term ppaer - telecommunicaion-08

8/9/2019 Term Ppaer - Telecommunicaion-08

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1.1 INTRODUCTION

One of the most lucrative markets now in Bangladesh is the

telecommunication sector. We know, Bangladesh is a highly

populated country of 150 million people. And, currently,

there are huge mobile users in Bangladesh. So, definitely we

can say that an established customer base and a strong

brand presence of mobile sector are present now in

Bangladesh. That is why; the competition between the

current private mobile operators and public mobile operators

are huge. These companies are implementing various

marking strategies to position themselves strongly amongtheir respective target customers. By observing their

marketing practices in this country, we can opine that, they

are customer-oriented companies and they believe highly in

earning profits through ultimate customer/consumer

satisfactions.

Telecommunication is considered as the service industry. It

was our aim to find out whether these providers weremaintaining the quality of their rendered services to their

target customers with satisfactions. We emphasized on

quality because, we believe, in this intense competitive

mobile market only the quality service can be used

strategically to ensure the long sustainability of the

companies. The basic objective of quality service is to meet

the consumers’ needs and demands with a high level of

satisfaction. If the marketers of our mobile companiesprovide the huge customers of this country with continuous

improved services then it would be easier for them to retain

the existing customers, who could, as a result, bring the new

customers to the companies through referencing. Thus,

quality-service could also lessen the new customer



acquisition cost of the mobile companies of Bangladesh

Quality of service is considered critical in service industry

and even more important for mobile service providers who

generally offer products that are difficult to differentiate. As

the products are almost similar, the mobile companies rely

on creating more values for buyers to buy their products.

The customers' perceptions of quality service may be quite

different from the cellular providers’ definitions. That is,

consumers perceive the quality not what the management of

a mobile company thinks or perceives.

So, our interest was to identify how the mobile companies

deliver their services to target customers according to their

needs and wants with maintaining the best quality, and what

are the responses of customers about these rendered

services.

1.2 RESEARCH OBJECTIVES

The salient objective of the program is to gain practical

knowledge about the over all market condition of “Telephone

(mobile phone) companies” and give emphasis on marketing

practices of them.

The objectives of this study are as follows:

• To compare the services provided by Private mobile

phone companies.• To examine the attitudes of customers towards their

services.

• To identify the facilities may provide by the companies

(Network, Option, SMS, Voice mail)

• Recommend ways to overcome the problems.



1.3 SCOPE & METHODOLOG

At the time of our study we need qualitative as well as

quantitative information and that’s why meet our demand by

consulting our respective teacher, customer care center,

some mobile user of different companies. We also collect

some of our needed data from Internet. Besides we use

computer lab of Accounting & Information Systems. I collecttwo types of data, Primary and secondary.

Sources of data:

Primary :

1. Questioner

2. Direct conversation with executives.

Secondary:

1. Annual report

2. Magazine

3. Internet.

4. Leaflets of those companies.

5. Daily newspapers.

1.4 LIMITATIONS OF THE STUDY



With the pressure of other courses, it was quite complicated

to do a survey. Because of time constraint, an extensive

coverage of a consumer's attitude was practically impossible

to obtain more precise information.



2.1 AN OVERVIEW OF CELLULARPHONES IN BANGLADESH:

In our country Pacific Telecom first introduced mobile phonein 1995, and this company started with digital service andthe price of these phone were so high at that time only richpeople could afford it. At that time it was used for socialstatus rather than business purpose. It was 26th of March1997 when Grameen launched its mobile service at lowerprice to attract the middle class people. Then after sixmonths Aktel started its business as the 3rd mobile phoneoperator in the country. In Bangladesh at present the

number of operators is very few. The major number is justsix namely GrameenPhone Limited, Aktel, Citycell,Banglalink, Teletalk and Warid. It is behind doubt thatGrameenPhone Limited is the leading company in theBangladeshi mobile operating market.

