territory 3 lexy yamamoto three year marketing plan

Lexy YamamotoTerritory 3ISV Regional Director

3-Year Marketing Plan for Arizona and Utah Regions

This 3-year marketing plan is to have an organized vision of the growth that will take place in the next three years in Territory 3, which includes Arizona and Utah as territory boundaries. This territory is to include any and all major universities, community colleges, high schools, and any other relevant audiences that meet our target market for Major Methods/Initiatives per ISV’s business model.

Initiatives The goal of the efforts during the 3-year marketing plan is reach out to more than double the amount of students and universities currently working with ISV. This year having 200 contracted students traveling on an ISV program and by year three having 1000 contracted students going on an ISV program, expanding out reach from 10 universities the first year to 30 universities/community colleges by year three, obtaining 50 Student Reps, expanded to 15 High School Leaders, and 50 University Leaders all by the end of the three year marketing plan. Below I will define each term to give a better understanding of what my goals are for the Arizona and Utah territory, as well as go over demographics and marketing strategies.

In three years the ISV impact will have expanded immensely so that the majority of universities in my territory will have regular working relationships and interested students to volunteer and positively impact the world. High school programs will be put in place and mission trips will be established for local church groups. This major expansion will be done by reaching out to universities, high schools, community colleges, local volunteer groups, churches/youth groups, and general marketing done by regional director, university leaders, and student representatives. There will be new established marketing methods in place such as working with the study abroad program for some schools to become an on campus established school program, holding a training for all University Leaders to show them how to market and reach out better, and create a spreadsheet of challenges faced each year and an action plan to improve these situations for the future (these are some examples of methods to implement).

ISV Mission Statement and TermsThroughout the marketing plan ISV’s mission statement will be kept in mind for every method and goal in place. To reach out to students who will become active global citizens and change their own lives in the process of changing

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lives for others as well as come back and give to their own community. This is our motivation to continue forward and impact lives on a global scale and to create volunteering as a trend among a new generation. To do this we need the help of these leaders: ISV’s current methods and initiatives are ULs, SRs, Campus Clubs, HSLs, and YGL

University Leader – a leader who gathers a group of 12 or more students to travel on ISV’s Ultimate 4-Week Volunteer and Adventure Program and will travel for free to their host country to co-lead the group during the two week volunteer project.

Student Representative (rep) – an ISV alumnus who desires to share his or her experiences with other students in order to earn a free ISV Program, they must get 10 students signed up for the Ultimate 4-Week Volunteer and Adventure Program and will travel for free to their host country on a 4-Week ISV Standard Program.

High School Leader – a High School teacher or someone involved with a high school who gathers a group of 15 or more students to travel on ISV’s Ultimate 4-Week Volunteer and Adventure Program and will travel for free to their host country to co-lead the group during the four week program with the high school students.

Youth/Ministry Group Leader – A youth group leader or someone involved with the church/religious group who gathers a group of 15 or more students to travel on ISV’s Ultimate 4-Week Volunteer and Adventure Program and will travel for free to their host country to co-lead the group during the four week program with the high school students

Campus Club – Student led, permanent, legal presence that acts as a vehicle for supporting sustainable volunteer initiatives on a local/global scale

Products and Services ISV offers 2-week volunteer programs and 4-week volunteer/adventure tour programs to individuals who want to travel and make a difference in Summer 2015 in countries Australia, New Zealand, South Africa, Thailand, The Dominican Republic, and Costa Rica. We offer educational programs that focus in social community development working with underprivileged children and

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families and conservation working with environment and animals to create a better world.

In 2015, Australia and New Zealand only have conservation programs, The Dominican Republic only has community development programs, and South Africa, Thailand, and Costa Rica have both options.

1. Market and demographics a. Utah

1. 44.6% of Utah residents volunteer, ranking them 1st among the 50 states.

