terminology management and seo challenges and opportunities · pdf fileterminology management...
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![Page 1: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/1.jpg)
LRC 2013 1
Terminology Management and SEO – Challenges and Opportunities
Emma Keane Global Terminology Manager, Symantec
![Page 2: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/2.jpg)
Introduction
2 LRC 2013
Me
![Page 3: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/3.jpg)
What this Session will cover
- Symantec terminology management story
- Challenges, opportunities
- Discussion, Sharing of Experience
What are your experiences?
Vendors & Buyers here today – what are your experiences of collaborative partnerships?
How do you best foster collaboration?
LRC 2013 3
![Page 4: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/4.jpg)
LRC 2013 4
![Page 5: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/5.jpg)
Background: The Scale of our Task
258 Million Words processed
LRC 2013 5
92 Million New Words
45 Million Words (Marketing)
28+ Languages 7000 New Terms added 2013
YTD
![Page 6: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/6.jpg)
Terminology Challenges - a Recap & Why it matters so much to us
LRC 2013 6
![Page 7: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/7.jpg)
Symantec Terminology Cycle
7
Source
Content Developed (InfoDEV)
Key terminology extracted
Upload
Term Research
Encode
Content translation
Linguistic Quality Checks
Feedback
LRC 2013
Terminology Manager
Approved localised terminology provided via Symantec Language
Portal
![Page 8: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/8.jpg)
Symantec Terminology Cycle
8
Source
Content Developed (InfoDEV)
Key terminology extracted
Upload
Term Research
Encode
Content translation
Linguistic Quality Checks
Feedback
LRC 2013
Terminology Manager
Approved localised terminology provided via Symantec Language
Portal
![Page 9: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/9.jpg)
Key Points we considered in our Outsourcing Model – Localised terminology
• People
• Process / Framework
– Clearly defined
– Clear guidelines
– Quality controls
• Trusted Partners
• Tools
– Scalable, accessible systems
LRC 2013 9
![Page 10: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/10.jpg)
The People in Terminology Management
LRC 2013 10
![Page 11: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/11.jpg)
Our Framework for Terminology Management
Education
Benchmarks
Feedback
Priorities & Schedules
Guidelines
LRC 2013 11
![Page 12: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/12.jpg)
Trusted Partners of Symantec
LRC 2013 12
![Page 13: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/13.jpg)
Trusted Partners of Symantec
LRC 2013 13
![Page 14: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/14.jpg)
Opportunities arising from our Model
LRC 2013 14
![Page 15: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/15.jpg)
Remaining Challenges
LRC 2013 15
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What this session covered
- Symantec terminology management story
- People, Process, Guidelines all key
- Your thoughts!?
What are your experiences?
Vendors & Buyers here today – what are your experiences of collaborative partnerships?
How do you best foster collaboration?
LRC 2013 16
![Page 17: Terminology Management and SEO Challenges and Opportunities · PDF fileTerminology Management and SEO – Challenges and Opportunities ... What this Session will cover - Symantec terminology](https://reader031.vdocuments.us/reader031/viewer/2022030417/5aa3de3e7f8b9a80378ecc9a/html5/thumbnails/17.jpg)
Thank you!
Copyright © 2012 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
LRC 2013 17
Emma Keane