Their basic strategy lies on the coverage of both urban andrural areas. The companies have devised their strategies sothat they can earn healthy returns for their shareholders andat the same time, contribute to genuine development of thecountry. In short, they pursue a dual strategy of goodbusiness and good development. Serving the mass market isone of their primary goals. By serving the general public asopposed to niche markets, all companies aim at achievingeconomies of scale and healthy profits. At the same time, aservice to the general public means connectivity to a widerpopulation and general economic development of thecountry. In contrast to the "island" strategy followed bysome companies, which involves connecting isolated islandsof urban coverage through transmission links, they builds

continuous coverage, cell after cell. While this intensity of coverage may vary from area to area depending on marketconditions, the basic strategy of cell-to-cell coverage isapplied throughout their network. In addition, they havepositioned themselves to capitalize on the declining prices of handsets, making its goals to serve the general publicsrealistically.



2.2 FINDINGS AND THEIR ANALYSIS

2.2.1 GRAMEEN PHONE

Origin of Grameen Phone and Grameen Telecom:

In 1994, a Mr. Iqbal Quadir from a U.S.-based company

called Gonofone contacted the Grameen Bank about the

possibility of establishing a socially beneficial and profitable

telecommunications venture in Bangladesh. Mr. Quadir

proposed extending telephone services to the poor in rural

Bangladesh using the established principles and financial

systems of the Grameen Bank for Mr. Quadir's first-hand

description of the development of the Village Phone concept.

This proposed telephone system would be implemented in

such a way as to promote self-employment while furthering

economic development goals. The International

Telecommunication Union provided a telecommunications

expert to assist the Grameen Bank in assessing the

prospects of this venture.

In November 1995, Grameen Bank and Gonofone formed a

consortium with Norway's Telenor (acting as the technical

partner and investor) to develop their project. A few months

later, Marubeni also joined the consortium as an investor. In mid-

1995, the Government of Bangladesh formally announcedthe bidding process for the licensing of three additional

cellular operators. This provided the sponsors with the

opportunity to enter the profitable Bangladesh

Telecommunications Market and thereby pursue their goals

of providing telephone services throughout Bangladesh. To

http://www.telenor.com/

http://www.marubeni.co.jp/

http://www.telenor.com/

http://www.marubeni.co.jp/



represent its interest in the venture, Grameen Bank formed

a wholly owned subsidiary called Grameen Telecom. In

November 1995, with technical support from Telenor, the

sponsors submitted a bid for the license under a competitive

bidding process established by the Government. Throughout

1996; the sponsors proceeded to plan their project. They set

up a project company, incorporated in Bangladesh in

October 1996 as “Grameen Phone Limited”. In November

1996, after a protracted evaluation, three cellular licenses

were awarded. Grameen Phone was one of the successful

bidders. It signed its license agreement with the Government

on 11 November 1996 and began operations on 26 March

1997 on the Independence Day of the country.

Share Holders:

The foreign shareholders from Norway, Japan, and the United

States - countries that have been working as close partners

of Bangladesh in its struggle for economic progress since

independence - bring a rich heritage of human progress in

technology, business cooperation, free market competition,and socio-economic institution building.

TELENOR, which owns 51% of GP, is the state-owned

telecommunication company in Norway operating since

1885. It is amongst the oldest, most sophisticated, and

diversified telecom companies in the world. The company

has a long history of successful cooperation with other

operators and governments in and out of Norway. Telenor'shome base, Norway, has the highest density of mobile

phones in the world and one of the most competitive

markets in the field. Telenor has been playing a pioneering

role in the development of GSM, one the latest and most

successful versions of cellular technologies.



Grameen telecom the second largest shareholder owning

35% of GP, has been established by Grameen Bank, which

believes that a lack of communication facilities in the rural

areas is one of the major obstacles to rapid economic

development in the rural areas of Bangladesh. Grameen

Telecom's deep understanding of the people and culture of

Bangladesh helps GP to build up convenient and cost-

effective communication facilities in the rural areas, which in

turn, create more jobs and open up business opportunities

there.

Launching:

In 1997, Grameen Phone launched services in Bangladesh on

the historical day of March 26. There were only 72

employees involved. It took lease of Railway fiber optics for

20 years in September 1997. Grameen Phone received the

famous GSM Community Award from GSM World Congress,

France in February 2000. GP started services in all 6

divisional towns by June 2000. Currently it has around 500

dedicated employees working for the fulfillment of their

company’s goal.

Criticism

Illegal VOIP operations:

Grameenphone had always advertised that it is the largest

taxpayer in Bangladesh. Later it emerged that they alsoevaded taxes in the process through clandestine illegal

operations.