2. 62.1% of Utah’s population is Mormon, missions are regular in the state

3. This would be a great reach out to Youth Leaders/Ministers about leading a youth group overseas – look into groups here

4. Males serve missions when younger (already have traveled), so female population would be beneficial to market to while in universities

5. Volunteering is a big culture here, highlight this in announcements/meetings

b. Arizona1. Trends show that AZ is ranked 40 out of 50 on states that

volunteer – low volunteer rate 2. Lots of outdoorsy culture here – good to highlight adventure

tour as well as volunteering herec. University Information

1. Wealthier Schools— BYU, Texas A&M, UofA, University of Utah

2. Schools with largest populations—ASU, UofA, BYU, Utah Valley University, Utah State

3. Schools with most past interest—UofA, NAU, ASU, UofU4. Schools with most academic credit awarded—ASU West,

NAU, U of A5. Schools with most applications this year—Utah State

University, University of Utah, NAUd. Demographics for the territory

1. According to results from the 2010 United States Census, Mormons (members of The Church of Jesus Christ of Latter-day Saints) represented 62.1% of Utah's total population. 91.6% of Utah is Caucasian so there is not much diversity within the schools but this is not a hindrance since this religious population is very volunteer and mission trip centered.

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2. Arizona has a large population of Hispanic heritage and Spanish speakers. Can market the Spanish speaking countries in highly dense Hispanic communities or populations. Targeting clubs/groups within schools that cater to Spanish speakers as well such as Spanish club, Latin dancing club, Hispanic Future Business Club, etc. This should also be done on all campuses to target this group.

3. Arizona is more 50/50 on male to female ratio, Utah has slightly more of a male population in their universities.

4. Majors are varied, although there is a large business centered major population within AZ.

5. Huge population of education at NAU, Nursing at WSU, Psychology at UVU, Human Development at UofU and USU, BYU has one of the top 5 public relations majors

2. Target Audience a. University students – typically undergraduate (largely Freshman)

who want to volunteer and travel (for 2015), and in the future will be catering to a larger population of high school students who would like to experience a different country

1. ASU/ASU West – a. Campus is HUGE, Barrett Honors College is on

campus - they have their own honors dorm, lots of events during the semester, 17 sustainability clubs, 63 greek life organizations, 67 community service organizations, tons of locations to hang up posters

- Notable departments: Education; Psychology; Social Sciences; Biological and Biomedical Sciences; and Communication, and Journalism

2. NAU - a. 52 community service clubs, greek life is in one

central location in the hall Mountain View, events happening every week for students - coming up is poker night by SUN Entertainment, lots of freshman and dorms to advertise to (McConnell, Seachrist, Riley, Wilson, Aspen, Mkay Village, etc.). Reach out to ASNAU (student government) to see if they will send out a email blast to all of the students, academic credit available here.

- Notable departments: Business, Management, Marketing; Education; Liberal Arts and Sciences, General Studies and Humanities; Health Professions; and Social Sciences

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3. UofA - a. Huge greek life here (over 50), lots of diversity at

the campus - only 55% are Caucasian, 34% of students are low income, 72% of new freshman live on campus, Green Fund committee would be good to talk to, 11 sustainability groups, *already have over 100 programs in 50 different countries on the university, International education week 11/17-11/21 (I will be on campus), 89 leadership/service clubs

- Notable departments: Business, Management, Marketing, and Related Support Services; Biological and Biomedical Sciences; Social Sciences; Psychology; and Multi/Interdisciplinary Studies

4. GCU - a. Christian affiliated private school, only 37 active

clubs total - some that would be helpful: nursing, Latino, Honors, service, and international club. Only 1 greek life organization, lots of dorms to advertise in - mostly freshman, some upperclassman dorms as well. Not too many on campus events listed, 9 student outreach programs - they have a missions trip already set up at the university

- Notable departments: Biology, Nursing (Pre-Licensure), Business Management, Psychology, Exercise Science

5. BYUa. a. Private very religious school. 54% males, only

8% of classes are over 100, 57% of undergrad students apply for financial aid, 79% of all freshman live on campus - 19% of students total, every Tuesday they have devotional from 11am-12pm where all campus offices/classes are closed during this time, free parking on campus, 4 service clubs - all clubs can be found online. BYU has mission trips already on campus, but students were interested in this opportunity nonetheless

- Notable departments: #1 Accounting program, Top 5 public relations program, entrepreneurship, law, business, religious studies

6. USU

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a. on campus housing for students including some major specific communities you can target with fliers, Service Learning Scholars Program - can reach out to them to send their members an ad, 9 greek life organizations, 23 service clubs

- Notable departments: Mass Communication/Media Studies; Psychology, General; Kinesiology and Exercise Science; Economics; and Human Development and Family Studies

7. UofUa. 561 active clubs on campus, average age of students

is 24, 36% are low income students, average diversity on campus - 70% are caucasian, more males than females on campus - 55%, Global U is big on campus - they do similar programs to us but they do partnerships with other organizations so goal is to become partner with University of Utah. **requirements on website

- Notable departments: General Studies; Economics; Communicative Disorders and Deaf Education; Mechanical Engineering; Psychology; Elementary Education.

