tetra market positioning
DESCRIPTION
TETRA market positioning. 3 rd TETRA Middle East Conference Amman September 2005 Risto Toikkanen Vice chairman / TETRA MoU Association. 29.08.2005. A. PMR or Cellular technology?. Cellular subscribers count in billions. Why not to use their cool handsets?. Mobile markets overview. - PowerPoint PPT PresentationTRANSCRIPT
TETRA market positioning
3rd TETRA Middle East Conference
Amman September 2005
Risto Toikkanen
Vice chairman / TETRA MoU Association
29.08.2005
A. PMR or Cellular technology?
Cellular subscribers count in billions. Why not to use their cool handsets?
Mobile markets overviewMobile markets:A Cellular telephony B Professional Mobile RadioC Dedicated mobile data networks D Broadband WiFi/WLAN etc non-licensed
Mobile mass market trends• cellular mass market enjoys huge growth• Cellphone replacing fixed phone line• convergence of voice & data: GPRS, 3G• convergence of telecomms & media/entertainment• VoIP/Push-to-Talk applications• dedicated mobile data networks disappear
Mission critical needsGuaranteed service - under normal conditions - during incidents - planned capacity for emergency handling - semi-duplex (only one channel per group per site)
Fast group communications - x00 ms set-up time - good dispatching - dynamic group management
Specific functionality - emergency calls (pre-emptive)
- security- monitoring, status messages
Cellular system cannot meet these requirements
- Neither can Push-To-Talk over cellular (CDMA/GPRS)
Cellular system cannot meet these requirements
- Neither can Push-To-Talk over cellular (CDMA/GPRS)
Professional users need own PMRThey must have the best service during emergenciesThey need faster call set-up than cellular or PTT over
cellular can offerCellular PTT systems need too many channels for big
talkgroups – PMR uses semi-duplexTheir dispatchers need powerful functionality
B. Okay, we need PMR. What technology?
A look at market dynamics and technical offering of two PMR technologies
Market trends in radioShared multi-agency networksIncreased security requirements Increased use of mobile data• from voice to combined voice & dataIncreased telephony connectivityData and text messagingSeamless nationwide service coverageNeed for international cooperationNeed for better radio spectrum efficiency
Overview of 2 digital PMR standards
TETRA – defined by the European Telecommunications Standards InstituteProject 25 – defined as joint project of U.S. user (APCO, NASTD), government
and industry (TIA) organisations
Standardisation / market approach
Project 25• Strict Public Safety
focus• Focus on economic
rural coverage and working in limited spectrum
• Voice centric services, data often in separate network
• U.S. centric standard• Spectrum split and
fragmented: VHF, UHF, 800 …
TETRA• Designed to meet the needs
of various user groups – Shared multi-agency PSS– Smaller private networks
• Designed to support higher capacities
• Combining voice + data in same network from the beginning
• International standard from the beginning
• Harmonised radio spectrum for European emergency services
Market differences
Project 25• Single supplier
dominance• Interoperability still under
planning• Leader in U.S. PSS market• Individual contracts in
Asia-pacific & Latin America
• Handset prices even at 4000 – 5000 USD level !
TETRA• Strong multi-vendor focus• Working interoperability
certification• True multi-vendor experience• Continent wide leader in
Europe and Asia• Latin American contracts• Much lower equipment prices
due to working competition
Maturity of standards
Project 25Many different paths tried• Conventional 12.5 kHz FDMA• Trunked 12.5 kHz FDMA –
trunking protocol came later than products
• 6.25 kHz FDMA – never implemented in products
• TETRA-like 25 kHz TDMA -failed
• Now trying 12.5 kHz TDMA – very slowly
TETRATrunked 4-slot TDMA from the
beginningIn TETRA standards many
things were completed years ahead of Project 25:
• Intersystem Interface, roaming support
• Authentication, air interface encryption
• full duplex, handovers• supplementary services to
one-to-one calls
Technical 1: FDMA - TDMAProject 25 - FDMA• Traditionally assumes
wider coverage and lower capacity
• Benefits from high power mobile radios ( 10 to 30 W)
• Expensive when number of channels becomes high
• Trend towards higher user densities poses challenge
• Trend towards handsets dilutes the coverage benefit
TETRA - TDMA• Traditionally assumes
smaller cells and higher capacity
• Can handle high capacity at lower cost
• Spectrum efficient• Easy full duplex,
simultaneous voice + data• In handset use on par in
terms of coverage (uplink!)• Improvements in TDMA BS
receiver technology and multi-receiver diversity promise equal cell range
Technical 2: FunctionalityProject 25• Still only half duplex• No handover signalling• Supplementary services now
under debate• DTMF now debated• Very little IP data seen in
neworks still today• Text messaging still now
debated• The new debated features
may come only to the yet noexistent TDMA standard, if even in that ...