In October, 2007 the Government of Bangladesh fined

Grameenphone USD 24.5 million for illegally depriving the



government of revenue by ignoring laws requiring private

operators to use the state-owned BTTB land phone network

for international calls by its subscribers, when they used

Voice Over Internet Protocal (VoIP) to receive such calls.

It soon emerged that GP was making a bigger business out

of VoIP operations than initially stated. They were providing

a host of ISPs and operators services that enabled VoIP. In

December 2007, Grameenphone's corporate office was

raided by government agencies and documents were

confiscated. This was in connection to Grameenphone

providing VoIP equipment and services to an ISP, AccessTel.

This fact was not disclosed by Grameenphone when it wasfined just two months ago. Grameenphone representatives

commented “some additional irregularities were found”

regarding Grameenphone providing special services to illegal

VoIP operators.

In January 2008, Bangladesh Telecommunication Regulatory

Commission has filed a case against GP's two former CEO's

and other officials for involvement in illegal VoIP business.

Bangladesh Telecommunication Regulatory Commission

(BTRC) has fined Grameenphone Tk 2500 Million for illegal

VoIP business, the second time the country's largest mobile

phone operator has been penalized for such rogue activities,

the telecoms regulators announced Thursday.

Network Congestion

Grameenphone have the widest network coverage in the

country. It has changed the communication structure of the

country and it can be compared with communication



revolution. It is the first company in the country that has

brought the mobile service to the mass level. GP's network is

very robust and undoubtedly the best in the country. But it

suffers from severe network congestion during festivals and

celebrations when people badly need smooth

communication. This is because, a big number of people

moves to rural side during festivals, which is very difficult to

cater from any operator's perspective. As a result, people

face problem during those times. But it is very difficult to

ensure smooth network in rural areas considering only 10-15

days’ (out of 365 days) additional pressure derived from

non-regular members (visitors) of that area. This is a

worldwide problem for the Telco operators. GP has the

highest number of base stations throughout the country. GP

covers the most. GP's customer service is one of the

cheapest among all in the country. It is a 24/7 customer

service. Customer waiting time in queue is also minimum in

comparison to industry standard. GP Customer Service

caters highest numbers of customers everyday regardless

any industry in the country.

After Muhammad Yunus was awarded the Nobel Peace Prize in 2006, he

claimed during his visit in Norway to receive the prize that

Grameen Bank had a gentlemen's agreement with Telenor where Telenor

was to sell part of GrameenPhone to the bank. Telenor was

not interested in fulfilling this agreement, arguing it was not

juridically binding.

http://en.wikipedia.org/wiki/Muhammad_Yunus

http://en.wikipedia.org/wiki/Nobel_Peace_Prize

http://en.wikipedia.org/wiki/Grameen_Bank

http://en.wikipedia.org/wiki/Gentlemen's_Agreement

http://en.wikipedia.org/wiki/Muhammad_Yunus

http://en.wikipedia.org/wiki/Nobel_Peace_Prize

http://en.wikipedia.org/wiki/Grameen_Bank

http://en.wikipedia.org/wiki/Gentlemen's_Agreement



2.2.2 TM INTERNATIONAL (BANGLADESH) LTD.

AKTEL

Origin of AKTEL:

AKTEL is the dynamic and leading end-to-endcountrywide GSM mobile communication solutions of

TM International (Bangladesh) Limited. It is a jointventure company between Telekom Malaysia Berhadand A.K. Khan & Co. Limited, which was established inthe year 1996, and services launched in 15 th November1997 in Dhaka and 26 th March 1998 in Chittagong under

the brand name AKTEL.

AKTEL is proud to be associated as part of the TelekomMalaysia Group (TM), which is strong financially, andinternationally renowned for its successful ventures likeMTN, the market leader of the telecommunicationindustry in Sri Lanka. It has a global presence in 11countries with staff strength of 30,000 Group wide. TMhas recently made a couple of major acquisitions inIndia and Indonesia in the effort to stamp its presence

internationally. In Indonesia, TM has acquired 27.3 percent interest of PT Excelcomindo Pratama, the thirdlargest mobile operator and in India, 47.7 per centstake in Idea Cellular. TM hopes to extend its regionaland global presence with these new acquisitions.