8. WSUa. Pre-vet club, Student Involvement center, Center for

Community Engaged Learning, community service clubs on campus, only 5 greek life organizations on campus, not as many clubs as other clubs.

- Notable departments: Registered Nursing; Sales Operations; Accounting; Computer Science; and Medical Radiologic Technology

9. UVUa. 11 social awareness clubs, 6 service clubs, greek

life not apparent on campus - does not exist here. Not a super diverse campus - 86% are Caucasian

- Notable departments: Psychology, General; Business Administration and Management; Airline/Commercial/Professional Pilot and Flight; Elementary Education; and Accounting

3. Challenges to overcome

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a. No active student reps on campus – 2 (NAU reps) are willing to help out but none have expressed interest in working towards a free program

1. Will need to focus extra attention and time to students who have contracted this summer and want to earn a free trip next summer

1. Get in contact with student reps before school begins in august to get them interested and committed with a plan – plan to have student reps all signed up with an action plan for beginning of school by the August 31st, will accept September 30th.

2. Process will be that Jane is in charge of gathering all Student Reps in my territory, my responsibility is to follow up and make sure they are motivated and in progress of reaching out to students

3. Meet student reps in person on campus, invite them to a meeting if possible so they can see how one is run

4. Get to know them, give them tools such as flyers/posters/videos/interested students (that don’t interfere with UL’s)/etc. to get them started.

5. Set a date for the first information meeting, asking them to bring interested students here – and be at the meeting if it works in their schedule

6. Same strategies as UL’s – go through their department to send out emails to interested students, ask professors they know if they can advertise, talking in front of classes they are in, tabling, asking friends, putting up posters, etc.

7. Tell them personal meetings work great, meeting with students one-on-one that are interested can be a high conversion rate.

b. Study Abroad programs already in place in many schools1. BYU and ASU has a prominent study/volunteer abroad

department that goes to many of our countries 2. WSU also offers similar programs to Thailand through their

school1. What many of those programs do not have is the

adventure tour, so emphasizing this will be crucial to stand out.

2. Creating relations through the study abroad department could be beneficial – UofU does partnering with outside volunteer organizations. Goal will be to partner with UofU through Global U by year 3.

3. Other competition

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1. GIVE, Reach Out, etc. are all on these schools as well during the recruiting period of beginning of fall semester.

a. Get a head start on the competition and get student representatives all signed up with an action plan by last day of August every year

b. Get all University Leaders by end of August as well and have them start recruiting in their classes right away to fill their groups

c. Be in touch with the new ISV recruiters for Fall and help support them with everything they need – get on campus with them and help recruit

d. Reach out to resources they will not such as community colleges, campus clubs, departments, etc.

4. Techniques that have worked and will continue to be implemented each year:

a. UL meetings/agreements: 1. Having a folder with all info for ULs—they always

compliment the organization and come in with a more relaxed and positive attitude

2. Sending the agreement beforehand as they feel bombarded when they haven’t seen it before and are asked to sign at the meeting

3. Being realistic about their success and work load—I am optimistic and tell them that I will work hard but that they have to work hard as well. I find that ULs are more likely to sign if they feel like you are honest from the beginning.

4. Tools that worked for UL’s1. Country specific flyers/posters2. Meeting videos3. Sitting through a meeting themselves to see how it

works – they learned more information about ISV and the program this way

4. Encourage them to do research on ISV so they know how to answer student questions and run meeting themselves

5. Email template worked okay, probably needs to be updated as UL’s did not find it incredibly helpful. Not much response from the email, possibly needs to be more condensed – students did not read it.

