Telecom Sector in India

Telecom Sector in IndiaA Presentation on:

IntroductionIndias Telecommunication network is 2nd largest in the world.It has also the worlds 3rd largest internet user base.The access network which connects the subscriber to the core is highly diversified with different copper pair, optical fiber & wireless technology.Telecommunication in India has greatly been supported by the INSAT system of the country, one of the largest domestic satellite system in the world.The total revenue of the Indian telecom sector grew by 7% to $42 billion US$ for 2010-11 financial year.

History

1850 Telegraph1853 - Construction of Telegraph lines1854 Opened for public1881 Privatization in Telecom Sector1902 First wireless telegraph station1913 First automatic telephone exchange1927 Radio Telegraph System between India & UK1975 First PCM System Commissioned1980 First, Satellite Earth Station1995 First mobile Telephone Service started1995 Internet introduced in India

Broadcasting

Radio Broadcasting initiated (1927) All India Radio (1937) Akashvani (1957)Prasar-Bharti (1997)

StatisticsCommunication In IndiaTotal RevenueRs.4.29 lakh croreTotal Telephone Subscribers1.059 BillionMobile Subscribers1.034 BillionInternet Users462.12 MillionBroadband Internet Users151.09 MillionShare of Worlds Internet users13.5%

Broad CastingTelevision Channels869Radio Stations345

Telecom circlesAndhra Pradesh & TelanganaAssamBihar & JharkhandDelhiGujarat & daman & DiuHaryanaHimachal PradeshJammu & KashmirKarnatakaKerala & LakshadweepKolkataMadhya Pradesh & ChhattisgarhMumbaiOrrisaPunjabMaharashtra & GoaRajasthanTamil NaduUttar Pradesh (East)UP (West) & UttarakhandWest BengalNorth East

TRAIIt stands for Telecom Regulation Authority Of India.Formed in 1997. Competition Regularity body of India. Ensure technical compatibility and effective inter connection between different service providers.

Ek !dea jo Badal de aapki Duniya

IntroductionCustomer base of over 36 million.Customer Service & Innovation.Part of Aditya Birla Group.Operates in more than 25 countries.Over 1,00,000 employees from 25+ nationalities.Started with equal share of Tata, Birla, AT&T Wireless.

Company Profile

Aditya Birla Group holds a 98.3% stake in Idea Cellular, a leading telecom operator in India. Idea Cellular started off as a joint venture with Birla Group, AT&T and the Tata Group. However the stakes of the remaining partners was eventually acquired by the group.

As Indias leading GSM Mobile Services operator , IDEA Cellular has licenses to operate in 11+2 circles IN 2007, Idea Cellular attained a total subscriber base of 19.42 million with a net addition of 0.75 million during the month.

THE VISION OF IDEA To be a premium global conglomerate with a clear focus on each business.

THE MISSION OF IDEAWE SURVIVE BECAUSE OF OUR CUSTOMERS.

In-sitesTypePublic Limited CompanyIndustryTelecommunicationFounded1995Head QuarterMumbai, IndiaKey PeopleKumar Mangalam Birla (Chairman)ProductsMobile Telephony, Wireless BroadbandRevenueRs.354 billion (2016)Net IncomeRs.31.92 BillionParent CompaniesAditya Birla Group (49.0)5%)Axiata Group Berhad (19.96%)Providence Equity (10.6%)SloganAn !dea can change your lifeWebsitewww.ideacellular.com

OperationsGives a tough fight to Airtel, Vodafone, Reliance etc. Stays ahead of the rest by clocking a revenue market share of 18.5% while rest remain below 9%Over last 3 years, Idea has cornered an incremental revenue market share of 33%On May 19th 2010, In the 3G Spectrum auction Idea paid Rs.57.68 billion for spectrum in 11 circles.Idea has now launched its own 4G LTE services in over 350 towns across 10 telecom service area.Idea has strengthened its customer base after launch of MNP in India.

SWOT AnalysisFlexible plansGood AdvertisingHigh brand VisibilityCelebrity Brand Ambassador

Price Competition from BSNL & MTNLUntapped rule of marketStrengthsWeakness

SWOT AnalysisFast expanding cellular marketLatest & low cost technologyUntapped rural market.New entrants low price offeringSaturation point in basic telephony service.MNPCompetitorsOpportunitiesThreats

Idea Cellular Ltd.Corporate office5th Floor, WindsorCST Road, KalinaSanta Cruz (E)Mumbai 400 098IndiaTel: +91-22-6682 0000Website:www.ideacellular.comContact Inf0rmation

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A Team Effort By:

Aditya Kumar [A10]Aditya Prasad [A11]Aishwary Patel [A12]Alima Khan [A25]Ameya Bokil [A27]Ankita Kulkarni [A36]Hardik Kotak [A49]Vipula Dadhich [A57]

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