telling app stories: empathy as user task
TRANSCRIPT
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Telling App Stories: Empathy as User Task With Madeline Coven
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Telling App StoriesEmpathy as User Task
Madeline Coven
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Parts of Empathy!
• Motivation!
• Engagement!
• Stimulus (input)!
• Reaction (output)!
• Action (hopefully)!
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Motivation!Why are users interested, and how can we make them
interested?!
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Engagement!How can we get users to enter the experience?!
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Stimulus!What are users seeing?!
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Reaction!How will users feel during the experience?!
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Action!How can we invite users to act on empathy?!
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Stories and Archetypes!
• Stories are presentations of events with characters and plot!
• Archetypes are patterns of social role, form, etc. with innate appeal!
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Nudges!
• Subtle design decisions!
• Like automatically registering voters !
• Lidwell, Universal Design Principles!
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Mental Model Diagram!Picture Credit!
Byrom, L. (Sept. 24, 2012). How To Design Mental Models That Create a Superior User Experience. [Blog post]. Retrieved from https://blog.crazyegg.com/2012/09/24/how-to-design-mental-models/!
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Not Invented Here!
• People tend to dislike outgroup ideas!
• The idea of empathy as change can politically divide people!
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Look at your downloaded copy of the US Holocaust Museum app. To what extent do you think it opens itself to user engagement in other people’s stories? Email [email protected] with comments on any or all questions. Feel free to ask questions as
well.
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Works Cited!• Allman, J.M., et al. (2010). The von Economo neurons in frontoinsular and anterior cingulate cortex in great apes and
humans. Brain Structure and Function, 214(5-6), 495-517. Retrieved from link.springer.com/article.!
• Augustine, J.R. (1996). Circuitry and functional aspects of the insular lobe in primates including humans. Brain Research Reviews 22(1996) 229-244. Retrieved from www.cs.phs.uoa.gr/.!
• Baron-Cohen, S. (2011). The science of evil: on empathy and the origins of cruelty. New York, NY: Basic Books.!
• Catani, M., and M.T. de Schotten. (2012). Atlas of human brain connections. New York, NY: Oxford University Press.!
• Iacoboni, M. (2005). Neural mechanisms of imitation. Current Opinion in Neurobiology, 2005(15) 632-637. doi 10 .1016/j.conb.2005 .10.010.!
• Lidwell, W., et al. (2015). The pocket universal principles of design. Beverly, MA: Rockport Publishers.!
• Martin, B., and B. Hanington. (2012). Universal methods of design. Beverly, MA: Rockport Publishers.!
• Parkinson, C., and T. Wheatley. (2014). Relating anatomical and social connectivity: white matter microstructure predicts emotional empathy. Cerebral Cortex, 24(3), 614-625. Retrieved from sites.google.com/site/carolynparkinson/publications.!
• Smith, J.A. (Jun. 8, 2016). The science of the story [Blog post]. Greater Good: The Science of a Meaningful Life. Retrieved from http://greatergood.berkeley.edu/article/item/science_of_the_story.!
• United States Holocaust Memorial Museum. (2016). Visit USHMM (Version 1.4.9.0) [Mobile application software]. Retrieved from http://itunes.apple.com.!
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