Since the commencement of its operation, AKTEL hasbeen a force to be reckoned with in thetelecommunication industry of Bangladesh, being one

of the fastest growing mobile communicationcompanies offering comprehensive GSM mobilesolutions to more than a million subscribers. Today,AKTEL boast the widest International Roaming servicein the market connecting 315 operators across 170countries. In addition, is the first mobile operator toconnect Tetulia and Teknaf, the northern and southern



most points of Bangladesh. AKTEL was also the first toprovide seamless coverage along the Dhaka-Chittagonghighway. With a network covering all 61 (allowable)districts of Bangladesh, coupled with the first

Intelligent Network (IN) Prepaid Platform in the country,AKTEL is geared to provide a wide range of productsand services to customers all over Bangladesh. At theheart of all of AKTEL’s success today, is a youngdynamic workforce comprising of over 600 highlymotivated and skilled professionals.

Today, AKTEL is recognized as a leading brand inBangladesh and this is driven by our persistent pursuitof quality and technology, putting it clearly ahead of

the rest. The future with AKTEL is promised to beexciting as it strive to employ the best resources andlatest technology

Criticism and penalty

In July 2005 an off icial of AKTEL was arrested on

charges of misappropriation of crores of taka from thecompany. Avijit Kumar Saha, an executive of creditcontrol division of AKTEL was arrested by policefollowing a case filed accusing Avijit of misappropriating Tk 3,15,63,000 from the company.

In late 2007 Aktel had been fined BDT 1.45 billion (US$20mln) for its involvement in the illegal use of VoIP

(Voice over Internet Protocol) or call terminationbusiness by the Bangladesh Telecommunication

Regulatory Commission (BTRC).

In May 2008 BTRC issued showcause notice to AKTEL forfake re-registration of subscribers.

http://en.wikipedia.org/wiki/Taka

http://en.wikipedia.org/wiki/1,000,000,000_(number)

http://en.wikipedia.org/wiki/VoIP

http://en.wikipedia.org/wiki/Taka

http://en.wikipedia.org/wiki/1,000,000,000_(number)




2.2.3 TELETALK

Teletalk Bangladesh Limited is a public limited company,registered under the Registrar of the Joint stock

companies of Bangladesh. Total shares owned by theGovernment of the Peoples Republic of Bangladesh.

They continue to grow and engage their customersthrough our clear commitment to offering high qualityproducts and services as well as leading customerretention and loyalty programmers. Teletalk continues tobe a part of the revolution that’s connecting millions of Bangladeshi people and around the world.

Teletalk Bangladesh limited was established keeping aspecific role in mind. Teletalk has forged ahead andstrengthened its path over the years and achieved somefeats truly to be proud of, as the only Bangladeshimobile operator and the only operator with 100% nativetechnical and engineering human resource base,

Teletalk thrives to become the true people’s phone –“Amader Phone”.

2.2.4 BANGLALINK

Sheba Telecom (Pvt.) Ltd. was granted license in 1989[3] tooperate in the rural areas of 199 upazilas and later theywere also allowed to extend to cellular mobile radio-telephone services.

In July, 2004, it was reported that Orascom Telecom is set topurchase through a hush-hush deal the Malaysian stakes inSheba Telecom, as it had failed to tap the businesspotentials in Bangladesh mainly due to a chronic feudbetween its Malaysian and Bangladeshi partners. Anagreement was reached with Orascom worth $25 million wasfinalized in secret. The pact has been kept secret for legal

http://en.wikipedia.org/wiki/Banglalink#cite_note-2%23cite_note-2

http://en.wikipedia.org/wiki/Orascom_Telecom


http://en.wikipedia.org/wiki/Orascom_Telecom



reasons, considering financial fallout and because of thefeud.

The main reason for the undercover dealing was because theexisting joint venture agreement between the Bangladeshiand the Malaysian partners dictates that if any party sells itsSheba shares, the other party will enjoy the first right to buythat.

Integrated Services Ltd (ISL), the Bangladeshi partner, wasbeing 'officially' shown as purchasing the shares held by

Technology Resources Industries (TRI) of Malaysia for $15million. ISL then paid another $10 million to Standard Chartered Bank

to settle Sheba's liabilities. Sheba had a base 59,000 users,

of whom 49,000 were regular when it was sold.