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6. Networking within their own department, talking to classes they T.A. in or know the professor has been a successful tool.

b. UL interaction after agreement:1. Weekly emails with updates, tips, and links (ISV blog)2. Updates about applications and contracts – every week,

usually on Wednesdays3. Giving them leads to follow up on—past applicants, sign ups,

etc.4. Getting ULs in touch with one another so that they can share

ideas – possibly start a facebook group or google doc for them (won’t be implemented until 2016)

5. Send out scheduled meetings and travel schedule well in advance with firm dates when I’ll need a meeting room and when to get it by so I can do printing

c. Recruitment 1. Announcements, especially at the beginning of each term

when student attendance is high and professors are more likely to say yes

2. Utilizing social media like Facebook, getting posts in the campuses group pages

3. Having departments send out email blasts to students interested

4. Have ULs and Student Reps set up announcements with professors and T.A.s that they have relationships with

5. Flyers and posters6. Having mini-meetings at union/student center in place of

work at home days—email students in area and tell them the time frame you will be at ____ café then accomplish work in between meetings

7. Emails to student orgs and greek life8. Tabling9. Use tabbed posters/flyers for all groups to use in reaching

out to students10. Contacting volunteer center to see if they will email out the

information to students who are in their system

5. Goals 2015 In 2015, the Regional Director position will have only been operating for a few months, so this year is more of set-up for year 2 and 3. Goals will still be in place, but the main point of the first year is to establish relationships with

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university departments, gain University Leaders and fill their groups (and to trial and error different strategies), and to seek new places possible for recruiting thus creating more of a market for more students and contracts to go on an ISV program.

a. Have 200 contracted students traveling to ensure student rep growth in the future

b. Have 15 UL Agreements - Fill 10 groups completely and encourage the other 5 to do the pro-rated trip and to participate next year with more time to recruit

c. Successfully hold and complete one student rep training by December 8th

d. Have 2 High School Leader groups completely filled with 15 students each by April 30th 2015

e. Have 4 High School Leaders signed up for next year on four different High Schools

f. Have 5 campus clubs established or in the works of becoming a club for next year

g. Recruit on 5 new campuses - GCU, WSU, BYU, ASU West, and one more.

Marketing Strategies for this year:

1. Hold meetings with interested University Leaders in person if possible (or skype , phone call last option). Our in person personalities are what has made a lot of this selling position successful, so explaining in person is a key part to give them the agreement in person and have them sign it that day.

a. If possible send over UL Agreement before the meeting so they have looked it over and can sign the same day. Get country, date, and project preference by end of meeting

b. Get the UL Agreement same day as the UL meeting to be able to start advertising for them right away. Give them group code to start advertising themselves.

c. Give UL’s materials in the ISV UL online link – this includes the Promo video for ISV, the video they can use for meetings, applications, a list of applied students, my contact information and Chad Allen’s (program director), and email template to send to students.

2. Have University Leaders hold an information meeting at least once a month on their campus to get students to apply, and to encourage sending in their deposit and participate agreement.

3. This year no caps on how many UL’s since this year is set up and numbers will be small for what we can actually send over, in the case

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that a far greater number than predicted are signed up I will speak with Chad about options.

4. Jane will be the one responsible for getting student reps in our territories, it will be out responsibility to follow up and make sure they are on track and motivated to get students to come on our program.

5. Have student rep training focuses on making announcements, marketing and campus clubs through meaningful and goal oriented activities and powerpoints.

1. i.e. How to start a campus club powerpoint, what is a student rep and how to earn 10 credits powerpoint, and introducing them to a action plan sheet on dates to hit with numbers (have 5 of your credits by January)

2. Prices for 30 participants:a. Hotel: $900 b. Food: $200c. Materials: $50d. Meeting Room: $500e. Total = $1650.00 for one Student Rep

Training for around 30 people.6. High School Leaders

a. Send out template for HSL poster to high school teachers that are involved with clubs/high interest and involvement in school

b. Start with AZ high schools since this is the state I am based out of and will be easiest to work with

c. Started with Gilbert and surrounding high schools, will target Scottsdale and North Phoenix high school campuses as this is the population of AZ that is most wealthy and more likely to afford the ISV program easier (Chapparel High School, Desert Mountain High School)

7. Expensesa. My salary: $35,000/yearb. Monthly travel expenses:

i. Average Utah flight (roundtrip): $230ii. Rental Car budget: $35/day ($245/week) – ¼ weeks

spent in Utah a monthiii. Gas Average: $60/monthiv. Printing Average: $60/month

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v. Hotel Budget: $40/night ($280/week) –¼ weeks spent in Utah a month

vi. Travel expenses: $125/Month1. Total = $1000/Month for travel and materials

c. Need 2 contracted students a month to cover travel costs = 24 contracts a year to cover all travel

6. Goals 2016In 2016 the focus will be contract numbers and an increase in University Leaders and Student Reps as well as the introduction of Youth Group Leaders. This will be a year of momentum and increasing the numbers will ensure the numbers will continue to increase in the long term.

