template content marketing plan with an emphasis on cross selling, social media, content marketing

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Post on 19-Jun-2015

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DESCRIPTION

Macon Raine helps companies with outbound, inbound and social campaigns and content that drive demand, prospect inquiries and web visits. We give your prospects reasons to request your content and consider your solutions so that you can woo them with value and keep them coming back until they are ready to be sold.

TRANSCRIPT

  • 1. Sample Content Marketing Plan (with Cross Selling) Attr as-sellSocial Mediareta ct andCros g in existi ers cus n new tommerscusto Customer Engagement Compliance Roadmap for Cross Selling Strategy Governance Campaigns- Cross sell tracking White Papers- Lead Capture Inbound linking program Targeted Corporate Events Measurable outcomes Community Building EngagementMarketing Outreach Community AnalyBcs New and Existing Customers IntegraBon Repurposing Plan CreaBon CuraBon iate for xistingDifferent andReach e rs rs at custome earcustome as least 4x per yContent emergeleaders thought