telecommunication ppt on airtel
TRANSCRIPT
7/27/2019 Telecommunication Ppt on Airtel
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Presented byAmit (12006)
Anil(12007)Anu(12008)Anubhav(12009)
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INTRODUCTION
Type Telecommunications
Founded 7 July 1995 (1995-07-07)
Founder(s) Sunil Bharti Mittal
Headquarters New Delhi, India
Area served South Asian & African countries and the
Channel Islands Key people Sunil Mittal (Chairman) and (MD) Sanjay
Kapoor (CEO)
Products Wireless Telephone, Internet, Satellite television
Revenue US$ 7.254 billion (2010)
Operating income US$ 2.043 billion (2010)
Net income US$ 1.662 billion (2010)
Total assets US$ 11.853 billion (2010)
Employees 25,501 (2010 Dec)
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• Airtel Pre-paid
• Airtel Post-paid
• Blackberry Wireless Handheld
• Value Added Services (VAS)
The different value added services provided by Airtel are- Instant Balance Enquiry
24Hr recharge Facility
Caller Management services
Subscription Alert
Multimedia messaging service (MMS)
Airtel Live Portal
SMS based Information Service
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….Contd
Hello Tunes & Ring Tones
Voice Mail Service
Easy Post-paid bill collection
Gifting of Ring Tones & Hello Tunes
GPRS
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• Controlled by TRAI.
• Over the last few years, Airtel has provided its
customers various facilities on the price front:Total Cost Control
Easy Recharge
24-hour Recharge via ATM
Internet Recharge
Roaming
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Extensive presence across 23 circles.
Airtel customer care touch points.
Distributors like grocery stores/ small outlets etc.
Internationally offers telecom services in 18 countries across Indiansubcontinent and Africa.
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• Celebrity endorsers like Shah Rukh Khan, AR Rahman, andSachin Tendulkar
• In 2002 Airtel got its Signature tune from A.R. Rehman, this signature tuneis the most downloaded tune in India.
Publicity and Events
•
To reach their target audiences, Airtel has sponsoredvarious TV programmes like
• Big Boss
• KBC
• Indian Idol
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• Other than projecting the image of being the best inbusiness, Airtel engages in marketing activities typical of allfirms of its size:
Extensive print and video advertising
Tie up with leading handset manufacturers like Nokia,Samsung and HTC
Sponsoring socially relevant community programs acrosscountry
Sponsoring popular events
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BRAND AMBASSADORS2002
2003
2006Vidya/Madhvan2008
Signed as B.A for Airtel
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• Total Employees 21,548 ( Bharti Airtelconsolidated) as per Q3 2011).
• One of the best customer support.
• Have won 2nd Best employer award in 2004.
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• Process for services is very easy and customercan avail it very easily.
• 121 is the customer support no. which can bedialed from anywhere in India.
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• Airtel has nationwide presence and is the market leaderwith a market share of almost completely (as of May 2010).It is 6th most valued brand according to an annual surveyconducted by Brand Finance and The Times in 2010.
• India's largest and world's third largest cellular serviceprovider.