In 2016 the number of contracted students will have increased by 265 contracts since 2015, there will be 30 student reps on all different campuses instead of not having any active from last year, implementing more information sessions for University Leaders with check in’s on a google document on when and how many students came to the meeting, having all University Leaders signed up by August 31st, improving retention for past UL’s and HSL’s, moving towards creating 10 campus clubs on each university in my territory, having 10 High School Leaders in my territory holding a meeting once a month, have recruited on 20 universities (including community colleges) by end of summer 2016 (July 30th), and have 1 staff member working under me.

1. Have 465 contracted students traveling in summer 2016 by May 30th 2016

2. Have 30 UL Agreements - Fill 20 groups completely and encourage the other 10 to do the pro-rated trip and to participate next year with more time to recruit

3. Successfully hold and complete one student rep training by December 8th

4. Have 30 student reps from all 10 campuses represented by August 31st have 15 of them go for a free program and encourage others to get pro-rated program for themselves

5. Successfully hold and complete University Leader Training on each university by December 30th 2016

6. Have 5 High School Leader groups completely filled with 15 students each by April 30th 2016 on 5 different High Schools

7. Have a campus club on each 10 universities, either fully functional or in the works of becoming a club for next year. Recruit on 10 new campuses, mostly community colleges (20 total that have been recruited on in territory)

8. Have 1 staff member working under me handling all High School Leader groups and community colleges while I focus on universities

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1. Year 2 implementation will focus on setting minimum and maximum limits on UL participation per country and per date (until participation and growth enable expansion across the board): i.e. – 3 ULs per country with a maximum of 2 ULs (from different schools) traveling on the same date.

a. this practice will eliminate competition within the territory and maximize growth and expansion opportunities in the long term

b. Long term growth would expand yearly by 25% in maximum limitations prior to meeting the market needs and requirements

i. I will cap my ULs per country and date until my local territory – of UL interest and participants – exceeds that number across the board to where I have to expand and open up dates.

2. Set up a google doc for all groups to update with new contacts they have made, they can always see their progress, and a place for people who have applied to put their contact information so they have all of this in one place for them. Have this done by September 31st to ensure progress of all groups.

3. Have University Leaders hold an information meeting twice a month on their campus to get students to apply, and to encourage sending in their deposit and participate agreement.

4. Campus clubs - Give responsibility to student reps, if no student reps take this up then encourage University Leaders to form this.

a. Tools to do this are for them to attend training and view how to start a campus club

b. For University Leaders, get their group that is going with them that summer to join club, as well as reach out to students interested or have applied

c. Reach out to other volunteer/culture/adventure clubs to join or come and learn about the ISV program to apply




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2. Have a 1 day instead of 2 day training in AZ and Utah for all of my student reps. Hold one in each state to accommodate everyone

3. Based on past prices for 30 participants:a. Hotel: $900 b. Food: $200c. Materials: $50d. Meeting Room: $500e. Total = $1650.00 for one Student Rep Training

for around 30 people. Would be $3,300.00 for two trainings (one held in each state)

4. Email them weekly with tips, updates, and informational links like the ISV blog, access to applications, a google doc where they can enter names of people interested and we can send them the informational email/text message about meetings.

5. Get them to sustain campus clubs and start doing volunteer work in the community. Give them the ISV campus club manual with the ISV Constitution inside for them to become a campus club.

6. Give them a list of students who are going that summer/students interested in going/applied and ask them to join the club for fundraising and social gains

7. Develop Student Reps is to increase territory participation by 31% - Student reps will account for 150 contracts by year 2

8. High School Leaders -a. New strategy will be to contact administration periodically

throughout the year and to get into a department meeting.i. Instead of becoming just a single teachers position, creating a

relationship with the school itself and setting up a long term study abroad program for high school students that is a staple in that school every year.

ii. Contacting administration, setting up a meeting with whomever it might concern, and working together to finding the right teachers

iii. This will involve a mini-meeting of what we do, videos, our credentials and explaining how we are trying to move from college to high school students in the future

1. If these strategies are slow to work or only work for a few number of schools, I will continue to recruit HSL’s

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how we have been previously by emailing involved teachers and getting a meeting with them personally

b. HLS’s will work with myself and parents to get students to sign up for their program, we will hold a meeting once a month for interested students. They can advertise on morning announcements, talk to classrooms, have flyers/posters for students to bring home to parents, and use holidays to their advantage to ask students to ask for this as their present.