TETRA• Also full duplex from the
beginning• Handovers during call • Supplementary services
related to one-to-one calls• DTMF signalling long ago• IP packet data in use long
ago• Text messaging from the
beginning• Much faster feature roll-out
(due to competition?)
Technical 3: Networks
Project 25• Idea of international co-
operation not visible in standards
• Inter-Subsystem Interface standardisation still ongoing
• Strong pressure from users asking for “interoperability” – in long term this may improve the standards
TETRA• Designed for cross-border
operation, ISI standard• Designed for international
traffic, numbering, country codes
• Implemented efficient VPN support for multi-agency sharing
• TETRA network can be nationwide homogenous seamless entity - today
Radio terminalsProject 25• High output
powers available, tens of watts
• Quite many manufacturers showing handsets in exhibitions
• But still the U.S. price of encrypting handset is 4000 to 5000 USD
TETRA• Have supported full duplex for
years• Smaller size & weight • Innovations like integral GPS,
65 000 color display emerged• WAP and web browsers built in• Handsets are preferred• And the handset sells at 500 to
1000 USD• Competition is driving
innovation and cost efficiency
Speed of innovationWho else can do this – TETRA already does:• Which other PMR technology delivers
handsets with integral GPS receiver today?• Which other PMR technology delivers
handsets with 65 000 colour display today?• Which other PMR technology delivers
handsets with web & WAP browsers today?
Quick questionnaire in TETRA seminar in Oslo March 2005 revealed close to 30 new TETRA terminal models being launched during the last 3 years
Only open competition can boost this amount of handset innovations and R&D investment
Multi-vendor interoperability
TETRA is the first PMR technology that created a truly open multi-vendor market
Benefits of open multi-vendor market
User benefits• wide choice of compatible certified terminals• specialised product for special needs• continuous and genuine competition• less dependency - lower risk of market
disturbances
Industry benefits• wider market, bigger volumes• more possibility to invest – faster product
creation• longer lifetime of market
TETRA MoU Association runs the IOP certification process to guarantee open multi-vendor market
TETRA IOP Certification process
STANDARDS
MoUOperator/User Association
Technical ForumMembers’ Enquiry
TIP SPECS
TMO AI groupDMO AI group
ISI group (PEI group)
approx 12 suppliers
TEST PLANS
MoU
Certification Body ISCTI *) – Rome/Italy
ACCEPTED into OPERATION(Also need CE mark or TA)
CERTIFICATE
*) Instituto Superiore delle Comunicazioni e tecnologie dell'Informazione
TETRA IOP achievementsTested products
from:• Cleartone• DeTeWe/FWK• Frequentis• IFR (tester) • Marconi/OTE• Motorola• Niros• Nokia• Rohde & Schwarz• Rohill• Simoco/Sepura• Teltronic• Thales
Certificates at: www.tetramou.com
Tested products from:
• Cleartone• DeTeWe/FWK• Frequentis• IFR (tester) • Marconi/OTE• Motorola• Niros• Nokia• Rohde & Schwarz• Rohill• Simoco/Sepura• Teltronic• Thales
Certificates at: www.tetramou.com
*) Two new companies have called TETRA IOP test sessions for their infra: Thales and Simoco Digital Systems
TETRA IOP certification results
• 7 companies have received TETRA infrastructure certificates *)
• 9 companies have received TETRA terminal certificates in trunked mode
• 6 companies have received TETRA DMO certificates
Summary, TETRA vs. Project 251. TETRA makes major difference in multi-vendor
support, certified interoperability and open competition
2. In voice group call services both technologies offer about the same level of services
3. In one-to-one calls related services TETRA clearly leads
4. Use of data much better exploited in TETRA networks - IP data is in operational use
5. Clear difference of innovation seen in TETRA handsets
6. The difference in handset prices is dramatical
ConclusionsCellular networks cannot serve the
needs of mission critical radio users – dedicated radio network is needed
TETRA standard provides:- Widest set of functionality- High capacity at low cost- Fast development of innovative product
solutions- True multi-vendor market and genuine
competition