text message marketing
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http://textmessage-marketing.biz - Get the latest information on Mobile Marketing systems, approaches and technologyTRANSCRIPT
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Text Message Marketing
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With the increasing popularity of the Internet and the evolution of the mobile phone from being a simple calling device to a
minicomputer, businesses are utilizing various types of marketing that were unknown a decade ago.
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The mobile phone is the perfect way to target potential clients and buyers since most people are rarely without
what is the center of their communication network.
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Texting has become immensely popular with a large group of people using this method of
communication in lieu of calling or emailing.
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Because of this, text message marketing has become one of the newest and most effective
methods utilized by local businesses.
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This type of marketing can make a big difference, as it's extremely efficient and cost-
effective.
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Remember Mailers?
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Remember post card marketing via the use of mailers?
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Yes, these are still used today, but they are extremely ineffective.
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Offering a 1% return, mailers are rarely read and they create a lot of clutter that is bad for
the environment.
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Soon to be a thing of the past, if you're still using this method of advertising, consider the benefits
of switching to text message marketing.
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Text Message Marketing Benefits
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Here are five top benefits that local businesses can realize from text message marketing.
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· Most messages are read. Over 90% are read by recipients.
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· People who receive your texts want them. They have signed up via your website to be
messaged.
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· You can pinpoint specific groups who will receive your messages.
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· You're Greening America, which puts you in a positive light.
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· High return rates, ranging from 10% to 30%.
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The Right Demographic
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The other thing that's important about SMS marketing has to do with demographics.
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Along with the fact that you can decide which demographic you want to target, you are automatically appealing to those who use texting to communicate on a daily, ongoing basis.
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Those are people between the ages of 18 and 40 who are noted for having and spending
disposable income.
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Getting Started
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It's fairly simple to get started in text message marketing.
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Capture the email and cell phone information of those who visit your business and/or website, asking if they would like
to receive special promotional offers via text messages.
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You can then begin to create your bank for text marketing.
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You may find your list growing rapidly and may require help in running this part of your
enterprise.
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The good news is that there are various value-based services that you can use to effectively
utilize this marketing method.
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Start taking advantage of text marketing today.