In September, 2004, Orascom Telecom Holdings purchased100% of the shares of Sheba Telecom (Pvt.) Limited(“Sheba”). It was acquired for US$ 60 million and re-brandedand launched its services under “banglalink” in February,2005. banglalink’s license is a nationwide 15-year GSM licenseand will expire in November, 2011.

In March, 2008, Sheba Telecom (Pvt.) Limited changed its

name as Orascom Telecom Bangladesh Limited, matching itsparent company name off and banglalink is focusing onmanaging its own customer care centers.

Criticisms and Penalty

In October, 2007, BTRC fined banglalink Tk. 1.25 billion for its

involvement in illegal VoIP or call termination business.

BTRC chairman major general (retd.) Manzurul Alamconfirmed banglalink's involvement in the illegal trade.banglalink, however, in a statement said the company hasagreed to make a one time fixed payment of Tk. 1.25 billionto the government as compensation for its loss in revenues.

http://en.wikipedia.org/wiki/Malaysia

http://en.wikipedia.org/wiki/Standard_Chartered_Bank

http://en.wikipedia.org/wiki/GSM

http://en.wikipedia.org/wiki/Bangladesh_Telecommunication_Regulatory_Commission



http://en.wikipedia.org/wiki/Malaysia

http://en.wikipedia.org/wiki/Standard_Chartered_Bank







banglalink initially failed to expand its network keeping pacewith increased numbers of subscribers. This is due to thefact that banglalink was the fastest growing mobile operatorat that time in the whole world. However, banglalink have

invested heavily in 2007 and continued that in 2008 forimproving network quality. banglalink's network coverageand network quality improved considerably and is among thebest in Bangladesh now. Especially banglalink has the bestinternational call quality in Bangladesh.

2.2.5 CITYCELL

In 1989 Bangladesh Telecom Limited (BTL) was awarded alicense to operate cellular, paging, and other wirelesscommunication networks. Then in 1990 HutchisonBangladesh Telecom Limited (HBTL) was incorporated inBangladesh as a joint venture between BTL and Hutchison

Telecommunications (Bangladesh) Limited. HBTL begancommercial operation in Dhaka using the AMPS mobiletechnology in 1993 and became the 1st cellular operator inSouth Asia. Later that year Pacific Motors bought 50% of

BTL. By 1996 HBTL was renamed as Pacific Bangladesh Telecom Limited (PBTL) and launched the brand name"Citycell Digital" to market its cellular products.

2.2.6 WARID TELECOM

In December 2005, Warid Telecom International LLC paid$50 million dollars (US) to obtain a GSM license from the BTRC

and became the sixth mobile phone operator inBangladesh

.In a press conference on August 17, 2006, Warid announcedthat his network would be activated two months ahead of schedule, in October, 2006. Again in October, 2006 Warid

Telecom put off the launch of its cellphone services in



http://en.wikipedia.org/wiki/Bangladesh

http://en.wikipedia.org/wiki/August_17



http://en.wikipedia.org/wiki/Bangladesh

http://en.wikipedia.org/wiki/August_17



Bangladesh until April, 2007 after its major supplier Nokia

walked out on an agreement over a payment dispute.

Warid had a soft launch at the end of January 2007. It gaveaway complimentary subscriptions among a selected groupof individuals, who's job was to make 'test calls' and theoperator adjusted its network's quality based on theircomments.

The official website of the company www.waridtel.com.bd, waslaunched on the April 30, 2007.

On the April 14, 2007 (Pohela Boishakhi day) Warid Bangladesh kickedoff its advertisement campaign titled "Salam Bangladesh

Salam". A few days later on the April 29, they launched theirwebsite.

On May 9, 2007, Warid in an advertisement in some dailynewspaper stated that it would be launching publicly on May

10, 2007. However, no call rate nor any package details wererevealed. The advertisement included an announcement forthe people interested to buy Warid connections to bring thedocuments like ID Card, etc, to the designated franchise andcustomer care centres.

On October 1, 2007, Warid Telecom has expanded its network tofive more districts raising total number of districts underWarid coverage to 56, says a press release. Mymensingh,

Jamalpur, Sherpur, Rajbari and Narail towns are now underWarid network.

On November 10, 2007, 61 districts under Warid networkcoverage.