i. Average Utah flight (roundtrip): $230ii. Rental Car budget: $35/day ($245/week) – ¼ weeks spent in

Utah a monthiii. Gas Average: $60/monthiv. Printing Average: $60/monthv. Hotel Budget: $40/night ($280/week) –¼ weeks spent in Utah

a monthvi. Travel expenses: $125/Month

1. Total = $1000/Month for travel and materialsc. Need 2 ($600) contracted students a month to cover travel costs = 24

contracts a year to cover all traveld. Having someone work under me

i. Have someone work part time (25-30 hours a week) based in Utah to handle any business needed while I’m not available to travel there

ii. $9/hour plus commission - $270/week + contracted commission

1. Needs to have 2 ($600) contracted students a month to cover extra costs of having someone work under me in Utah

7. Goals 2017In 2017, the momentum for numbers will be up and continued. Now that 2016 was more about increasing the growth working on challenges from previous year, this year will be to get an organized and systematic strategy to cultivate and develop the UL’s, SR’s, HSL’s, and Youth Group Leaders to engage students on their own. Developing strategies after 2 years of trial and error and making a more organized system that works with larger numbers.

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In 2017 the number of contracted students will have increased by 590 contracts since 2016, there will be 50 student reps on all different campuses with 35 of them going completely free on a program, improving retention for past UL’s and HSL’s, creating 10 campus clubs on each university in my territory, having 15 High School Leaders in my territory holding a meeting once a month, have recruited on 30 universities total (including community colleges) by end of summer 2017 (July 30th), and have 3 staff member working under me.

1. Have 1,055 contracted students traveling in summer 2016 by May 30th 2016

2. Have 50 UL Agreements - Fill 40 groups completely (480 contracts) and encourage the other 10 to do the pro-rated trip and to participate next year with more time to recruit

3. Successfully hold and complete one student rep training by December 30th in each state (two total) for all student reps – have at least 30 student reps in attendance at each training

4. Have 50 student reps from all 10 campuses represented by August 31st have 35 of them go for a free program and encourage others to get pro-rated program for themselves

5. Successfully hold and complete University Leader Training on each university by December 30th 2016

6. Have 15 High School Leader groups completely filled with 15 students each by April 30th 2016 on 15 different High Schools

7. Have a campus club on each 10 universities that are fully functional.

8. Recruit on 5 new campuses, mostly community colleges. Having total 25 universities and community colleges that have been recruited on in my territory

9. Have 3 staff member working under me10. Partner with 3 study abroad departments to become a staple

in that school’s programs they offer


1. Year 3 implementation will focus on maintaining a organized strategy to handle the large quantity increase in students, SR’s, and group leaders that will be joining ISV in 2017.

2. Capping the amount of University Leaders, actually interviewing them to find the most motivated ones if too many are interested for amount of programs available. Interviewing them will give a sense of ownership and will help put more motivation on work for University Leaders to find 12 students.

a. this practice will eliminate competition within the territory and maximize growth and expansion opportunities in the long term

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b. Long term growth would expand yearly by 25% in maximum limitations prior to meeting the market needs and requirements

i. If more University Leaders than programs, speak to Program Director Chad Allen and work out an agreement to implement more available program dates or to limit the number of UL’s in each territory.

3. Set up a google doc for all groups to update with new contacts they have made, they can always see their progress, and a place for people who have applied to put their contact information so they have all of this in one place for them. Have this done by September 31st to ensure progress of all groups.

4. Have University Leaders hold an information meeting twice a month on their campus to get students to apply, and to encourage sending in their deposit and participate agreement.

a. Have employees under me attend each meeting and help out where necessary – brining printing materials and advertising to classrooms

b. Have all UL’s attend a training to know how to reach out and market to students

i. Training by December 30th, making training sessions in each state for University Leaders

1. Incentive to attend is that they will be obtaining one credit for training – so only need 11 students after

2. Any UL’s that cannot attend training will be given training seminar vide and/or materials such as powerpoints, action plan sheet, strategies we develop as a team, etc. but will not be given the one credit for attending training

3. By attending training, these UL’s are more commited to going and will fill groups faster due to the knowledge of reaching out they will get by coming to training

5. Campus clubs - Give responsibility to student reps, if no student reps take this up then encourage University Leaders to form this.

