alerts.
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This combines a payment due reminder with any new product features, promotional sales or
upgrades.
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Before you get involved in this strategy, you'll have to determine your business needs.
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Companies that do not have a strong marketing strategy may work better with a full service
firm, offering SMS services.
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Companies with their own marketing department may need a small firm which
specializes, in SMS services.
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You'll probably want to do a price and service comparison with several companies.
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A business owner may want to choose a SMS platform that works with prospective clients
that opt-in to a specific message.
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Also, clients who choose to receive text through their mobile provider.
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This type of opt-in is called a double opt-in service.
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Always consider if this is cost effective and that potential clients without unlimited messaging
may be charged.
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You may want to include technical support in your SMS platform service.
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The size of your business may dictate how important this may be for your company.
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You may want to partner with other companies.
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Make sure you're aware of the SMS marketing law.
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A law was put into place by Congress to stop unsolicited advertisements through short
message service.
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Any businesses or individuals in violation can face fines through the Federal Communications
Commission.
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The unsolicited messages are also called spam.
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The marketer must include an opt-out provision in the advertisement. Just remember to get
clarification on the rules concerning this matter.
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Brand awareness is a promotion to remind customers of the products being offered.
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The text is sent to the customer database. Customers are reminded often so they become
comfortable with the brand.
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This can potentially generate repeat sales.
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Texting can improve relationships with customers if they are provided something of
value in a marketing message.
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The more exposure you gain in front of the customer, the more likely they are to start
building a relationship.
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Notifying clients of sales can serve a dual purpose in relationship building and mass
promotion of items to large audiences.
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Coupons are a way to reward customers and effectively track the success of the this
marketing strategy.
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Special event reminders are a text communicating, trunk sales, open houses and special customer appreciations to
keep clients engaged and updated on services and products.