On June 10, 2008, Warid Telecom has expanded its network to Three more districts Bandarban, Khagrachhari andRangamati. Now 64 districts under Warid network coverage.

http://en.wikipedia.org/wiki/Nokia

http://www.waridtel.com.bd/

http://en.wikipedia.org/wiki/April_30


http://en.wikipedia.org/wiki/Bengali_New_Year


http://en.wikipedia.org/wiki/May_9



http://en.wikipedia.org/wiki/October_1

http://en.wikipedia.org/wiki/November_10

http://en.wikipedia.org/wiki/June_10

http://en.wikipedia.org/wiki/Nokia

http://www.waridtel.com.bd/



http://en.wikipedia.org/wiki/Bengali_New_Year





http://en.wikipedia.org/wiki/October_1

http://en.wikipedia.org/wiki/November_10

http://en.wikipedia.org/wiki/June_10



Scope to be explored:

M-Governance is derived from e-governance refers togovernment’s use of information and communication

technology to exchange information and services withcitizens, businesses, and other arms of government. Teletalkis ready to provide with the help of third party software,mobile interactivity for the citizens of Bangladesh with m-Governance. This may includes, but not limited to

1. Mobile based Live Citizen Reporting Solution2. Mobile User Info bank (Database of Mobile Users of

Bangladesh)3. Agriculture information services for the farmers and also

for the end users, like product price in different parts of the country.

4. Product ID for all consumer products/ Organization.

The Vision:

To be the most preferred GSM cellular service provider inBangladesh.

The Mission:

To provide total customer satisfaction as the companystrives to become the most preferred GSM cellular serviceprovider in Bangladesh. TMIB will achieve this throughdeveloping people, products, and services of the highestquality and meeting the needs of its employees,shareholders and the nation.

Company Organization:

The organization is headed by its Chief Executive designatedas the Managing Director entrusted with overallresponsibilities of business direction of the organization and



leading dynamically towards the attainment of its Vision,Mission, and Goal. In attaining the above mission, theManaging Director is assisted by four General Managers

TMIB has established a strong and formidable sales channel,

which consists of direct dealers and its own sales force.

Possible departments which will bedirectly benefited from the above

services are:

1. Police.

2. Rapid Action Battalion

3. Fire Service4. NBR

5. Agriculture Department.

6. BRTA

7. BSTI

8. BTRC

9. Election Commission

10. Health Services.



3.1 RECOMMENDATIONS

i) Improvement of relations with customers:

Aktel and Teletalk should improve the quality of theirservice, specially their behavior with the customers. Theyneed enough skilled and well-trained marketing officers whowill be able to talk gently and can attract people by hiswords of mouths. And they should improve their after salesservices. For this they will have to open more service centersso that customers can easily reach them and easily get the

required assistances.

ii) Network coverage:

Teletalk and Banglalink should increase their networkcoverage because they have got about 1.5 millionconsumers and these people goes in many places but thenetwork coverage is not in every place for which they facedifferent kinds of problem. They can't call in their emergency

also. On the other hand their main competitor Grameen hasa got a huge coverage. So to be in the market they shouldincrease the network coverage. They should establish moretowers to make the frequency more frequent, so that therewill be no problem while talking in phone.

iii) Billing problem:

Aktel had got some billing problems. Sometimes unexpectedbill occurs. So they should make their system much better.Grameen should reduce the pre-paid rate of prepaid.

iv) Company's incentives:

Aktel and teletalk should increase their company incentives. They should offer more packages in lower rate so that



people can buy it. They should offer discounts and theyshould offer it in installment so that people of lower incomecan buy it. It will generate more revenue if the number of customers increases. They should increase the commission

to their dealers to make them more active in selling theirproduct.

v) Making the prepaid card available:

Grameen phone and teletalk should give more dealership of cards to make the card available everywhere. And theyshould supply cards timely so that people will not face anyproblem to get cards.

vi) Usage rate: Most of the people things that usage rate of Pre-paid of grameen phone are high so they should reduce the rate. If they reduce the rate then people will use it more and therevenue will increase

vii) Frequency problem:

In some places the ups and downs of frequency of Banglalinkand Teletalk makes problem while talking. So they can maketowers to solve this problem.

viii) Service centers:

Teletalk and Aktel can increase the number of service centerso that the consumer can easily get their service. And if theyincrease their service center then people will be able to buytheir product directly from them. Because dealers are notalways active in selling the product, so if they do it by theirown sales executives they will be able to sale more, whichwill help them to earn more revenue.



