temple emeth early childhood center
DESCRIPTION
Presentation to Temple Emeth Early Childhood Center on storytelling and social mediaTRANSCRIPT
Caren LevineDirector, Learning Network
Darim Online
Social Media for Early Childhood: Telling Your Stories
Tell Me A Story: Social Media as Game Changer
Traditional Media
Brand in control
One way / Deliver msg
Repeat message
Focused on the brand
Educating
Org creates content
Social Media
Audience in control
Two way / Conversation
Adapt the message
Focused on the audience
Influencing, Involving
User and co-created content
Strategic Storytelling
Understanding PEOPLEClarifying your OBJECTIVESFocusing your STRATEGYKnowing your TOOLSApplying them well!
Your People
Parents – current, former, prospectiveSynagogue/School communityStudents – current, alumni, prospectiveGrandparents – local, distantTeachersWider Community
Goals – Yours and Theirs
What would they tell you? What do they not know how to articulate? What do they not yet know they want? WHERE ARE THEY IN THEIR JOURNEY?…. And how can you help them?
Goals – Yours and Theirs
EducationalCommunity buildingFundraisingInformation sharing
• Parenting tips• Building trust• Socializing• Children cared for• Support• Jewish learning
Your goals &
objectivesTheir
goals & objectives
This is where you gain mission centric attention in an attention economy
P O S T
Strategy
How are you going to achieve those goals?
Add Value
User Generated Content
Crowdsource-for your own info-to be a platform for sharing info
-to surface voices
Types of Stories to Tell: Perspectives
The Child’s Story What the child did and said (descriptive words, tone, body
language, what was created)The Learning and Development Story
What the child was learning (experiences, ideas, questions and understanding the child is developing or expressing: language, social, numeracy, creative expression, scientific inquiry, etc.)
The Teacher’s Story What you are thinking (what are you curious about? What do
you value in this? What do you want to offer next and why?The Family’s Story
What ideas does the child’s family have about this?• Adapted from Ellen Dietrick, “What’s the Important Story to Tell”
Types of Stories to Tell: Content
Insightful and reflective: Give me a window
into the class. Curriculum, the children’s experience, an ah-ha moment, a professional’s reflections on how the students are learning and being impacted.
http://www.ghachildhood.com
Types of Stories to Tell: Content
Educational & Explanatory:
Information and history, “de-coding” Jewish terms, holidays, traditions, helping families feel ownership and confidence..
Types of Stories to Tell: Content
Guidance for in-home and in-community engagement:
Suggestions for activities to do as a family, resources for home life, turning them on to other communal and online resources.
Types of Stories to Tell: Content
Building Trust & Relationships:
Share yourself as a director or educator or Rabbi. Help your community know you better, trust you more, and make yourself accessible.
http://tbscc.blogspot.com
Types of Stories to Tell: Content
Building Community and Culture:
How can you share stories about families, involvement and giving that inspire others and evolve the culture of your program and community?
Types of Stories to Tell: Content
Platform for Community Sharing & Feedback: What are hot topics where parents can learn from one
another? Or where you want feedback or insight? What tricks can you use – or value can you provide – to get
people talking?
Answer Common Questions: Can you predict what your families will need and ask
about? Make a list of issues or topics you want to address and blog about them over time. You can send the links as needed, even if it was posted months (or years) ago.
What Stories Are Being Told?
http://tbscc.blogspot.com
What Stories Are Being Told?
http://www.ghachildhood.com
What Stories Are Being Told?
http://preschool-daze.com
What Stories Are Being Told?
http://thelivingclassroom.wordpress.com
What Stories Are Being Told?
What Stories Are Being Told?
What Stories Are Being Told?
More to Explore
http://www.earlychildhoodwebinars.org
More to Explore
Ellen Dietrick [email protected] @ellen987 Director of Early Childhood Education, Temple Beth
Shalom, Needham, MA
Greenfield Hebrew Academy blog: http://www.ghachildhood.com
preschool daze: http://preschool-daze.com
Teacher Tom: http://teachertomsblog.blogspot.com
The Living Classroom http://thelivingclassroom.wordpress.com
Reflections
Reflections* Observations New Ideas Reflections Questions Ah Ha Moments Action Items for You
*reflection sheet courtesy of Joan Bronspeigel as part of a grant from the Covenant Foundation 2007
Photo credits:Credit: istargazer