telling your story with social media - ceans presentation june 9
TRANSCRIPT
#CEANS @JuliaCSocial
#CEANS @JuliaCSocial
Slides are available! www.jcsocialmarketing.com
#CEANS @JuliaCSocial
TakeawaysWhy storytelling is so vital
to your marketing strategyThe types of stories you
need to be telling on social media
Digital and visual storytelling tactics to help your business cut through the clutter
#CEANS @JuliaCSocial
#CEANS @JuliaCSocial
Why Storytelling?People don’t
remember bullet points.
People respond to emotion.
Feelings, not analytical thinking, drive actions.
#CEANS @JuliaCSocial
What Storytelling Will Not DoFix bad management. Fix a lousy product or
service. Replace tried-and-true
marketing tactics.Be a silver bullet solution.BUT if done well, it will
augment all other communication efforts!
#CEANS @JuliaCSocial
How To “Do” Storytelling?Think of your audience FIRST and
ALWAYS. How can you tell a story in a way that
will resonate with them?What is important to them? What will inspire them to action?
#CEANS @JuliaCSocial
Types of StoriesCreation StoriesContinuous
Improvement Stories
Behind-The-Scenes Stories
User-Generated Stories
Impact Stories
#CEANS @JuliaCSocial
Creation StoriesWhat was the need?What is the need
now?Story of the foundersThe real WHY you
exist
Reference: http://www.thegoodmancenter.com
#CEANS @JuliaCSocial
Creation Stories
#CEANS @JuliaCSocial
Creation StoriesWhile traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes.
His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations.
Blake's vision soon turned into the simple business idea that provided the powerful foundation for TOMS.
#CEANS @JuliaCSocial
Continuous ImprovementExpress resiliencyShow that your and
your company are always trying to improve
Mistakes, lessons learned
Helps other business owners, makes you more relatableReference: http://www.thegoodmancenter.com
Continuous Improvement
#CEANS @JuliaCSocial
#CEANS @JuliaCSocial
Behind-The-Scenes Stories
Feature staffFeature customersFeature partnersFeature investorsFeature community
members
Reference: http://www.thegoodmancenter.com
Behind-the-Scenes Stories
#CEANS @JuliaCSocial
User-Generated Stories
#CEANS @JuliaCSocial http://www.care.org/get-involved/international-womens-day/iamcourage
#CEANS @JuliaCSocial
User-Generated Stories
https://www.qualcomm.com/news/spark
User-Generated Stories
#CEANS @JuliaCSocial http://share.marchofdimes.org/
#CEANS @JuliaCSocial
Impact Stories
#CEANS @JuliaCSocial
Impact Stories
#CEANS @JuliaCSocial
Impact Stories
#CEANS @JuliaCSocial
Have A SystemCollect stories & all story ideas. Keep these
confidential for now. Nothing is too small to collect.Save your stories & ideas in a virtual Story
Bank.Use Dropbox or Google Drive.Form a Storytelling Committee. Start thinking like a reporter.Use your smart phone, tablet, GoPro, flip
camera.
#CEANS @JuliaCSocial
Mine The Gold“Think of the story itself as gold. You mine
the gold, capture the story. Then you bring it back to your office and
you need to pound that gold into different shapes and sizes depending on whom you’re talking to, or also where you’re telling it.” ~ Andy Goodman
#CEANS @JuliaCSocial
Channels for StorytellingWebsite – MARKETING HUBBlogsEmail newslettersPublications Social media Public speaking, community educationUser-generated –encourage your online
community to share their stories
#CEANS @JuliaCSocial
Go MultichannelPrint, electronic, mobile and everything in
between. Be where your customers are, not where
you want them to be.
#CEANS @JuliaCSocial
“Here’s how to know if you’re on the right track: if you stop (your) story in the middle, the audience will insist you finish it. Isn’t that what you want?”
~Seth Godinhttp://sethgodin.typepad.com/seths_blog/2013/09/words-sentences-paragraphs-stories.html
#CEANS @JuliaCSocial
Questions?Twitter: @JuliaCSocial
Facebook: www.facebook.com/jcsocialmarketing
Email: [email protected]