4. CONCLUSION

Telecom technology is still not well developed in our country.In the above report we have tried to represent these and findout the solutions by which we can eliminate the problem. Fordoing this, we have to overcome many constraints.

Now this is the age of information technology. The prosperityof nation is truly depends on the development of informationtechnology. And if we want to develop our IT sector first wehave to improve our telecom sector. But it is really a matterof sorrow that our Govt. is not fully careful about itsprospect. Govt. must made a fair and standard telecompolicy from which both public and private operators will getsame service. Not only prepare a telecom policy, Govt.should also take necessary step to establish the policy.

The price of BTTB’s fixed phone i.e. the land phone is verymuch high. Govt. should take necessary steps to decreasethis price. BTTB adopt monopoly policy in telecom marketbecause it is only Govt. telecom institution. It should be

avoided and the policy of BTTB should be competitive. Forthis purpose Govt. authorized the private sectors to operateas BTTB. Govt. also should accomplish the set up of superhighway internet (fiber optic under the Bay of Bengal)in proper time. If it is done in due time, it will bring atremendous technological revolution in ourtelecommunication sector. All the mobile operators will beable to provide the internet related services to all theircustomers/consumers.

Though the private mobile telecom operators in Bangladeshdo care about customer’s wishes and preferences but theyshould create more real values for the customer/consumers.Currently users can download ring tones, send customizedgreetings and adopt various phone packages. But none of these will lead to continuous consumption pattern, like



talking. Nobody will send continuous greeting, or downloadring tones everyday. The current market trend is aboutproduct proliferation. That is, they want to increase themarket shares by selling their products at reduced prices.

And, it is common in Bangladesh, because, this market is aprice-sensitive one. Yes, with buying these products theconsumers are getting many value added services. But arethey getting real values? What is the real value? Extendingvalidity for prepaid card is a real value. Another real valuethey can create for the customers, as we think, is the talk-time. For example, Telenor in Pakistan has offered 50% extratalk time for each scratch card. This will be a viable methodfor building loyalty, at least, it will help to reduce thecustomer defection rate and establish a switching cost for

the user.

Although there are many complaints against thesecompanies, but we cannot forget or deny their contributionsto the economic development of our country as well as thewelfare of our society. Basically, these companies havecreated job opportunities for more than 5 million peopledirectly or indirectly. They are paying huge of amount vat,tax to the Govt. exchequer. They are also contributing

towards empowering our village women. Like theGrameenPhone village phone program. They are alsospeeding up our day to day business dealings. With the helpof the roaming service of these companies, businessmenhave been able to reduce their communication costs andable use their mobile phones everywhere within the countryand some countries outside the country.

The main problem is our low per capita income .Only the richdwellers can afford to buy high priced mobile sets or itsaccessories, but if we look at the middle class dwellers thesituation is rather different one. The middle class dwellershave to rely on the subsidized Chinese mobile sets. Forexample, if we have to buy an original Nokia (made inNorway or Hungary) set we must pay from the range of Tk.7500 to 19500) with one year warranty. But these same



models of Nokia with subsidized Chinese accessories (likebattery or charger), are also being sold, around at Tk.3500 to

Tk.9000 in our country. So, our overall customers are beingdeprived of using standard sets. It is the responsibility of our

Govt. not to impose further any tax burdens on the importsof these mobile sets. If the price of good quality handsetscan be reduced then it will be possible for both dwellers andrural people to meet their necessities on demands

We know, our economy has a great future. The currentinvestment environment is very much healthy. With theavailability of natural raw materials (like gas, coal), aplentywater supply, low price labor etc. are few to mention, of whythe foreign investors are showing continuously immense

interests to invest in our county. And, these investmentsmean the creation of new sources of job searching. As aresult, our unemployment rate will be reduced.

And, it is good news for our mobile companies. If our percapita income increases then the users of mobile willincrease simultaneously. Only then we hope that, ourcompanies will be engaged themselves to create real valuesfor their loyal customers.



REFERENCES

www.ed2000.org-brief profile on Bangladeshtelecommunication.

www.aktel.com.

www.teletalk.com

www.banglalink..com.

