Text Message Marketing Tips

For Your Hair Salon

Presented By:

SMS Dominator

SMS (Short Message Service) Text Message  Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the  best marketing tools available today.       

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs

Benefits of Text Message Marketing

Cut Down on “No-Shows”

Builds Client Loyalty

Can Go Viral

Benefits of Text Message Marketing

Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile

Sign-Up Form And Your QR Code to

Your Website

Email Your Clients List

and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter

on Hair Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Hair Salon Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to HOTHAIR and Get $10 Off Your Next Visit

Text Message Marketing Ideas For Your Hair Salon

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use AppointmentReminders to Cut Down on “No-Shows”

Offer Mobile Coupons

and Discounts

Send Text Message Offers on Slow Days to Increase

Traffic

Text Message Marketing Ideas

For Your Hair Salon

Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6

Send Clients Helpful

Hair Tips from Time

to Time

Alert Clients

About New Products

and Services

Send Your Clients Special

instructions Before a Specific

Procedure

Text Message Marketing Ideas

For Your Hair Salon

Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9

Implement the Use of QR Codes to Direct People to

Your Website,

etc.

Start a “Frequent Customer”

Loyalty Program to Get Repeat Business

Run a Birthday Rewards Program

Text Message Marketing Ideas

For Your Hair Salon

Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12

Send“Thank You”

Messages to Your Clients

Communicate Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and Polls

Different Types of Text Marketing Uses

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text

Marketing Uses

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Let’s Take a Closer Look at These…

EXAMPLE

Ms. Smith, you have an appointment with Hair Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

EXAMPLE

Mrs. Jones, it’s time for your monthly Deep Conditioning. Please contact Hair Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Mrs. Brown, I am sorry, but we had to cancel your appointment with Hair Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off any service at Hair Spot EXP 5/15

EXAMPLE

Spend $100 or more at Hair Spot and receive 20% OFF when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase any service at Hair Spot and receive 50% OFF Highlights when you show this text. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Purchase one service from Hair Spot and receive a FREE Make-up Kit when you show this text. EXP 5/15

Get a Get a FreebieFreebie

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

How to Use QR Codes

Send Users to a Mobile Preview of Your Hair Salon

Send Users to Your Photos and Social Media Sites

Send Viewers to Your Coupons and Discount Offers

How to Use QR Codes

Put Your QR Codes on ALL Marketing Materials

Put QR Codes on Your Receipts

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Hair Salon’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com