a. Tools to do this are for them to attend training and view how to start a campus club

b. For University Leaders, get their group that is going with them that summer to join club, as well as reach out to students interested or have applied

c. Reach out to other volunteer/culture/adventure clubs to join or come and learn about the ISV program to apply


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2. Have a 1 day training in AZ and Utah for all of my student reps. Hold one in each state to accommodate everyone

3. Based on past prices for 30 participants:a. Hotel: $900 b. Food: $200c. Materials: $50d. Meeting Room: $500e. Total = $1650.00 for one Student Rep Training

for around 30 people. Would be $3,300.00 for two trainings (one held in each state)

4. Email them weekly with tips, updates, and informational links like the ISV blog, access to applications, a google doc where they can enter names of people interested and we can send them the informational email/text message about meetings.

5. Get them to sustain campus clubs and start doing volunteer work in the community. Give them the ISV campus club manual with the ISV Constitution inside for them to become a campus club.

6. Give them a list of students who are going that summer/students interested in going/applied and ask them to join the club for fundraising and social gains

8. Develop Student Reps is to increase territory participation by 35% - Student reps will account for 300 contracts by year 3

9. High School Leaders -a. Contact administration periodically throughout the year and to get

into a department meeting.i. Instead of becoming just a single teachers position, creating a

relationship with the school itself and setting up a long term study abroad program for high school students that is a staple in that school every year.

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ii. Contacting administration, setting up a meeting with whomever it might concern, and working together to finding the right teachers

iii. This will involve a mini-meeting of what we do, videos, our credentials and explaining how we are trying to move from college to high school students in the future

1. If these strategies are slow to work or only work for a few number of schools, I will continue to recruit HSL’s how we have been previously by emailing involved teachers and getting a meeting with them personally

b. HLS’s will work with myself, mostly an employee, and parents to get students to sign up for their program, we will hold a meeting once a month for interested students. They can advertise on morning announcements, talk to classrooms, have flyers/posters for students to bring home to parents, and use holidays to their advantage to ask students to ask for this as their present.


i. Average Utah flight (round-trip): $230ii. Rental Car budget: $35/day ($245/week) – ¼ weeks spent in

Utah a monthiii. Gas Average: $60/monthiv. Printing Average: $60/monthv. Hotel Budget: $40/night ($280/week) –¼ weeks spent in Utah

a monthvi. Travel expenses: $125/Month

1. Total = $1000/Month for travel and materialsc. Need 2 ($600) contracted students a month to cover travel costs = 24

contracts a year to cover all traveld. Having 3 employees work under me

i. Have 3 employees someone work part time (25-30 hours a week) based in Utah and AZ to handle :

1. High School Groups – In Arizona2. Universities/clubs – In Utah3. Community Colleges – In Utah and AZ

ii. $9/hour plus commission - $270/week + contracted commission/employee = $810/week or $3,240/month

1. Needs to have 6 ($600) contracted students a month to cover extra costs of having 3 employees

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2. 8 ($600) contracted students total to cover all extra expenses per month.

11. Partnering with 3 universities study abroad programs or in progress by May 30th , 2017

a. Set up meetings with Study Aboard for certain schools that do not offer similar programs (GCU, NAU, UofU will be my main targets)

b. Create a relationship, providing the past years statistics on how many of their students participated/got academic credit

c. Research immensely their programs and the requirements in order to partner with that school’s study abroad programs

d. This way we will be an option for any students who come to the Study Abroad department looking for a program to go on

e. Include Deanna Matthewson, Educational Director, in all contacts with the schools or having her personally discussing the educational aspects for the departments

f. By 2017, ISV will have a larger quantity of participants and the name of ISV will be more known in order to advertise to these departments

The growth and development of ISV’s Regional Director Territory 3 will be successful and significant as each year passes. This plan indicates numerical growth within each schools adding new reach out strategies as well that will show visible progress with each year. Each year will follow with challenges to overcome that we did not predict, and the plan will be updated continually with strategies to overcome those challenges and an action plan to move forward. This plan is realistic and within reach for my abilities, and I see positive expansion as ISV moves forward with Regional Directors in numbers of contracts each year and the impact students will be making in their own lives and the lives of those around the world.

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territory 3 lexy yamamoto three year marketing plan

Documents

year marketing plan

isv program

isv impact

utah territory

isv regional director

general marketing

marketing strategies

university leaders