National Telecommunication Policy-1998.

www.grameenphone.com.

Grameenphone office- Agrabad CTG.

Aktel office-Agrabad CTG.

The Daily Janakhantha.

Grameenphone Prospectus.

AKTEL Leaflet.

www.emc-database.com.

World Telecommunication Development Report 1999

(Grameenphone). Ebiz- February 2005- Page No.21.

The Bangladesh Observer.

The Daily Prothom Alo.

The Daily Star.

Aktel News Letter.

Grameen News Letter.

http://www.ed2000.org-brief/

http://www.aktel.com/

http://www.teletalk.com/

http://www.ed2000.org-brief/

http://www.aktel.com/

http://www.teletalk.com/



TERM PAPER

REPORTONTELECOMMUNICATION

SECTOR IN BANGLADESH.(Cellular phone)

DEPARTMENT OF ACCOUNTING& INFORMATION SYSTEMS,

UNIVERSITY OF CHITTAGONG,CHITTAGONG.



SUBMITTED TO:

Mr. Md. Iqbal HossainLecturer

Department of Accounting & Information Systems.University of Chittagong

Chittagong.

SUBMITTED BY:

Md. MasumExam Roll No: 2003/18.

Class Roll No: 4612.Session: 2002-2003.

Department of Accounting & Information Systems.University of Chittagong.

Chittagong.



LETTER OF SUBMISSION

December 22, 2008.

ToMr. Md. Iqbal HossainDepartment of Accounting & Information Systems.University of Chittagong.Chittagong.

Subject: Submission of Term Paper. Sir,

With the greatest pleasure, I would like to submit my reporton “Telecommunication (cellular phone) Sector inBangladesh.” I have tried my best to gain practicalexperience and also tried to reflect the same in report withmy limited scope and knowledge. I wish you heartyconsideration, if there is any deviation in my report.

I wish to thank for your friendly co-ordination to make theprogram success.

Thank you very much.

Yours Sincerely,

__________ (Md. Masum)

Exam Roll: 2003/18Class Roll No: 4612Session: 2002-2003Department of Accounting & Information Systems.University of Chittagong.



ACKNOWLEDGEMENT

To make the efforts successful and fruitful it requires somesort of guidance and assistance. First of all, I would like togive my deep gratitude, compliments and heartfelt thanks tomy respectable supervisor Mr. Mohammad Iqbal Hossain,Dept. of AIS, University of Chittagong. I am indebted to himfor his excellent supervision and guidance throughout thepreparation of the report.

I am also deeply indebted to Mr. A. F. N. Safat Aman, BrandPromoter Supervisor, Agrabad, Ctg, GrameenPhone andevery one who provide me the necessary information for theterm paper that I had completed.

My deepest gratitude goes my Group Member Zameul Islam.

Numerous thanks to Almighty Allah for showing his blessing

on me in every way.

Thanks.

Md. Masum



BRIEF CONTENTS

Title PageNo.

1.1 INTRODUCTION....................................................................................1

1.2 RESEARCH OBJECTIVES...................................................................2

1.3 SCOPE & METHODOLOG...................................................................3

1.4 LIMITATIONS OF THE STUDY..........................................................3

2.1 AN OVERVIEW OF CELLULAR PHONES IN BANGLADESH.....4

2.2 FINDINGS AND THEIR ANALYSIS....................................................5

2.2.1 GRAMEEN PHONE.............................................................................5

2.2.2 TM INTERNATIONAL (BANGLADESH) LTD. AKTEL...............10

2.2.3 TELETALK...........................................................................................12

2.2.4 BANGLALINK......................................................................................12

2.2.5 CITYCELL............................................................................................14

2.2.6 WARID TELECOM.............................................................................14

2.2.7 SCOPE TO BE EXPLORED...............................................................15

2.2.8 THE VISSION.......................................................................................16

2.2.9 THE MISSION......................................................................................16

2.2.10 COMPANY ORGANIZATION.........................................................16

2.2.11 POSSIBLE DEPARTMENTS WHICH WILL BE

BENEFITED........................................................................................17

3.1 RECOMMENDATIONS.........................................................................18

4. CONCLUSION..........................................................................................20REFERENCES...............................................................................................23

term ppaer - telecommunicaion-08

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